Clinique Unveils New Shopping Concept At Lord & Taylor
Clinique has unveiled a revolutionary shopping experience at Lord & Taylor Fifth Avenue, reinventing the prestige beauty shopping model with Clinique’s “as you like it” concept that offers multiple levels of service and new ways to shop for beauty products at the counter. Breaking down all barriers, the flow and design invite consumers to engage and interact in a welcoming in-store environment.
Inspired by today’s shopping habits, this beauty haven utilizes modern technology to improve functionality and facilitate the Clinique's service as you like it concept. New features, such as the Foundation Bar and dedicated makeup and skin care browsing areas, encourage consumers to test and select products at their leisure. Additionally, the Top Ten wall offers a well-edited assortment of best-sellers.
The new state-of-the-art counter provides an innovative, dynamic and engaging shopping experience. Clinique’s service as you like it means consumers can partake in one or all of the following shopping experiences based on their individual needs and moods: Full Service: The one-on-one consultation is perfect for the consumer who has time and wants expert skin care
analysis and application tips. Guided Self-service: The state-of-the-art skin diagnostic allows consumers to browse alone and offers one-on-one service on demand. Self-service: The play and pay concept offers vibrant features, such as the Colour Bar and interactive Mascara and Lip Bars, in a welcoming, easy-to-use layout making it convenient for consumers to test, pick-up and play with their favourite products. Additionally, the Browsing Basket is not only convenient but also signifies to the Consultants that a consumer wishes to browse alone.
Ethan Allen Installs Interactive Multi-Use Touch Screens
Ethan Allen Interiors has rolled out new, interactive touch screens to Ethan Allen Design Centers nationwide. The touch screens have been designed to further enhance the client experience at Ethan Allen retail locations.
“Most of our furniture is made to order. We continually look for ways to enhance the client experience and now we’re putting the world of Ethan Allen at their fingertips on touch screens in our Design Centers,” said Ethan Allen’s CEO, Farooq Kathwari.
In addition to their use as a full-catalog, the screens provide a fun, accessible, intuitive means to see products and information differently - changing out fabrics and finishes on upholstery, for example. The touch screens are also useful for the feedback they provide.
Intava, Bellevue, WA, (www.intava.com), a leader in touch screen solutions for retailers, was selected by Ethan Allen to power the company’s new touch screens.
Prysm Display Featured In American Eagle Flagship
American Eagle Outfitters has chosen Prysm’s free-form display solution for its flagship store in Manhattan's SoHo district. This is the first retail installation of the Prysm Laser Phosphor Display (LPD) solution.
Prysm’s high-definition stackable display building blocks enable American Eagle Outfitters to deliver high-impact brand imagery throughout the store. Multiple displays standing seven-feet tall have been arranged throughout the three-story, 24,000 sq. ft. retail space. There are three columns in the main entrance working as both window displays and in-store branding. Four columns are presented at the escalator gateways, guiding customers to each level of the store. Diversified Media Group installed the American Eagle display solution for Prysm.
Reebok And ZoomSystems Form Retail Partnership
Reebok’s Sports Licensed Division (SLD) has formed a partnership with San Francisco based automated retailer ZoomSystems to bring the brand to ZoomShops in airports, military bases, resorts and shopping malls across the U.S. The partnership between Reebok and ZoomSystems will mark the first time that ZoomSystems has ever partnered with an apparel brand. Reebok SLD and ZoomSystems plan to expand to 375 locations around the country within the next three years.
“Reebok’s Sports Licensed Division is excited to bring consumers the instant gratification that ZoomSystems automated retail provides to consumers,” said Kenny Gamble, VP of Reebok’s Sports Licensed Division.” Shoppers can get their favorite team logo, choose between men’s or women’s styles and select appropriate sizes.” Gower Smith, CEO of ZoomSystems, said, “It’s exciting to be offering apparel in a ZoomShop for the first time with Reebok’s Retro Sport Collection.”
Flix On Stix Deploys Self-Serve Kiosk
Flix on Stix has begun a national roll out of its kiosk system that securely delivers digital entertainment content. Flix on Stix has developed a revolutionary encryption technology and interface, designed to allow consumers to download movies, music, and television programs from a self-serve kiosk to a portable memory stick. In addition to offering an almost limitless array of titles, this unique system also provides first-run movies before they are available on DVD or Blu-ray, through internet subscription services or vending machines. The Flix on Stix Kiosk utilizes a secure internet connection and proprietary download encryption technology to transfer content onto any portable flash drive in seconds. The digital content can be viewed on any PC or Mac, or through a set-top box to a television.
The Flix on Stix system is the world’s first method that allows the studios to completely control the transfer and distribution of their content in a secure, real-time environment. For consumers, the system eliminates the need for returning an item to the store or to the DVD vending machine. At the expiration date, the title simply disappears.
Kodak Unveils PYNK Smart Print System At Kodak Kiosks
Eastman Kodak has introduced the new KODAK PYNK Smart Print System, a new concept in premium photo products. The PYNK System generates professional-looking framed collages in seconds at any PYNK Ready KODAK Picture Kiosk. Consumers will no longer have to hassle with cropping, cutting, laying out and taping their photos - Kodak's intelligent software does it all for them, right at the kiosk.
“Consistent with our strategy to deliver innovative, easy to execute high retailer margin solutions that solve real consumer problems, we’ve thoroughly consumer tested the PYNK Smart Print System from concept to execution, and consumers love it,” said Nicoletta Zongrone, General Manager, Retail Systems Solutions, Eastman Kodak.
Videotron Opens Interactive Flagship Store
Videotron has opened its flagship store on Canada’s premier shopping street. The 4,500 sq. ft. emporium on Catherine St. West in Montréal will offer customers a new concept in shopping with cutting-edge communications equipment. The store has been designed to bring the Videotron brand to life and create a compelling hi-tech environment. After they step into the Videotron universe, visitors can use the giant smartphone to take a picture or video of themselves and send it to a friend. The next thing visitors notice is the multimedia staircase leading to the second floor, the only one of its kind in North America. Equipped with 150 high-definition LED screens, the staircase promises to be one of the store’s main attractions. On the second floor, visitors can immerse themselves in a TV high-definition experience in two sound-proof glass booths equipped with 85" screens. At the mobile phone bar, equipped with six touch screens, visitors can pick their user profile and find the best handset and plan for their needs.
Remodeled Nintendo World Store Reopens In New York
The 10,000 square foot Nintendo World store in New York has reopened its doors to the public after a brief remodeling, including new Nintendo graphics, new flooring and fun new ways for visitors to interact with Nintendo games and products. People who stop by the lighter, brighter store will encounter images of classic Nintendo characters, including Mario™, Donkey Kong™, Princess Peach™, Yoshi™ and Bowser™, as well as much-loved characters like Pikachu™ and other Pokémon™. The store has also expanded its second-floor Nintendo Showcase to twice its previous size. The new circular display shows off a variety of Nintendo collectibles, a sampling of limited-edition and imported Nintendo DS™ Lite hand-helds, a working Game Boy™ damaged in the Gulf War and more. Visitors will see new interactive stations for Nintendo DSi™ and Nintendo DSi XL™ systems and upgraded TV monitors throughout the store. The new flooring is made from bamboo, a “green” and renewable source.
Road Runner Sports Opens High-Tech Store In Campbell, CA
Road Runner Sports recently opened its newest retail store in Campbell, CA, just outside of San Jose. The store is over 7,000 sq. ft. to house the area’s biggest-ever selection of running, walking and fitness gear. Road Runner Sports offers customers an interactive Shoe Dog foot analysis process. Guests will be able to interact with a dynamic, touch-screen video program that brings fun to the Shoe Dog process of easily finding the ever-elusive, perfect-fitting running or walking shoe.
“This is the most advanced shoe-fitting program out there. The Shoe Dog process makes it incredibly easy and fun to find your perfect-fitting shoe,” said Mike Gotfredson, owner of Road Runner Sports.
Intava has introduced Intava Vector™ 2.0, which delivers unlimited product assortments, plus intelligent shopper assistance tools that recommend products based on customer needs -- all in one interactive touch screen system on the retail floor. The new platform seamlessly integrates with a retailer’s product database and quickly presents information through engaging interactive content. For more information contact Intava, 2375 130th Ave NE, Bellevue, WA 98005; (Tel) 425-646-5900; (Web site) www.intava.com
STRATACACHE is showcasing its latest addition to its digital signage line, the integration of QR codes. Quick Response codes, better known as QR codes, are scannable 2-D bar codes encrypted with large amounts of data. Using a smart phone, retail customers photograph the code and receive coupons or obtain additional product information pertaining to content displayed on the digital signage. For more information, contact STRATACACHE, 2 Emmet St., Suite 200 Dayton, Ohio 45405; (Tel) 800-244-8915, (Web site) www.stratacache.com
Planar Systems has introduced large-format, high-resolution monitors that combine energy-efficient LED backlighting, sleek, yet durable design, and 24x7 reliability. The new Planar EP-Series is offered in 46" and 55" sizes. In addition to the standard black white frames, Planar EP-Series displays can be transformed with custom colors or logos. The Planar EP-Series is less than 2" deep. For more information, contact Planar Systems, (Tel) 866-752-6271; (Web site) www.planardigitalsignage.com
Olea Kiosks offers the PadLock enclosure, which allows display businesses to take advantage of the iPad in a secure way. The PadLock comes in three variations; table mount, wall mount, and free standing. The PadLock is constructed of powder coated sheet metal and aluminum making it the most robust and theft resistant iPad enclosure on the market. For more information, contact Olea Kiosks, (Tel) 800-927-8063, (Web site) www.olea.com
FacesMe is a new, patent-pending, illumination technology with an exciting visual effect. When the viewers move around the device, a 3D face is produced in vivid detail, following them around the room. The illusion commands the attention of its viewers at the point-of-sale. This is a new real 3D technology that is non-lenticular, non-digital and has a fun and interactive effect. It is modular so easy insert replacements allow users to enjoy several different designs. For more information, contact FacesMe, (Tel) 1-855-322-3763, (Web site) www.facesme.com
Tradeshow Multimedia has launched Power2Go™- Mobile device quick- charging stations, designed for the tradeshow industry to accommodate the need by attendees to keep their mobile phones charged. The 9' tall units provide unsurpassed visibility for a marketing message via 2- 32” LCD video monitors and two 54x32” graphic panels and large header panels. The Power2Go Charging stations are available for rent, lease or for sale. For more information, contact Tradeshow Multimedia, (Tel) 440-446-9483; (Web site) www.tmiexpos.com
Trade Show Internet has launched TSI On-Site, the world’s first on-site cellular Internet service designed for the trade show and meetings industries. The company’s Internet Kit rental solution gives customers an easy way to take full advantage of the fast 3G and 4G cellular Internet networks at their events. The Internet Kit provides both wired and wireless (WiFi) connection options for an optimal plug-and-play user experience. For more information, contact Trade Show Internet, (Tel) 866-385-1504; (Web site) www.tradeshowinternet.com
Ford Interactive Ads Feature MyTouch Technology
Ford and Monster Media, (wwwmonstermedia.net), a leader in storefront responsive advertising, teamed up with Team Detroit and developed a game to help introduce MyFord Touch in-car technology, only available in the 2011 Ford Edge. As the pedestrians approach the ad, they will see an oversized image of lips with a touch call to action enticing the user to activate the system. Once the player engages the experience they are directed to catch voice command phrases that fly out of the mouth. The system keeps track of the number of phrases the player is able to catch and after three misses the game over screen appears, revealing the user's total score and key messaging. Each installation uses a combination of four technologies: touch interaction, gesture based motion tracking, audio, and real-time dynamic data.
Daktronics Provides Digital Network For Westfield Malls
Daktronics, Brookings, S.D., recently provided Westfield Media Group with LED video displays for Westfield’s new Digital Spectacular Network. Daktronics’ LED video line brings stunning HD-quality video to Westfield's mall properties. “Our large format Digital Spectacular Displays are a first in U.S. shopping centers, and make Westfield the current benchmark of technological innovation,” said David Askew, SVP, Westfield Media Group.
The screens play an 8-minute loop, comprised of advertising with 15-second spots, mall marketing, and news feeds, sports, and weather. Advertisers may also purchase one-side domination. All displays are controlled with Daktronics Visiconn display management solution with the ability to integrate multiple display technologies (LED, LCD and others). The technology enables advertisers to better target their content to the audience at a particular location or certain time of day.
Good Earth Tea Runs ‘Bold Taste, Bold Sounds’ Promotion
Good Earth Tea recently teamed up with EMI Music to offer consumers free music with every purchase of specially marked boxes of Good Earth Tea. Good Earth Tea consumers could download a free song from EMI’s long list of well-known artists. With over 25 different varieties of Good Earth Tea and more than two hundred thousand songs to choose from, consumers could enjoy both tea and music to suit any taste.
“At Good Earth Tea, we are all about creativity and imagination. That’s what inspired our connection with creative, one-of-a-kind artists,” said Deborah Glasser, Marketing Director for Tata Global Beverages, which owns Good Earth Tea. “Music offers yet another way to celebrate the uniqueness of our customers, and EMI’s musical line-up is as distinctive as our teas.”
Consumers could download one song for each purchase, with no purchase limit. The “Bold Taste - Bold Sounds” promotion was supported via point-of-purchase displays.
Constellation Wines Runs Mobile Mktg Promo.
Constellation Wines recently worked with Augme Technologies, a New York City-based mobile marketing firm, to conduct a mobile phone promotion.
Free-standing inserts (FSIs) in newspapers directed customers to an interactive experience via SMS keywords and QR codes (two-dimensional codes readable by smartphones). Retailers include these “mobile calls to action” via bottleneck hangers and case cards. Texting the key words “HOST,” “WINE,” “CHEERS” or “PARTY” to 30333 or scanning the 2D barcode directed consumers to a mobile site powered by the AD LIFE™ platform.
Customers accessing the mobile site found: Party Planning Calculator: customized results recommending the amount of wine needed based on length of party and number of guests. Food and Wine Pairings: recommendations for wines based on a customer’s party menu. Promotions: Consumers could opt-in to receive promotions from Constellation Wines.
Sara Lee Runs ‘Dream Home’ Promo.
Launch Creative Marketing, Chicago, recently created a promotion for Sara Lee’s State Fair Brand corn dogs, offering half a million dollars towards a dream home. The State Fair “Dream Home” promotion was an online game where consumers could enter codes from promotional packages to collect all six virtual rooms in the “Dream Home,” to win the half a million dollar grand prize. Consumers could also win one of over ten thousand instant prizes from rooms they collect, like an HDTV or washer/dryer unit. The sweepstakes was promoted on-pack, with FSIs, and with Sara Lee’s first-ever mobile promotion overlay. Consumers could opt-in to mobile messaging to get updates on remaining prizes.
Most people enjoy corn dogs at outdoor events, but don't think of them often as a meal or snack idea at home. The objective of the promotion was to change this behavior, by increasing awareness and building purchase frequency.
Acer’s Global Launch Event Features Latest In Interactive Displays
Acer recently worked with spinTOUCH, (www.spintouch.com), an Orange County, CA-based interactive marketing company, to design and deploy a series of interactive, multi-touch surfaces to showcase the new Acer products at a recent launch event.
spinTOUCH created 6 interactive bars, a "Minority Report"-like 78" multi-touch display, and several 65" multi-touch screens.
Paul Hashemi, CEO, spinTouch, said, “For this event, we were able to serve Acer’s messaging and branding objectives by integrating their product images and marketing collateral onto the multi-touch surfaces and create an interactive, playful and engaging environment.”
PrimaLoft Runs QR Barcode Promo.
PrimaLoft and Eastern Mountain Sports (EMS) have teamed up to launch an in-store promotion involving a proprietary WIFI in-store network and Quick Response (QR) barcodes. The PrimaLoft Infonet technology utilizes a dedicated in-store network that is available to EMS customers with a smartphone or other WIFI enabled device.
EMS customers can instantly learn more about PrimaLoft insulation available in EMS garments. The technology utilizes a proprietary system, called BuyInfonet, which allows product display areas to be supplied a closed in-store network signal. A customer’s WIFI enabled device can join the in-store network, which directs them to specific, technical information about PrimaLoft® insulated EMS garments. The technology was developed by Alternatives, PrimaLoft’s New York-based agency. EMS customers can also access the information by scanning Quick Response (QR) codes on point of sale graphics in-store.
RALPH LAUREN 4D: Ultimate Collision Of Fashion, Art & Technology
RALPH LAUREN 4D recently mesmerized spectators. Advanced video mapping technology was projected onto the façade of the Ralph Lauren flagship locations in New York and London, seamlessly combining art, fashion, music and fragrance into a modern 4D moment that had never been seen before. The world of Ralph Lauren illuminated the evening sky as iconic product was brought to life on the building façade.
This light installation, unfolding into one seven minute presentation, takes the audience on a visual journey through the world of Ralph Lauren. Viewers were invited to experience a montage of flashing scenes of larger-than-life sized images including models and Polo players four stories tall and iconic Ralph Lauren fashion accessories that wrapped the length of the building.
LIFT Interactive Selling System Launched
The LIFT Station is a new interactive point of sale suggestive selling platform that notifies shoppers about promotions at check-out. The LIFT Station™ uses live transaction data to perform real-time basket analysis and the LIFT Affinity Engine™ determines the optimal shopper offer. The LIFT Station then displays the optimal shopper offer using digital flat screens. The LIFT Station “touch to scan” feature allows cashiers to complete the sale using the cashier-facing touch-screen display. For more information, contact LIFT Retail Marketing Technology, (Tel) 877-333-5055; (Web Site) www.liftrmt.com.
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