MediaCart To Deliver Digital Grocery Shopping Ad Experience
MediaCart Holdings, Microsoft and Wakefern Food Corp announced that Wakefern plans to pilot MediaCart’s next-generation computerized shopping carts for potential rollout to all ShopRite stores. Microsoft’s Atlas Division will provide video ad serving on the MediaCart grocery cart screen.
By using Microsoft technologies, the MediaCart solution will enable anonymous ad targeting through data obtained through ShopRite’s customer loyalty card program. A shopper scans their card at the MediaCart, and receives promotional offers based on past purchases and/or saved shopping lists that could be uploaded from a home PC.
Shoppers will also be able to save time and money with MediaCart shopping carts by performing comparative price checks, locating products in the store, viewing store specials in aisle as they shop, shopping using an electronic shopping list presented in aisle order, totaling the cost of the items in their baskets before checkout, and expediting the checkout.
Auto Broadcast Network Announces Launch & Alliance With CBS
Automotive Broadcasting Network™ (ABN) has announced an alliance with CBS, to provide a new, innovative marketing channel to reach consumers at more than 20,000 auto dealers across the U.S.
CBS Outernet, a part of CBS, will power ABN with family-friendly entertainment including CBS programming not normally available during business hours as well as clips and segments from “The Late Late Show with Craig Ferguson,” “Entertainment Tonight,” and news content from “60 Minutes.” Central to ABN’s offering is a series of automotive-specific “shorts,” produced by ABN.
“The CBS viewing experience is the perfect basis for ABN because we are supplying rich content that is sure to engage the dealership visitor,” said George Schweitzer, President, CBS Marketing.
For more information, contact Automotive Broadcasting Network, 5000 Sawgrass Village Circle, Ponte Vedra Beach, FL 32082; (Web) www.automotivebroadcastingnetwork.com.
Alpha Multimedia Launches Kiosk Network
Alpha Multimedia, has launched a network of kiosks designed to provide high speed internet access, emails and games for a fee.
The kiosks are placed in high traffic locations including shopping malls, airports, hotels, and colleges/universities. The digital advertising possibilities, generated by the second screen, provides advertisers with a unique opportunity to reach their target market.
The holographic-like 3D images originally produced in 3D or converted from existing visual content using Alpha’s professional 3D software attract attention. With Alpha Multimedia's kiosks, advertisers can accurately determine their customers by demographic including ethnic, age, income etc.
For more information about the network, contact Alpha Multimedia, 6295 Shawson Drive, Unit 2, Mississauga, Ontario L5T 1H4; (Tel.) 1-877-ALPHA-27; (Web Site) www.alphamultimedia.info.
PlasMedia Deploys Ad Network With DynaScan 360° LED Video Displays.
DynaScan Technology’s DynaScan 360° LED video displays are being utilized for a national mall network in conjunction with PlasMedia Productions, Helius Inc., and Internet Connectivity Group.
PlasMedia clients will have the opportunity to advertise using DynaScan’s innovative technology. Each DynaScan will be connected to a cellular network using Internet Connectivity Group (ICG) equipment, and content will be delivered by a Helius SST-Mi digital signage player.
For more information, contact PlasMedia Productions, (Tel.) 816-777-0353 (Web) www.plasmediaproductions.com.
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