Adidas Deploys adiVerse Virtual Footwear Wall
Adidas is using adiVerse, a virtual footwear wall that puts the ultimate aisle of shoes at the fingertips of shoppers. This solution is an extension of the real product displays where shoes would be shown on a shelf, but virtually. adiVerse is powered by 2nd generation Intel® Core™ i7 processors, which deliver visually smart performance, allowing users to interact with footwear to an unprecedented level of detail.
Using state of the art touch-screen and precision real-time 3D rendered products, shoppers can select products on a virtual shelf, pull products, look onto the product from any angle, rotate it, zoom it in, and get further product and technology information. Built-in anonymous video analytics provides metrics on shopper trends, demographics, and shopping patterns.
JCPenney Findmore® Expands In-Store Digital Experience
J. C. Penney has rolled out its findmore® smart fixture to over 120 select stores across the country. This new initiative is part of JCPenney’s overall findmore strategy which encourages store associates and customers - whether using the fixture, enabled point-of-sale register or in-store marketing pieces - to “find more” by providing access to the expanded assortments and product information available on jcp.com.
With the findmore fixture, JCPenney is able to take its digital platform directly into the store. More than just a kiosk linking store users to jcp.com's 250,000 online products, the 42-inch touchscreen findmore smart fixture provides a unique, interactive experience. Tom Nealon, Exec. VP, , JCPenney, said, “Offering an in-store digital experience that drives additional sales is a true differentiator for JCPenney.”
Amstel Light Mobile Promotion Celebrates Burger Bash
Amstel Light has launched a mobile marketing promotion to celebrate the fifth annual Amstel Light Burger Bash at the Food Network South Beach Wine & Food Festival. JAGTAG (www.jagtag.com), a leader in mobile 2D barcode advertising, worked with Amstel Light on the promotion.
Amstel Light's first mobile campaign will enable consumers to enter a mobile sweepstakes for the chance to win a trip to Burger Bash® 2011, hosted by Rachael Ray.
The Amstel Light Burger Bash on premise mobile campaign will include JAGTAGs on coupon booklets, table tents and t-shirts at select bars and restaurants. During special promotional events, fans can snap a photo of the Amstel Light branded JAGTAG with any camera phone to be instantly entered for the chance to win a grand prize trip for two to Burger Bash® 2011.
McRoskey Mattress Deploys Pillow Bar Kiosk
McRoskey Mattress Co. has introduced The Pillow Bar in its Palo Alto, CA showroom, offering customers a unique experience of creating a custom-made pillow for the ultimate in pillow comfort. The Pillow Bar pillow-making experience begins with two 300-thread count, double stitched, 100% cotton sateen zippered protectors. The inner protector is hand filled with Hungarian goose down to the ideal firmness. The outer protector is monogrammed with the name or words of the customer’s choice, on the spot, while the pillow is being filled.
The Pillow Bar experience allows for creating the exactly right pillow for every type of sleeper. The Pillow Bar offers custom-made pillows in all traditional sizes. Specialty sizes include: Dr. Mary Side Sleeper Pillow; A unique boomerang-shaped pillow developed for the dedicated side sleeper; Jetsetter Mini; The perfect travel companion; Lucky Dog dog bed; a 23" round bed filled with 650-fill power Hungarian goose down, encased in handsome fabric.
Lord & Taylor Installs Digital Media System From Pro-Motion
Lord & Taylor’s recent overhaul of its flagship New York store packs visual glamour at its counters thanks to a powerful digital media system from Pro-Motion Technology Group of Wixom, MI. Dominick Ponti, Sr. V.P., Design & Facilities for Lord & Taylor, said, “The overhaul demanded current-generation ambience marketing provided by digital visual and audio.
Pro-Motion provided a state-of-the-art music and digital display systems, controlled by a next-generation user interface. The installation includes a digital signage network in which brands within Lord & Taylor are highlighted.
Citibank Flagship Branch Features ‘Smart’ Technology
Citibank recently opened its new 9,700 sq. ft. flagship branch in New York City’s Union Square. Drawing on smart banking technologies pioneered by Citi in Asia, the branch will feature six interactive sales walls and other media walls; enhanced image ATMs; free online access and Wi-Fi for customers; 24/7 access, from the ATM lobby; customer service experts available via video-assist - the first of its kind in the U.S.; and a private seating lounge for Citigold customers, Citi’s premium banking service. The branch offers a unique level of service with staff dedicated to meeting the needs of its retail, small and commercial business, personal wealth management, Citigold and mortgage customers.
AVT Develops Automated Self-Serve Video Game Redemption Kiosk
AVT, a leading innovator in the Automated Retailing Industry, has developed an automated self-serve kiosk that allows consumers to ‘sell’ their used games for instant on-the-spot cash or credit. The new kiosks utilize a continuously updated web-based database to give consumers the highest possible price for their games, based on current supply and demand. The customer simply places the disk into the kiosk and the system then scans the disk for flaws, condition, type, and piracy, and offers a price to “purchase” the game. The customer can elect to receive either cash or a credit to his credit or debit card. These units enable retailers to open up new avenues of revenue -- with little cost, a small footprint, and low labor requirements.
Kraft Launches Meal Planning Solution
Intel Corp. and Kraft Foods have designed a Meal Planning Solution to demonstrate how the functionality of a traditional self-service kiosk can be transformed into an interactive, immersive retail experience with measurable results. This solution can be used to obtain recipes, shopping suggestions, promotional coupons as well as product samples. Retailers and brands can use it to connect with the consumer beyond the point-of-sale; increasing visits, brand recognition and loyalty as well as basket size.
The Meal Planning Solution integrates digital signage capabilities with the traditional functionality of a vending machine. Kraft integrates this solution with their iFood Assistant application for smartphones, making it easy to add recipes, shopping lists, etc. to a mobile phone, in real time, via a 2D barcode scanner. Consumers can also opt-in to receive future marketing promotions.
Starbucks Expands Mobile Payment Test
Starbucks has expanded its Starbucks Card Mobile payment test to nearly 300 company-operated stores. Starbucks will offer customers the ease and convenience of paying for their favorite Starbucks® beverage with their mobile phone. “Mobile technology is part of our customers' daily routine and with the expansion of mobile payment in our test cities, we’re seeing more and more customers using their smartphones as their mobile wallets,” said Brady Brewer, VP, Starbucks Card & Loyalty. “We’ve heard from our customers on My Starbucks Idea that they want a faster, more convenient way to pay. Mobile is just one of the ways we continue to innovate and enhance the experience for our customers.”
CVS/pharmacy Launches CVS Express Photo App For Facebook
CVS/pharmacy has launched its new CVS Express Photo App. With this easy-to-use application, Facebook users can order prints from their Facebook albums without leaving the website, with prints ready for pick up in about an hour at their local CVS/pharmacy.
“Facebook has become a popular and easy way to share photos online with family and friends,” said Grant Pill, Vice President of Merchandising for CVS/pharmacy. “We introduced the CVS Express Photo App to give people the ability to print photos and share them offline with the same ease by picking them up at any CVS/pharmacy location in as little as an hour.” The new CVS Express Photo App, which was developed by Marketing Drive, simplifies the process of printing photos from consumers' Facebook albums.
Christie has unveiled a range of comprehensive digital signage solutions that deliver extremely bright and high resolution images, ideally suited for window front and in-store installations. The modular nature of the displays gives store designers freedom to create captivating digital displays in any shape or size. Christie’s Digital Signage Solutions also include post-installation remote management of all digital displays. For more information, visit; (Web site) www.microtiles.christiedigital.com>
The LuminAR Product Counter,an Intel® Atom™ Processor based technology is an augmented reality based “product counter” that transforms any surface and object into interactive surfaces that blends digital media and information with physical space. This solution enables shoppers to conduct research in store, learn about product features and talk to a virtual expert to get expert advice. “LuminAR lamp” can be placed on any standard product counter. For more information, call 800-548-4725, or visit Intel’s (Web site) www.intel.com
STRATACACHE has applied its innovative Gestural Interactive technology to produce the Gestural Mannequin, an engaging, digital display featuring dynamic content that is programmed to respond to consumer hand gestures when motion-based sensors and cameras located on/in digital displays are triggered. The technology powering the Gestural Mannequin-STRATACACHE’s ActiVia for Media software-is linked to store inventory data, revealing specific products for consumers to virtually browse via gestures, and check inventory to finalize their purchases. For more information, visit (Web site) www.stratacache.com
MarketStar and The MediaTile Co., have introduced the “HumanKiosk,” an all-in-one, free-standing interactive digital signage solution that delivers a breakthrough in brand-to-consumer communications. The cloud-controlled MediaCast system can run pre-scheduled, interactive digital merchandising promotions while also providing a live, 2-way video session between a consumer in the store with a a representative of that product or service. The system incorporates the latest 4G and 4G LTE high-bandwidth wireless networking services. For more information, visit; (Web site) www.mediatile.com
Ford Motor Co. debuted its largest exhibit to date at the 2011 North American International Auto Show in Detroit. The Ford area was 25% larger than last year and included 75 vehicles, 22 interactive exhibits and 67 product specialists on hand to answer questions. Visitors were able to learn about new Ford technologies through digital interactions, live games and shows, vehicle simulators and even electric vehicle rides on a specially created, 208-foot-long, elevated track. “For several years now, Ford has been driving the evolution of auto shows. We’ve moved from one-way communication to full-blown two-way communication and total engagement with visitors,” said Jim Farley, Ford Group V.P., Global Marketing, Sales & Service. “Futuristic concept cars and simple narrations about products have been augmented by or replaced with product interaction, hands-on technology displays, conversations with knowledgeable hosts and even games that help visitors understand how Ford is delivering smart, safe, green, high-quality products to fit a wide range of needs.” Ford created an innovative major attraction for the show called “Living Electric.” Hands-on technology displays, digital tutorials and conversations with experts helped people learn how the different types of electric vehicles will fit various lifestyles. Visitors could even take a ride in two electric vehicles - Focus Electric and Transit Connect Electric - on an elevated track on the Ford stand that is 20 feet high, stretched 208 feet in length and is 71 feet in diameter. Additional highlights included: An Explorer Theater where visitors could take a virtual ride in an articulating Explorer and The Focus Experience - an immersive, in-car theater experience that highlights the breakthrough driver connectivity of the all new Ford Focus. (Web site) www.ford.com
Napa Technology Places WineStation In Harris Teeter
Napa Technology recently installed its WineStation in Harris Teeter Grocery Stores. The WineStation preservation and pouring system will allow customers to sample wines by the glass. “We see the WineStation as an opportunity to enhance the guest experience”, said Jennifer Thompson, Director of Communications for Harris Teeter.
“We feature over 2,200 varieties of wine and will now be able to offer our guests the ability to sample 12 different types of wine and choose the item that best suits their needs.” The WineStation allows grocers to provide wine bar wine tasting experiences to their aisles.
New WineInfoTag Guides Wine Purchase
ImMediaTag has introduced its new WineInfoTag,™ (www.wineinfotag.com). Consumers snap a label-specific WineInfoTag using their smartphones to instantly access wine information. They are then able to make better informed, on-the-spot wine purchase decisions.
Using Microsoft® Tag technology, WineInfoTag provides a colorful image that, when scanned by a smartphone, displays information about a specific wine, including label-specific tasting notes, food pairings, reviews, and more. Tag is a new type of Microsoft 2D bar code optimized for displaying information on mobile phones.
Because wineries can update their microsite information according to season, wine release, and new reviews, consumers have a live feed to information regarding wines they are considering buying. WineInfoTags can be used on wine menus, bottle hangers, and point-of-purchase displays.
AVT Unveils Automated Touch Screen Gaming Centers
AVT, Inc. has begun shipments of its new Touch Screen Gaming Centers. These sleek units dispense all types of games from a revolutionary new style vending machine. Equipped with a large 32" Touch Screen Interface, the Gaming Center allows consumers to browse selections, see previews of games, and use a credit card for an instant purchase. Customers can now view, demo and purchase a wide selection of games at the Touch Screen Gaming Center - quickly, automatically, and securely.
AVT’s proprietary Smart Technology is included in the new Centers. This technology allows owners and operators to remotely track sales, spot trends, and receive customizable notifications and alerts.
Meridian & MOD Offer Download2Go Kiosk
Meridian Zero Degrees and its line of high performance interactive kiosks will support the MOD Systems Download2Go retail digital entertainment platform. Download2Go kiosks are designed for retail environments, airports and malls. The kiosks enable retailers to provide the latest entertainment titles for sale, promotions and loyalty programs. The new partnership gives Meridian customers,a solution for providing digital movies and music transferred from kiosks to flash memory drives and portable devices.
Monster Media Adds 3-D Advertising To The Mix
Monster Media, a pioneer of digital out-of-home advertising, is taking advantage of the increased demand for digital 3-D projection through the newly formed division, Monster Media 3-D. The Orlando-based company plans to create larger-than-life illusions featuring elaborate effects and digital animations that bring a building's exterior to life.
“3-D building mapping and projection is an extraordinary and complex experience and this expansion seemed to be a natural fit for our company,” said Chris Beauchamp, CEO of Monster Media. “The all-star team we have created for Monster Media 3-D is headed by Jack Hattingh, and we are excited to have such a big player on board.” For more information about 3D projection, contact Monster Media,; Tel. 800.276.2337; www.monstermedia.net.
goCharge Completes Kiosk Roll Out In New York City Bars
Sponsored by a major international rum brand, goCharge’s cell phone charging kiosks have officially made their way into 50 bars throughout New York City. The table-top machines are entirely wrapped in the rum sponsor’s advertising and the LCD screens display rolling advertisements picked by the brand. Because users wait while their phones charge, these advertising placements are valuable opportunities.
As New York City bars’ target demographic is in men and women in their mid-to-late twenties, goCharge's kiosks are an ideal addition to the bar’s attraction. People can sit, socialize, drink and charge. Bars are a common place for cell phones to be depleted of sufficient battery because many are texting and calling others to organize a gathering. goCharge resolves this issue by providing speedy, convenient charging on-the-go as well as influencing users to purchase the sponsor’s brand when ordering a beverage. For more information, contact GoCharge; Tel. 800-265-8069; (Web Site) www.gochargenow.com.
Inwindow Outdoor Creates Interactive Mall Campaign For Feature Film “Rango”
Inwindow Outdoor created a digital campaign at premiere mall locations to promote the release of the Paramount Pictures-Nickelodeon Movies animated feature film, ‘Rango.’ The displays use a combination of technologies developed by Inwindow’s digital team to incorporate passers-by into the scene and allow them to share their experience with friends and even purchase tickets via Fandango.
As shoppers stop in front of the storefront screen, they see a mirrored view of the background. Rango, the animated chameleon whose voice is supplied by Johnny Depp, appears in the scene as well. Inwindows real-time presence detection and image manipulation technology slowly blends the viewer into the background and converts them into a cartoon. Users can opt to receive a photograph of themselves via SMS and have that image sent to Facebook or Twitter.
Gas Station TV Debuts Interactive Advertising At-The-Pump
Gas Station TV, (www.gstv.com), has implemented the first mass distribution of interactivity-based advertising functionality in the television at-the-pump space. Launching this spring, GSTV advertisers will begin executing interactivity-based advertising campaigns at over half of GSTV’s 1,200 locations.
When prompted, consumers will press “Action Buttons” integrated into the GSTV display to receive immediate promotional information via their fuel receipts. They will then be able to use this promotional information to take action at nearby businesses, on their mobile devices, or via the Web. The new interactivity will allow advertisers to deliver customized discounts, special promotions, or other special offers to consumers.
Miller Lite Conducts SXSW Promotion
Scanbuy provided QR codes for Miller Lite Beer for the People phase two sweepstakes at the South by Southwest (SXSW) Festival. By scanning barcodes using a mobile device at the event, users were routed to an online entry form where they could enter a sweepstakes for a chance to win $20 pre-paid cards.
The Miller Lite campaign featured ScanLife QR Codes placed on posters, print ads, case cards, coasters and more. The codes also appeared in participating retail stores in the Austin area. Upon completing the online entry form, users were immediately notified as to whether or not they are a winner of a prize.
“Scanbuy’s QR codes are the perfect complement to the Miller Lite marketing plan for SXSW,” said Brad Nadal, Field Marketing for MillerCoors. “QR codes speak the language of the tech savvy SXSW attendee and allow us to bring our ‘Great Tasting Miller Lite - Beer for the People’ campaign to life through our consumers’ mobile lifestyle.”
EYELEVEL INTERACTIVE And Superior Uniform Bring Interactive Marketing To The Point of Purchase
EYELEVEL INTERACTIVE™, innovators of patented interactive media garment technology, and Superior Uniform Group, one of America’s largest uniform manufacturers, have formed a strategic alliance to make interactive uniform apparel available. This licensing deal marks the introduction of EI’s iPOPS™ (Interactive Point of Purchase System™), with interchangeable panels that include advertising and promotions applied to the front and/or back of the uniform. The iPOPS™ on the uniforms will contain EYELEVEL INTERACTIVE’s EI Tag™ technology which captures data and provides trackable in-store promotions. It is capable of delivering immediate Use It Or Lose It™ coupons that may be instantly redeemed at checkout via the consumer’s wireless mobile device. For more information, contact EYELEVEL INTERACTIVE; Tel. 706-999-0100; (Web Site) www.eyelevel.co.
Clear Channel Outdoor Expands Digital Transit Shelter Network
Clear Channel Outdoor Holdings has expanded its digital transit shelter network from San Francisco to Washington, D.C. In San Francisco, the first-of-its-kind interactive digital transit shelters feature robust 72" LCD touch screens. Yahoo! is the first advertiser to create a campaign exclusively for the interactive touch screen shelters. Coined the Yahoo! Bus Stop Derby (www.busstopderby.com), the campaign recently launched in high traffic locations throughout San Francisco.
The Yahoo! Bus Stop Derby campaign uses interactive games to showcase Yahoo!’s mobile app offerings to commuters, many of whom spend their time at transit shelters using smartphones to stay connected on the go. The bus shelter network delivers free Wi-Fi access to the surrounding area, creating opportunities to deliver a new level of creativity in integrating the outdoor medium with mobile and social media. The touch screens have been developed to withstand harsh outdoor elements.
Intel Unveils Smart TV On Clear Channel’s Las Vegas Properties
Intel has launched a multimedia campaign to usher in Smart TV, an integrated, interactive television that seamlessly marries the power of the Web to the television viewing experience.
In Las Vegas, Intel is making use of Clear Channel Spectacolor’s Northwest (40' h X 126' w) and Southwest (52' h X 129' w) Miracle Mile digital video walls, as well as the digital media curve (four panels - 23.5' h X 43.5' w each) at Fashion Show along the Las Vegas Strip. Consumers visiting the Vegas Strip will be able to text a phone number found on the digital screens airing Smart TV video shorts. Upon receiving an e-mail link in response, consumers then upload a photo of themselves directly to all three screens.
D3 Debuts Largest Digital LED Screen
D3 LED, LLC (D3), (www.d3led.com), has built and installed the largest continuous surface digital LED screen to date in New York’s Times Square. D3 designed and engineered the 82,000 lb. LED display for its client, TSQ Digital. It measures one hundred feet wide by fifty feet high, and was designed to serve multiple advertisers. The LED display is capable of exchanging data transmitted via cell phone and broadcasting HD video feeds, providing a unique interactive platform for third-party advertisers.
“D3's proprietary digital technology allows advertisers to create interactive and customizable branding experiences for consumers,” said Jason Barak, D3 managing partner. “Our newest LED display system is a real game changer, and it absolutely raises the bar in the digital display space.” The display uses 5 million LEDs. A live 3G-HDSDI video production studio enables the display to be utilized for live events in Times Square.
Industrial Image will be showing FlashView High Def Ad Players, which feature true high definition video playback (1080p) and multi-layered touch interaction. Interactive options include motion sensor, buttons, or segmented touch screens. They are simple to use by loading a flash memory card and plugging it in. No computer or network is required, so campaign rollout costs are reduced and there are no moving parts to fail. The High Def Ad Players are available in 8.9" and 15.6" sizes. To learn more about this display, contact Industrial Image at Booth 1557 at GlobalShop, or call 770-205-6636. (Web Site) www.industrialimage.net
Stratacache will showcase its PrimaSee product, a translucent digital display that features high-definition, dynamic video advertisements embedded within the glass panel. These see-through promotional videos correspond with products visible in the backdrop to convey brand messages. To learn more about PrimaSee, contact Stratacache at Booth 1350 at GlobalShop, or call 937-224-0485.(Web Site) www.Stratacache.com
Focus Display Group will be showing the FocusPro Voice, a voice and LED back lit display. The FocusPro coordinates graphic media with sound with voice motion sensor activation. The unit is available in a variety of different stock frame colors including, black, red and silver. Custom frame colors are also available. To learn more about FocusPro Voice, contact Focus Display Group at Booth 1157 at GlobalShop, or call 858-695-3353. (Web Site) www.focusdisplay.com
Hankscraft POP will be showing a complete selection of digital LCD media player options. Hankscraft’s battery powered screens feature blinking buttons and fast video start. These energy efficient LCD players can play thousands of video loops on D-Cell batteries. Hankscraft LCD media players and components are custom manufactured to meet every design, budget and delivery requirements. To learn more about these digital LCD media players, contact Hankscraft at Booth 428 at GlobalShop or call 608-524-4341.(Web Site) www.hankscraft.com
LG Electronics - 3D Waterfall Retrofit Display. The LG Electronics 3D Waterfall Retrofit Display is designed to draw shoppers to the TV area of the store. The display features a sophisticated media player, customized content, and a carefully crafted engineering solution. In the same footprint space as the standard endcap, two sku’s were able to be displayed in the place of just one. Additionally, preferred floor placements were gained from retailers at entry points of store or Home Theater area, because of the attention-grabbing nature of the content. Created by Trans World Marketing, 360 Murray Hill Parkway, East Rutherford NJ 07073.(Web Site) www.transworldmarketing.com
Flip Video Best Buy Interactive Endcap Display
Kosakura created this Flip Video interactive end cap for Best Buy retail locations. One overall design had to be transformed to fit two different Best Buy retail layouts. The display incorporates interactive video and switching, security for Flip Video products that ties into Best Buy systems, and battery charging for Flip Video products. This interactive Flip Video endcap display was created by Kosakura, 2215 S. Standard Ave., Santa Ana, CA 92707 (Web Site) www.kosakura.com
Moss has added EZ Engage, an interactive display, to its EZ Fabric Wall System line. EZ Engage is a Full 39 in. W x 93 in. H wall from Moss' EZ Fabric Wall System with a monitor and an electronics package including eight sensors and a computer. The monitor, sensors, and computer are completely contained within a 80mm wall, making EZ Engage one of the most compact and versatile displays available. Each EZ Engage wall includes eight LED-lit proximity sensors so users can select from eight media files that are preloaded into the system. When users wave a hand in front of the sensors to select the media they want to see, LED-lit sensors light up briefly behind the fabric, clearly indicating what media was selected. EZ Engage can perform many functions at a tradeshow - provide product information, play product demonstration videos, or for larger booths, show product demonstration locations or booth personnel locations. EZ Engage will be available for purchase or rent. For more information, contact Moss Inc., 2600 Elmhurst Rd., Elk Grove Village, IL 60007.(Web Site) www.mossinc.com
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