Save Mart Deploys Devlin Media's Convey-Your-Ad System
Save Mart Supermarkets, a grocery chain based in Modesto, California, is deploying Convey-Your-Ad™, an integrated approach to advertising utilizing the belts at the check stands in their Save Mart, S-Mart Foods, Lucky, and FoodMaxx bannered stores. These new locations will allow marketers to reach consumers in Northern California, and Northern Nevada.
Convey-Your-Ad will be the exclusive advertising agent for all the stores owned and operated by Save Mart Supermarkets. Convey-Your-Ad™ is a distinctive, innovative advertising platform that allows marketers to apply brilliant high-quality graphics to check stand conveyor belts at the grocery store. Devlin Media has developed a proprietary printing application process compatible with commercially available check stands.
John Kelly, V.P., Marketing for Save Mart Supermarkets, said, “The Convey-Your-Ad gives us another opportunity to catch the shopper's eye at the point of purchase.” For more information, visit www.devlinmedia.com.
New Giving Cart Is Introduced To The Supermarket Industry
Time Domain Corp., the leader in ultra wideband real-time location systems and Klever Marketing, (www.kleverkart.com) have introduced the first installation of Klever's Giving Cart™ System with Time Domain's Precision Location Ultra Wideband System (PLUS®) in The Market, a privately owned Park City, Utah supermarket. This enables retailers to dynamically communicate promotions and advertisements to customers as they shop, optimizing the shopping experience and driving sales.
The system, which includes interactive wireless display units that attach to shopping cart handles, enables The Market to target promotions to shoppers at the point-of-selection. The units are tracked in real-time and automatically alert customers to promotions as they go through the store.
“The combination of our precise PLUS technology with interactive wireless displays brings the internet shopping experience to the traditional brick and mortar retail space,” said Greg Clawson, Sr. VP, Sales & Marketing at Time Domain.
Mallvision360 Digital Network Launched
Access 360 Media has launched Mallvision360 Digital, kicking off with an exclusive, multi-year relationship to provide editorial content and advertising programming for more than 900 screens in the OnSpot Digital Network in 49 Simon Property Group malls across the top 20 DMAs. Mallvision360 Digital will reach an estimated 140 million shoppers monthly. Access 360 Media is integrating the OnSpot Digital Network into Mallvision360 Digital, with programming on the HDTV screens to include lifestyle, entertainment and educational content as well as premium advertising. For more information, visit www.access360media.com.
Pharmavite Launches Digital Signage Program
Pharmavite, a global leader in the dietary supplement industry, has placed LearnSomething’s ShopperAssist(TM) digital signage in aisles and at endcaps in drug store and supermarket chains. From an LCD screen with ten user selectable buttons, shoppers will be able to access brief videos on choosing the right vitamin solutions for everyday dietary needs.
LearnSomething's ShopperAssist allows shoppers to select their area of interest from a menu and view brief multimedia segments by medical experts. Shoppers will be able to select segments on bone & joint help, heart health, women’s health, mood & stress relief, prostate protection and other timely health topics.
Pharmavite’s Chief Customer Officer, Skip Aldridge, said, “Our approach with Nature Made vitamins has always been that our success begins with educating consumers to help them make decisions based on their nutritional needs. We believe ShopperAssist can be an important component of that ongoing initiative.”
Niemann Foods & American Digital Signage Pilot In Store Mobile Messaging Program
American Digital Signage was chosen by retail chain and grocery operator Niemann Foods to provide an integrated digital marketing program wrapping digital signage and mobile text messaging to communicate store announcements and sales promotions to customers for a pilot at their Quincy, Illinois County Market store.
This opt-in service provides instant access to customers, ensuring they never miss an opportunity to save as they are shopping. Consumers are alerted to the free program via the American Digital Signage network LCD monitors located at the check out lanes.
“Retailers are looking for more cost effective means to show value to their customers,” said Drew Bernstein, EVP Sales & Marketing, American Digital Signage. “NFI is taking advantage of the one of the things people carry with them at all times, their mobile phone and informing them as they go through checkout with our digital screens.”
ShoptoCook™ Display Offers Meal Solutions
This ShoptoCook™ Display helps shoppers discover new meal ideas in the aisle of the supermarket. This interactive display enhances the shopper's experience through engaging simple and convenient meal planning resources. Complete meal planning and health and wellness modules (diet suggestions) are delivered. The display drives traffic to the center store and increases sales. For more information, contact General Display, Industrial Park Road, Medway Industrial Park, Medway, MA 02053. (Web site) www.generaldisplay.net
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