Hanesbrands has opened Disney Design-a-Tee presented by Hanes, an innovative next-generation store for apparel souvenirs at the Walt Disney World Resort in Orlando, FL.
The first-of-its-kind interactive T-shirt design and printing store enables Disney guests to enhance their magical Disney experience with a personalized custom-designed Hanes T-shirt printed while they wait that is as easy to buy as souvenir apparel off the rack.
Guests at Disney Design-a-Tee presented by Hanes use touch-screen kiosks for an interactive experience to design their custom shirts, selecting long-sleeve or short-sleeve T-shirts, choosing from multiple colors, picking artwork from more than 100 selections featuring Disney animation and movie characters, and crafting their own text message using a wide selection of type fonts and colors. The design possibilities are infinite, and the shirts are printed on site while guests wait using premium environmentally friendly water-based ink.
“At the Design-a-Tee store, visitors can dream it, design it and watch their custom Hanes T-shirts being made,” said Sidney Falken, Senior Vice President of the Hanes brand. “The store combines all the magic of Disney and Hanes to create immediate one-of-a-kind keepsakes and souvenirs of their visit to Walt Disney World.”
Disney Design A Tee presented by Hanes is one of several critical brand investments for Hanes as part of a 10-year strategic marketing alliance with Disney.
Pioneer Featuring Interactive Pro DJ
Pioneer Electronics Professional Sound & Visual Division, has introduced the Pioneer Pro DJ Retail Experience, two modular, interactive in-store displays designed to deliver a hands-on experience for its Pro DJ product lines in the retail environment.
The Pro DJ Retail Experience accommodates the full line of Pioneer Pro DJ products including the popular DJM mixers, CDJ and DVJ turntables and the SVM audio/video mixer.
“The display provides a new shopping experience for Pro DJ retailers and consumers alike. The tutorial videos and detailed product information educate and encourage potential customers to mix and scratch with the equipment when a salesperson isn't available, providing an 'extra hand' during busy retail hours,” said Matt Dever, V.P., for Pioneer’s Professional Division.
Pioneer partnered with Kosakura, a Santa Ana, CA-based display firm to create this interactive retail display.
Iz3D Displays First 3D Monitor For Gamers
iZ3D Inc., the San Diego-based developer of advanced stereoscopic 3D visualization systems, has introduced its 3D monitor for video gamers to brick and mortar retail stores. iZ3D’s gaming display products are now being offered nationwide in Fry’s Electronics and Micro Center stores.
“The move to retail is another milestone in our pursuit of bringing 3D to the home market,” said Thomas Striegler, CEO of iZ3D.
Since consumers lack experience with this new technology, seeing it proves a critical part of the purchasing decision.
NLU Products Opens Mall Kiosks
NLU Products, the developer of scratch-proof, transparent skins for mobile devices, has opened its first retail outlet located in the Woodfield Mall in Schaumburg, IL. The kiosk will display and sell NLU Product's popular BodyGuardz and TatSkinz protective covering skin-like coverings for popular mobile devices.
Kirk Feller, President of NLU Products, said, “This new format will give Chicago shoppers the chance to see and touch our BodyGuardz and TatSkinz decorative and protective options for their iPod or mobile device. The kiosk is also being opened as a test location to help us better understand the marketing needs of our retail partners.”
BodyGuardz are a durable, thin layer of 'skin' that adheres directly onto the mobile device and protects the exterior from scratches. TatSkinz are decorative protectors for Apple iPhones and iPods. TatSkinz feature original artwork, and the skins provide protection similar to BodyGuardz.
Installation services will be provided at the retail kiosk.
CompUSA Launches Retail 2.0 Concept Store
CompUSA has launched Retail 2.0 at its Dadeland, Miami, FL-based concept store, which provides customers access to online information to research products: owner’s manuals, reviews, product tutorials, pictures, installation details -- whatever they need to make purchasing decisions. Technology consumers spend hours shopping different stores and online retailers as well as researching online product reviews. Retail 2.0 lets them do it from the CompUSA store as if they were home, eliminating the guess work.
Bringing Internet capabilities to in-store customers is the start of a megatrend. Gilbert Fiorentino, CEO of Systemax Inc.’s Technology Products business, which includes CompUSA, said, “We want to be the most progressive and forward-thinking retailer in the world.”
All desktops, laptops, monitors and televisions are connected to dedicated computers, providing direct, single key access to all information on the item from the Internet.
CVS Enhances Photo Kiosk Experience
CVS/pharmacy has enhanced its KODAK Picture Kiosks as a part of CVS/pharmacy's ongoing commitment to providing customers with the best possible retail photo experience. Customers can, for the first time, create photo gifts using Kodak touch screen Picture Kiosks found at all CVS/pharmacy One Hour Photo Centers.
The expanding portfolio of gifts include one-of-a-kind photo cookies, photo playing cards and photo plates featuring the Disney® High School Musical cast, Barbie® and Hannah Montana®, which put customers’ favorite snapshots on display with their favorite characters.
Orizon Ingenuity has introduced the InteliSource™ Touch Screen for touch activated POP marketing. The InteliSource™ is easy to use with no computer, programming, or CD-ROM needed. Videos are stored on rewriteable coded media cards. The InteliSource Touch Screen can be placed without the loss of floor or shelf space. For more information, contact Orizon Ingenuity, 500 N. Commercial St., Neenah, WI 54956; (Tel) 920-969-0556, (Web) www.orizoningenuity.com.
Showcraft
Micro Industries has unveiled the Touch&Go Messenger 65P, an all-in-one computer with touch screen that is big enough to display a life-sized, full high-definition image of a baby giraffe. A Messenger 65P couples Sharp's largest commercial LCD with the Intel Core 2 Duo processor. The Messenger 65P can be hung from a ceiling or a wall or positioned on a countertop. It is 64.6" high by 37.6" wide by 7.4" deep. For more information, visit www.microind.com.
EZface, Inc., has introduced the EZface Virtual Mirror Kiosk. With the swipe of a beauty product barcode, consumers can virtually “try on” cosmetics and, get personalized recommendations. Customers simply snap a digital self-portrait using the kiosk's camera, scan in the barcode of a beauty product and virtually apply it. The EZface Virtual Mirror Kiosk creates a realistic simulation of a makeover and suggests complementary products that best fit the customer’s personal color profile. For more information visit (Web Site) www.ezface.com.
The Marketplace Station Introduced At Whole Foods Market
Planet-Tek Systems has launched The Marketplace Station series of digital signage stations at Whole Foods Market stores in Canada.
“Our partnership with Whole Foods will see us providing digital stations to reach thousands of consumers each week while they shop” said George Andreoglou, President of Planet-Tek Systems. “The Marketplace Station communicates with consumers from the moment they enter the store with ‘The Welcome Station’ and continues to be part of their in-store shopping experience from department to department with stations such as ‘The Produce Station’ and ‘The Ecological Station.’
Stations will showcase a mix of vendor-promotional segments and editorial segments focusing on nutrition, fitness, leisure and the environment. Each station allows for remote management and scheduling.
Peter Hilge, GM, Ontario division of Whole Foods Market, said, “Our digital signage network will provide an effective means to communicate promotional opportunities for us at Whole Foods and our suppliers in store.”
National Interactive Storescape Displays Build Buzz For ‘Coraline'
In advance of Coraline’s launch, Inwindow Outdoor was asked by MacDonald Media to build buzz by creating a series of highly interactive street-level displays to promote the movie’s release. The result was the first outdoor displays to use five different technologies including audio, video, holograms, gesture and augmented reality. These Storescapes™ ran for a month in locations across major U.S. markets.
All of Inwindow's Coraline displays incorporated digital components communicating themes of the movie. Displays in NY and Boston featured holographic images of ghost children floating inside the vacant storefront. Other displays in NY, Miami, Chicago and Washington incorporated augmented reality technology superimposing images on pedestrians. Onlookers saw their reflections with a virtual image, such as button eyes, covering their real eyes. Locations in Chicago, LA, San Francisco and Miami responded to human gestures; clearing away frost to reveal parents pleading for help.
Verizon Wireless Using Digital Signage System
To protect, promote, sell, and review the in-store sales activity of its high-end PDAs and smart phones, Verizon Wireless has deployed a shopper-interactive, networked digital signage system. The system will push product content from Verizon’s intranet network to 180 of their stores nationwide.
Verizon Wireless enlisted the expertise of Vanguard Products Group, (www.vanguardproductsgroup.com), in Oldsmar, FL. Vanguard manufactures a power-alarm, lift-technology-based digital signage system.
Verizon Wireless required (1) both audio and visual content to be displayed via a touch screen with (2) the capability of the salesperson to mute the audio at the push of a button. The system (3) had to play a continuous attract loop and then (4) switch to product-specific content when each phone is lifted;. And (5) formatted content had to be pushed to the system via the Verizon Wireless intranet and (6) be capable of accepting new content updates via its intranet. As an outgrowth, the system creates (7) a report on demand which details system usage.
Danoo Expands Network With Trofie Airport Retail Partnership
Danoo, (www.danoo.com), a digital out-of-home media network that delivers media to people in coffeehouses and cafes, has announced a partnership with Trofie, (www.trofie.com), which specializes in advertising solutions for airport and specialty retailers. With Trofie, Danoo will roll out screens in more than 150 airport retail locations throughout 40 of the country’s busiest airports.
Trofie’s network of partner newsstands, gift stores, bookstores and specialty shops reaches millions of travelers daily.
Focus America Group will be showing this Aero Dynamic LCD Media Player with motion sensor and voice applications. The front panel can be changed out with different graphics to meet promotional needs. Focus is presenting a full range of new frame colors. To learn more about this display, contact Ed Gerber at Global Shop Booth 6450; or call 858-695-3353.
Pioneer Pro DJ Retail Experience Display. The Pioneer Pro DJ Retail Experience was designed to enable shoppers to "Hear, See, and Feel the Pioneer Difference!" It allows the consumer to have a better tactile experience with the products. The consumer also has a chance to see what combination of products are available with a simple touch of a red selector button. Created by Kosakura Co., 2215 S. Standard Ave., Santa Ana, CA 92707.
WalMart Camera Bar. The display was designed to be interactive with all cameras fully powered and it had to meet new Walmart design pallet standards. State of the art technology was used to power the cameras which featured inexpensive power connectors that contain a chip so that precise power is delivered to each camera properly. The unit is modular and flexible to efficiently hold more cameras in the same space. This unit is a 12'' fixture in 4' modular sections. Created by POP Displays, 555 Tuckahoe Rd., Yonkers, NY 10710.
Matrix Blue-ray End Cap Display. This display had to create a feature location for blu-ray and demonstrate the benefits of the Blu-ray hardware and software to the consumer. The display had to integrate both hardware and software in an impactful way. The display is constructed from metal, powder coated MDF and plastic. The unit stocks Blu-ray players and movies and has a 37" wide screen TV and Blu-ray player. Created by Nashville Display, 306 Hartmann Dr., Lebanon, TN 37087.
Harbor Industries, Inc. has developed a new interactive system for conveying product messaging. The in-TRAC™ system (patent pending) is a sliding interactive LCD monitor that changes information as it is moved in front of different products. The monitor slides on a powered 12 V DC rail allowing the consumer to receive desired product messaging. If additional information is needed, the consumer can access it using the optional touch screen. The screen can be mounted portrait or landscape. Content can be delivered using either a compact flash card or web based option whichever is best for the retailer. The content sequence and product information are easily updated for promotions or other store requirements. The system is designed to be incorporated in a point of purchase display, on gondola shelving or on slat wall. For more information, contact Harbor Industries, 14130 172nd Ave., Grand Haven, MI 49417.
Flair Display, Inc., created this interactive shelf extender display for Absolute Coatings to merchandise its floor care products. The compact unit houses a 7" LCD screen. There are five different informative videos the consumer can play by touching the corresponding button on the LCD screen. The buttons blink to attract attention. For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, NY 10466.
Focus Display Group offers a 7" LCD media player, which can be positioned anywhere on store shelves. The unit attaches to a shelf channel with a simple clip attachment. The front plate of the LCD screen can be personalized with brand identity. The LCD screen offers high resolution and has a Flash memory drive, memory card and USB connector to download images. For more information, contact Focus Display Group,10328 Highlands West Dr., Escondido, CA 92029.
MBT Integrated LCD Tower Shoe Display
This freestanding tower boasts a 7" LCD display that highlights the unique story of the MBT brand as well as showcases up to 8 pairs of men's or women's MBT branded shoes. Its white, streamlined metal construction creates a resilient brand statement that demands attention in high traffic retail stores. The sleek display design and choice of durable high quality materials reinforces MBT's recognizable style and allows the consumer to experience the high quality level of MBT product. The MBT Integrated LCD Tower Shoe Display was created by SMS, Inc., 760 Lakeside Drive, Suite D, Gurnee, IL 60031.
Sony Mylo Counter Display
Sony is using this counter display to promote its Mylo personal computer. The display allows shoppers so examine an actual Sony Mylo and has built in security to prevent theft of the unit. The durable display is produced from injection molded plastic with internal electronics for the security power supply. This display was created for Sony by Focus Display Group, 10328 Highlands West Dr., Escondido, CA 92029.
Pioneer Electronics KURO Branding Campaign
This display was designed to support the launch of Pioneer’s new KURO brand of ultra-black plasma televisions as well as to reinforce Pioneer's media campaign, “Seeing and Hearing Like Never Before.” The P.O.P. elements had to be modular and look compatible with the product to satisfy mass market retailers as well as upscale AV environments. The P.O.P. branding elements mirrored the look and feel and elegance of the TV while conveying the essentials of the ad campaign. The Pioneer Electronics KURO Branding Campaign was created by Cornerstone Display Group, Inc. 13834 Del Sur Street, San Fernando, CA 91340.
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