AT&T Launches Interactive Display Program
AT&T's new digital retail program keeps shoppers and customers “in-the-know” about AT&T Products. The objective was to assist with sell through of AT&T’s DSL and Uverse products.
A permanent kiosk was developed with 27" flat screen monitor, 15" touch screen monitor, integrated keyboard, concealed pc with internet connection and interchangeable graphics.
The AT&T EMS Interactive Display Program was launched at AT&T retail locations throughout the U.S. and was created by Performance Rettail Marketing, Bensenville, IL.
Qwest Launches Interactive Retail Kiosks
Qwest Communications has launched a new generation of interactive retail kiosks. Qwest has unveiled kiosks in shopping centers in Colorado, Iowa, North Dakota, Washington and Arizona, with plans to open additional locations across the company’s 14-state region.
All of the residential and small-business products that Qwest offers, including voice services, Qwest high-speed and fiber-optic Internet services, Verizon Wireless service and DIRECTV® service, are available at the Qwest kiosks, but the goal of Qwest’s new retail strategy is to let consumers experience the very broad set of products and services Qwest offers, and see how these services can be mixed and matched to suit their lifestyles.
Jim Vogel, V.P. at Qwest, said, “The Qwest kiosks show consumers how the right mix of products and services available through Qwest - high-speed Internet, Verizon Wireless, video and voice - can work together.”
HP has introduced the new HP Experience that will make it easier for consumers to find, compare, learn about and purchase products and solutions.
Key store highlights include: improved store layout, interactive demos and a clutter-free environment.
Experience Zones for Mobility, Digital Entertainment, Digital Photography and Gaming provide enjoyable, tailored experiences, making it easy for consumers to find, compare and interact with the appropriate HP technology for specific lifestyles and interests.
The HP Alternate Experience Centers will cater to the lifestyles of distinct customer segments - women, youth and families, by taking HP technology to locations where these key audiences shop and play.
Kodak Creates KODAK EXPRESS Experiential Store
Eastman Kodak Co. has unveiled its new “KODAK EXPRESS Experiential Store” design.
The Experiential Store enables participating KEX store owners to offer their consumers a photo-centric shopping experience, rather than just photo services transactions.
John Culverhouse, Marketing Director, Retail Printing Solutions, Eastman Kodak Co., said, “Our Experiential Store redesign, better positions photo retailers to create these environments. These environments leverage the trusted Kodak brand and comprise quality products that fulfill consumers’ needs, and an aesthetic that inspires consumers to do more with their pictures.”
The Experiential Store leverages a broad portfolio of products for 26,000 KEX store locations worldwide. The result is a clean, bright store divided into four retail areas (Shoot It. Create It. Print It. Display It.).
Estee Lauder Lab Series Features Interactive Display
The Estee Lauder Lab Series Skin Care For Men product line is using a digital solution comprising LCD screens and RFID (Radio Frequency Identification) tagged products fully integrated with both signagelive (www.signagelive.com) and traditional retail point of sale, which when picked up, play back video specific to the selected product along with cross-recommendation to other products in the range. In addition, a special tag presented by a Lab Series Consultant turns the screens into a skin scanner enabling a customer’s skin type to be analyzed and suitable products recommended.
This RFID P.O.P. solution was created for the Estee Lauder Lab Series products for men by Lime IT (www.lime-it.co.uk), a signagelive Strategic Partner.
Teutonia Brand Strollers Debut In U.S
Newell Rubbermaid’s Baby & Parenting Essentials global business unit announced the U.S. introduction of a new line of German-engineered Teutonia(R) brand premium strollers and accessories. Extensive Teutonia consumer research revealed parents shopping for premium strollers prefer a high level of customization, but options in the category have traditionally been limited to cosmetic choices of fabrics and colors. In response, Teutonia created the “Teutonia Customization Experience,” which enables consumers to personalize every aspect of the stroller -- from wheels, to chassis, to fabrics and accessories.
Using an in-store kiosk, consumers use software that guides them through the build, design and accessorize phases. The line offers three seating options, two wheel options, three stroller chassis and more than 40 colors and styles, as well as coordinating accessories like a diaper bag, reversible seat insert, and mosquito net.
Suunto Interactive Display Offers Wrist-top
Computer Watches
Suunto USA wanted an interactive in-store display for its sophisticated wrist-top watches.
Suunto used the VideoFlyer 064 solid state media player from Digital View, Morgan Hill, CA. The VideoFlyer 064 provides a 6.4" TFT panel with full motion MPEG video and an 8-segment touch screen with programmable playback that mounts on top of the rear panel of the watch display.
The customer can watch the Suunto company video or go right to “Which wrist-top computer is right for you?” and learn which model has the features they’re looking for.
Showcraft
Walgreens Opens Flagship In Times Square
Walgreens, the nation’s largest drugstore chain, has opened a flagship store in Times Square in New York on the first three levels of the legendary One Times Square building. The store will anchor a massive Walgreens billboard - the nation’s largest, most advanced digital super-sign soaring 341 feet above the street on three sides of the building.
“With more than 1.6 million passers-by and countless media impressions daily, this sign represents a tremendous opportunity to catapult Walgreens brand among the most recognizable icons in the world,” said Walgreens President & COO Greg Wasson.
The Walgreens One Times Square spectacular was designed by strategic brand consultancy Gilmore Group, New York City. “In designing the spectacular our goal was to achieve the pinnacle of urban branding,” said Arthur Gilmore, President and CEO of Gilmore Group.
Orizon Ingenuity has introduced the InteliSource™ Touch Screen, offering a leading edge in touch activated POP marketing and providing up to 91 different activation points of interest. The InteliSource™ is easy to use with no computer, programming, or CD-ROM needed. Videos are stored on rewriteable coded media cards. The InteliSource Touch Screen can be strategically placed without the loss of valuable floor or shelf space. For more information, contact Orizon Ingenuity, 500 N. Commercial Street, Neenah, WI 54956; (Tel) 920-969-0556, (Fax) 920-969-1744; (Web Site) www.orizoningenuity.com.
Keith Fabry offers a 7" LCD media player. Simply push button to play video. It easily mounts to shelves and existing displays and has 256 MB of internal memory. No media card is needed. Units ship preloaded with your content. Volume orders can be custom printed. There is an eye catching flashing LED button. It is also available with optional battery pack. The shelf player is designed, engineered, and assembled in the USA. For more information, contact Keith Fabry, 7 East Cary Street, Richmond, VA 23219; (Tel.) 804-649-7551; (Web Site) www.keithfabry.com.
Frank Mayer & Associates is introducing the SlideBuy Shopper Information System, which combines a touch screen monitor with customized software. The SlideBuy System allows for customizable frames and can accommodate various monitor sizes. Placed on existing store shelving, the SlideBuy glides back and forth allowing easy product access. For more information, contact Frank Mayer & Associates, 1975 Wisconsin Ave., Grafton, WI 53024; (Tel) 800-225-3987 (Web) www.fmakiosks.com.
Digital View’s new ViewStream™ 400 is a digital video player designed for use with HD LCD and Plasma displays in out-of-home environments. Applications include point-of-purchase messaging and promotions, product demonstration videos, digital menu boards, and customer information kiosks. The ViewStream 400 is designed to be used as a stand-alone player without network connectivity. Content is updated via the USB port and a USB memory stick. Standard configuration will allow the ViewStream 400 to store more than 50 hours of content. Supported media formats include MPEG-1, MPEG-2, and MPEG-4 video in standard or high definition native resolution. MP3 audio and JPEG file formats are also supported. The ViewStream 400 is compact, measuring 7.08" x 9.25" x 2.36", and weighs only 2.64 lbs. For more information, contact Digital View, Inc., 18440 Technology Drive, Building 130, Morgan Hill, CA 95037. (Tel) 408-782-7773; (Web Site) www.digitalview.com.
Harbor Industries has been developing custom interactive displays for over 15 years. An integrated display means combining various interactive elements, such as print graphics, video displays (display or touch-screen), lenticular, lights, audio and more into a single display. Integrated displays, while attention-getting and more impactive than traditional displays, also provide consumers the opportunity to select the information they wish to receive in the manner they wish to receive it at the time they want to receive it. For more information, contact Harbor Industries, 14130 172nd Ave., Grand Haven, MI 49417; (Tel) 616-842-5330; (Web) www.harbor-ind.com.
Focus Display Group offers a 7" LCD media player, which can be positioned anywhere on store shelves. The 7" LCD attaches to shelf channel with a simple clip attachment. The front plate of the LCD screen can be personalized with brand identity. The LCD screen offers high resolution, even when viewed from side angles. The unit has a Flash memory drive, memory card and USB connector to download new images. The LCD display can be wall mounted, mounted on-a shelf, or placed on a counter. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido CA 92029; (Tel) 858-695-3353; (Web Site) www.focuspackaging.com.
Accentuate Inc. offers Standard Active™ Lenticular Displays in a variety of formats. This Active Round Clock is designed to hold a lenticular insert that displays up to three images in the space of one. The battery-powered clock is designed for wall mounting. Studies have shown that Active Lenticular displays have 5x more impact and 3x the staying power of static ads. For more information, contact Accentuate Inc., 15320 Cornet Avenue, Santa Fe Springs, CA 90670; (Tel) 562-404-4976; (Fax) 562-921-7038; (Web Site) www.accentuateinc.com.
Symon Communications, a global provider of digital signage solutions, is offering a new media player called the Symon Integrated Appliance (SIA), which is designed as an entry level digital signage solution. It is a multimedia device that is pre-loaded with all required Symon software for easy deployment and direct playback as a complete system. It delivers rich media to any size flat panel display. LobbyView is another new bundled product from Symon with an integrated LCD monitor, media player and Symon digital software packaged as an all-in-one digital signage solution. It is a specialized Symon digital signage system with a combination 42" LCD monitor (Symon LCD630-42), and a built-in Symon Integrated Appliance (SIA) media player. For more information, visit www.symon.com or call 877-796-6634.
Eletech has introduced a new model, the EM3034A, for its QuikWave line of digital audio repeaters for display and exhibit applications. It is an industrial MP3 player with flexible system configuration. A standard CompactFlash memory card is used for audio storage, making it possible to play hours of non-repeating audio. Designed with a versatile control interface, the EM3034A provides four input contacts for sound activation by push buttons, motion sensors, or PLCs. For more information, contact Eletech Electronics, 16025 Kaplan Avenue, City of Industry, CA 91744; (Tel) 626-333-6394, (Web) www.eletech.com
Fairfield Displays offers Ultra slim 17" LCD Screens. The 16.54" wide x 11.69" high x 2.1 " deep screens make it easy to use digital media without the need for expensive networking or software. The units are stand alone, which means you do not need to link a computer to the screen, making installation extremely simple. The units can be suspended from a rod system, wall mounted or free standing. For more information, contact Fairfield Displays & Lighting, 1707 Bethlehem Pike, Hatfield, PA 19440; (Tel) 866-997-5510, (Web) www.fairfielddisplays.com.
Diazit Co. has introduced a high definition 32" LCD stand-alone digital display. These new digital displays are self-contained with a built in digital media player and audio system. Files are created and stored on a CF smart card in jpeg, mpeg, divx, or avi format. These new low cost displays are encased in scrolling light boxes. The digital displays can be wall, tabletop, or pedestal mounted or placed on a free standing floor mount in either landscape or portrait formats. For more information, contact Diazit Co., PO Box 276, Youngsville, NC 27596; (Tel) 800-334-6641; (Web Site) www.diazit.com.
Avante provides digital signage solutions that leading retailers are using to deliver messaging to their customers where it matters most: right at the point-of-purchase. Digital Media Players can be used as shelf talkers, table top, kiosks and other Point of Purchase promotions on end caps or other POP displays. Content displayed on digital signage screens range from simple text and still images to full-motion video with or without audio. Available in display size of 7" to 32". No connection to a PC or a network is required. For more information, contact Avante POP Displays, Box 17 4725 Iris Road, Okanagan Falls, B.C. V0H 1R0; (Tel) 250.497.5110, 877.407.8655 (Fax) 250.497.5442 (Web) www.avantekiosks.com.
Traffic Builders, Inc., offers Lightspace Interactive Flooring, which provides cutting edge interactive display and entertainment for the Trade Show and Special Events Industry. The Lightspace technology creatively engages and interacts with people to immerse them in a new experience of interactive visual and audio effects enhancing their overall enjoyment as they dance, design and play. For more information, contact Traffic Builders, 65 Parker Street, Unit 11, Newburyport, MA 01950; (Tel) 978-499-3700; (Web) www.trafficbuild.com.
Sprint Brand Experience At Lucas Oil Stadium
The ‘Sprint Brand Experience’ at the Indianapolis Colts’ new Lucas Oil Stadium features digital signage displays mounted throughout the stadium concourse to showcase Sprint’s new handheld devices. Along with traditional digital signage, a unique 3D experience allows Sprint to provide an interactive football simulation game in which fans become the quarterback in a virtual Colts game.
“The Sprint Brand Experience incorporates advanced 3D gesture recognition solutions to create an immersive video game type experience,” said Steve Birke, CEO of Wireless Ronin Technologies, which implemented its RoninCast digital signage solution for Sprint.
CONCIERGE® System
To Be Deployed
On Shopping Carts At
Bloom Grocery Stores
Springboard Retail Networks plans to deploy its CONCIERGE® shopping system, an interactive, touch-screen computer console, at Bloom’s® Fort Mill, South Carolina grocery store, so consumers can enjoy a new shopping experience.
The CONCIERGE shopping system attaches directly to the push handle of Bloom shopping carts and will offer guests such helpful features and information as a product-finder, in-store specials, recipes and how-to tips. The CONCIERGE shopping system also provides retailers with knowledge and insights on shopper behavior and preferences to enable them to more effectively personalize the in-store experience and improve marketing initiatives.
The CONCIERGE shopping system connects wirelessly to the store network and database to deliver up-to-date information.
For more information, contact Springboard Retail Networks, 207 Queens Quay West, Toronto, ON M5J 1A7; (Tel) 416-603-3406; (Web Site) www.springboardnetworks.com.
Ecast Launches EQ™ In-Venue Entertainment
Ecast, a leading broadband media network with more than 10,000 locations nationwide, is launching Ecast EQ™.
Ecast EQ features a vertically oriented, 40-inch flat-panel design with a high-definition touchscreen for passive and interactive consumer engagement. Ecast EQ delivers on-demand content–– including video, real-time interactive surveys and games, advertising, social applications and a jukebox interface for music––to out-of-home venues frequented by 21- to 34-year-olds.
John Taylor, President of Ecast, said, “Over the past few years, we’ve taken the touchscreen digital jukebox beyond a music-only device to one that incorporates advertising with the targeting of the Internet.”
For more information, contact Ecast, (Tel) 415-277-3500; (Web Site) www.ecastnetwork.com.
Lifeclinic Upgrades
In-Store Health Stations
Lifeclinic, a leading provider of professional biometric testing stations, has partnered with LearnSomething, Inc., to upgrade its self-testing blood pressure monitors with interactive consumer wellness communications programs intended to provide shoppers with solutions for healthy living.
Consumer health information will be displayed on LearnSomething’s interactive digital signage, called the Health Communicator(TM), paid for with advertising and installed on Lifeclinic’s blood pressure monitors located in more than 20,000 pharmacies across the U.S. Each Health Communicator will have ten channels selected by individual pharmacies to meet their patients’ needs, with topics ranging from Rx adherence to hypertension, weight management to diabetes.
For more information, contact Lifeclinic, (Tel) 301-476-9888; (Web Site) www.lifeclinic.com.
Digital eTAGZ Attached To Rite Aid Cough Drops
Rite Aid is providing customers with valuable health information designed to help keep colds, the flu and asthma under control this season. Digital health discs called eTAGZ have been placed on Rite Aid cough drop packages. Experts at Harvard Health Publications and the NBC Digital Health Network have provided exclusive content to be featured on the digital health discs.
John Learish, Sr. V.P., Marketing, Rite Aid, said, “eTAGZ provides the ability to make an immediate, personal connection with our customers who are seeking a very specific type of health care.”
For more information, contact eTAGZ, 108 First Avenue South, Seattle, WA 98104; (Tel) 800-831-0399; (Web) www.etagz.com.
Indoor Direct Launches Digital Media Network In Restaurant Chains
Indoor Direct has launched a new digital media network located in high-volume restaurant chains across the nation offering patrons a powerful mix of original content from CBS Outernet, a leading provider of customized digital media networks and content to retail locations.
Indoor Direct is placing between two and four, 42-inch LCD screens in restaurant dining rooms, which show a mix of produced and original content. A third screen, called the Promotional Board Screen, is also being placed at the point of purchase and promotes the restaurant's featured menu items. Most locations will have two networks running programming simultaneously, an informational screen at the point of purchase and larger screens in the dining room.
For more information, contact Indoor Direct, 15455 Dallas Parkway, Addison, TX 75001; (Tel) 972-764-2735; (Web Site) www.indoordirect.com.
TouchTunes Acquires Barfly To Form
In-Bar Ad Network
Through its acquisition of Barfly Interactive Networks, a rapidly growing in-bar advertising and media company, TouchTunes Corp., the largest out-of-home interactive entertainment network, will augment its expansive system of digital jukeboxes with prominent screens in bars across the U.S. Barfly will bring new content from some of the most influential brands in the world, adding to TouchTunes’ robust digital music, advertising and games offering.
The TouchTunes digital jukebox network is in more than 35,000 bars, restaurants and retail locations throughout North America. TouchTunes acquired Barfly to provide an integrated network that goes beyond jukeboxes to provide music, games, advertising, interactivity and social networking.
“A targeted in-bar presence is not merely an addition to other media, it is an enhancement of our successful music and gaming network,” said Ron Greenberg, TouchTunes CMO. “When we add Barfly to the mix, we create one of the largest, most robust new media networks around.”
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