VisibleBrands To Build Ad Network For Supermarket Aisle
VisibleBrands, Kirkland, WA, (www.visbrands.com) is testing and deploying an ad network that will serve content at the Moment of Decision® in the store and on an opt-in basis at home and on mobile phones. VisibleBrands President, Timothy Morton, said, “Reaching shoppers in a meaningful way has never been more difficult. Our solution links in-home, mobile, and in-store identity creating a unified audience that advertisers can reach through one network. We unlock physical retail as a planned media destination and create a new marketplace for highly optimized advertising and consumer promotion.”
As a first step, the company is delivering digital coupons to shoppers in the supermarket aisle via shelf-edge touch screens. According to Morton, “All you have to do to accept an offer is touch a screen and it”s virtually ‘clipped to the cart’. The company’s goal is to go beyond delivering coupons to offering brand-building experiences combined with campaign analytics.”
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