Argo Tea Cafes Install Digital Menu Displays
Argo Tea, a Chicago-based chain of specialty tea cafes, has installed BrightSign® network-enabled HD1010 digital signage players.
Argo Tea uses the networking capabilities of the BrightSign HD1010 controllers and BrightSign Network Manager to remotely update prices and menu items on the 50 menuboards from its headquarters in Chicago. “Using BrightSign as our menu board presentation has allowed for more flexibility in flavor changes, pricing updates and layout redesigns,” said Simon Simonian, Argo Tea’s Director of IT and one of its founders.
Argo Tea's double-board menu displays use two ultra-compact BrightSign HD1010 media players discreetly hidden behind slim 52- and-55-inch monitors. The menu board for Argo Tea's Signature drinks features looping high-resolution photos showing the Signature drinks with pricing and the calorie count for small-, medium- and large-sizes. The second menu board is a multi-zone display featuring Argo Tea’s loose leaf tea varietals, coffee beverages and SpecialTea Food selection.
McAlister’s Deli Deploys New Digital Menu Boards
McAlister’s Corporation, a quick-casual restaurant chain with over 300 McAlister’s Deli locations across the U.S., has chosen WAND Corp., an Eden Prairie, MN-based digital signage firm, to provide an enterprise level Digital Menu Board solution for all McAlister’s Deli corporate and franchise digital sites.
The installation promises to be one of the largest deployments of Digital Menu Boards to date in the United States. “We call it our restaurant of the future,” said Annica Kreider, VP Marketing for McAlister’s, referring to the digital solution program. “It’s been exciting to see the reaction of guests to the Digital Menu Board system.”
Elizabeth Arden Displays Mariah Carey Lollipop Bling
This counter display was created to merchandise Mariah Carey’s Lollipop Bling, three new scents based on candy flavors created by Elizabeth Arden in partnership with the Topps company, which makes Ring Pops. The display supported the launch in multiple shopping environments including prestige department store and "masstige" retail locations such as drug chains.
The lines of the display are reminiscent of an old-world bubble gum vending machine as well as a lollipop, with its curved header and positioning of three sample bottoms at the base of the unit which mimic the look of a Ring Pop. A gravity feed feature for the fragrances is incorporated in the design for inventory control. The Mariah Carey's Lollipop Bling Counter Display was created by Mechtronics, a White Plains, NY-based display firm.
Patina Floor Design Stores Offer Technology-Driven Experiences
To realize its vision of bringing high-end home design directly to the consumer, Acme Brick partnered with digital technology company [wire] stone to create three unique, technology-driven, in-store experiences that revolutionize the way customers shop for flooring in its new Patina Floor Design Stores.
Judy Hunter, CFO, Acme Brick, said, “One of our goals with Patina was to empower consumers by utilizing modern technology to create advanced visualization tools that take the guesswork out of a design project-allowing customers to confidently select a new surface for their home.”
The showroom incorporates high-resolution, touch-screen displays, driven by software experiences created by [wire] stone, and featured in three visualization centers: The World of Patina touch-screen experience enables customers to find products, learn more about their characteristics, locate them in the store, and view hundreds of room scenes for inspiration. The Floor Creator table provides customers with a 6 by 3 foot area to select and view their tile pattern, color, layout and grout color-it is even able to display the natural tile variation across a large surface area and within a room scene. A separate kitchen vignette contains a built-in, 65-inch, high-resolution display with an interactive Backsplash Gallery that allows customers to visualize more than 50 different backsplash designs and inspirational design boards. Customers control the experience using a separate touch display. This virtual showroom supports Patina's customer service, arming its sales associates with powerful tools to guide customers through the broad array of options, help them identify preferences and facilitate a purchase.
GoPro HD Activity Cameras Displayed In Best Buy Stores
GoPro’s HD HERO cameras are the latest addition to Best Buy’s expanding digital imaging selection in stores. The HD HERO line of cameras capture immersive perspectives during outdoor activities by mounting directly to helmets and other equipment, including bikes, boards and vehicles. GoPro’s products are used to capture and share incredible first person perspectives of their favorite sports activities. GoPros cameras are now available along with a selection of accessories at Best Buy stores.
Lisa Farrell, SVP, general manager portable electronics for Best Buy, said, “GoPro’s HD HERO camera is a natural fit for Best Buy’s growing digital imaging category in that it’s a perfect choice for outdoor enthusiasts and travelers who want to shoot professional quality video directly from their point of view and other never before possible perspectives.”
N700 Lapdesk Interactive Endcap Display Placed In Best Buy Stores
This interactive endcap display launched Logitech’s new Speaker Lapdesk N700 exclusively in Best Buy stores. Logitech wanted to create a permanent, interactive display that educates shoppers on the benefits of the New Speaker Lap-desk, while staying within the cost parameters of a semi-permanent display.
The display is engineered to present the high-end audio features of the N700 Lapdesk by incorporating a second surface printed, touch-sensitive, LED pulsating activation button. A custom control circuit allows for the audio content to be played through the actual N700 Lapdesk that is on display.
With the product featured out of box, sitting under an acrylic lapdesk, the display stops customers in their tracks and quickly communicates how the product is used. This Interactive Endcap Display was created by Darko Inc., a Twinsburg, OH-based display firm.
Nintendo 3DS To Offer Free Wi-Fi Access At 25,000 Locations Nationwide
A new alliance with Simon Property Group will provide Nintendo 3DS owners with complimentary wireless connections at nearly 200 Simon shopping malls throughout the country. Nintendo 3DS users can also access hotspots at more than 1,000 Best Buy stores. Through an expanded agreement with AT&T, Nintendo 3DS users will have access to nearly 24,000 of AT&T's Wi-Fi hotspots. Nintendo 3DS users can choose from a wider-than-ever variety of convenient places to connect their systems and enjoy unique downloadable content.
“With thousands of free Wi-Fi access points through our alliances, Nintendo 3DS users across the country can instantly enjoy one-of-a-kind entertainment experiences wherever and whenever they like,” said Nintendo of America President Reggie Fils-Aime. “The system makes it easy for people to connect with their surroundings and each other, even when they're away from home.”
Redbox To Offer Video Game Rentals
Redbox, America's movie rental destination, will offer video game rentals at more than 21,000 redbox locations nationwide. Top video games will join new release movies for only $2 a day complementing $1 DVD and $1.50 Blu-ray daily rental prices. “Redbox will increase consumers’ access to video game rentals by leveraging our technology to keep rental prices low for consumers,” said Mitch Lowe, President, Redbox. “Redbox will be the one-stop shop for entertainment.”
Delta Airlines To Launch OTG Media Bar To Enhance Customer Experience
Delta Air Lines will introduce the OTG Media Bar at its hub at Minneapolis-St. Paul International Airport (MSP), part of its $2 billion investment to improve the travel experience for its customers. The OTG Media Bar™ is a virtual newsstand where customers will have the option to rent an Apple iPad, loaded with the content of their choice. The devices will be available at Cibo markets conveniently located through the terminal, and customers can download publications, movies, music and apps to enjoy during their flight. Once the guest reaches their final destination, a pre-paid postage box received at time of rental is used to return the iPad.
American Greetings Introduces justWink
justWink, a new greeting card line from American Greetings, connects cards with the mobile world for the first time. iPhone and Android users scan the QR code on the back of each card to download the free justWink app and connect with more than 100 additional designs offering personalization options and the opportunity to send via email or Facebook.
A&D Medical Introduces Wellness Connected Products
A&D Medical has introduced Wellness Connected, an integrated wellness tracking system with sensors to monitor activity, weight, and blood pressure. The Wellness Connected family includes the XL-20 Wireless Activity Monitor, UC-324THX Wireless Precision Scale, and the UA-851THX Wireless Automatic Blood Pressure Monitor. The technology provides an easy to use web-based interface to wirelessly track real-time health and activity progress online. The website is comprised of small, engaging mini-applications called widgets that can be customized. If you choose, you can share information with your doctor, loved ones, wellness coach or friends.
Planar Systems has formed a partnership with UniStructures, to provide the QSR market with a digital display solution for outdoor menu presentation and order confirmation. Supporting Planar’s strategy to deliver digital signage display solutions to meet specialty needs, the partnership positions Planar and USI as leaders in the (QSR) digital menu market. For more information, visit www.planar.com or (Web site) www.UniStructures.com
DSA/Phototech offers this digital kiosk which has a 47" LCD screen and includes a built in AMD dual core PC. Content can be via wifi, usb cable, flash card, or Tl connection. A touch screen is available as an option. DSA Phototech provides a one-stop shop for digital visual merchandising needs. For more information, contact DSA/Phototech, l696l Central Avenue, Carson, California 9l76l; (Tel) 877-305-4911; (Web site) www.lightboxes.com
Bosch Security Systems, Inc. has launched the Safe & Sound security and audio tour, featuring the largest, most interactive product exhibit truck in the industry. The mobile product display enables dealers, specifiers, and end users to experience Bosch products in dynamic ways. Jeremy Hockham, President of Sales - North America, Bosch Security Systems, said, “With the Bosch Safe & Sound Tour, we're bringing the 'show' to our customers - allowing more people to see our products in action.” Measuring 53-feet long and 25-feet wide when parked, the double expandable trailer features 1,000 sq. ft. of exhibition space. (Web site) www.boschsecurity.us
Planar Systems has introduced an LCD video wall solution with integrated, multi-touch capabilities. Planar’s Clarity™ Matrix Touch™ provides a turnkey solution for deploying multi-touch video walls for display, exhibit and interactive signage applications. Clarity Matrix Touch combines DViT™ (Digital Vision Touch) technology from SMART Technologies with Planar's ultra-thin LCD video wall system and proprietary ERO™ (Extended Ruggedness and Optics™) optically-bonded glass touch surface. For more information, contact Planar Systems; (Tel) 866-475-2627; (Web site) www.planar.com
Cirque Du Soleil Features First Glasses-Free 3D Digital Signage Display At Mirage Hotel In Las Vegas
Cirque Du Soleil is celebrating the 5th anniversary of the Beatles “LOVE” theatrical extravaganza with 3D Fusion’s 52", glasses free 3DTV display, featuring the Cirque Du Soleil, “LOVE” performance, currently on stage at the Mirage Hotel in Las Vegas.
Cirque wanted to showcase scenes from “LOVE” on 3DFusion’s (www.3dfusion.com), 52" auto stereoscopic display (ASD). This first Broadcast Quality glasses free 3D display is housed in a Mirage lobby showcase filled with Beatles memorabilia. This event marks the premier introduction of the 3DFusion'’s 3DFMax™ 52" Auto Stereoscopic Display (ASD) in Las Vegas. 3DFusion's unique proprietary solution eliminates 3D glasses, viewing restrictions, ghosting, and the visual discomfort usually associated with 3D displays. “I think the 3DFusion screens and their "LOVE" content conversion is amazing. People stop in their tracks to watch and become instantly engaged. This is just the thing for our shows,”said Cirque Marketing Director Jennifer Seigler.
BMO & Monster Media Launch ‘Marketing First’ To Airport Travelers
Monster Media, (www.monstermedia.net), and BMO Bank of Montreal have installed a monster-sized, 12' X 7.5' interactive electronic marketing display, prominently placed in Toronto’s Pearson International Airport. The bright, bold display is comprised of an interactive memory game and credit card rewards calculator, promoting the bank’s new premium travel rewards credit card, BMO World Elite MasterCard.
“The sheer scale of the installation gives the display a fantastic presence for our World Elite MasterCard and for the BMO brand,” said Su McVey, VP, Marketing, BMO Bank of Montreal. “It’s a creative and effective way for us to build awareness amongst a key market segment - frequent travelers. The game provides travelers with an engaging way to get to know us.”
Inwindow Outdoor Runs Digital Storefront Window Campaign For Alpina’s Restart Yogurt
Inwindow Outdoor, (www.inwindowoutdoor.com) recently created this digital campaign for Alpina’s Restart yogurt in New York City. The campaign’s theme is “Wish for Women” and Alpina asked women to tweet their wish, which appeared on storefront windows. As someone approaches the screen to read the various tweets, they see a mirror image of themselves with butterflies flying around and landing on their shoulders. A photo is taken of the user surrounded by the butterflies and the image can be uploaded to the user’s Facebook page.
Kimberly-Clark Teams Up With CheckPoints For Cars 2 Promotion
Kimberly-Clark is using CheckPoints’ mobile shopping app to drive shoppers into Walmart stores and engage them with its brands as part of an integrated promotion linked to Disney Pixar’s “Cars 2.”
The mobile app makes it easy for shoppers to learn about the promotion featured on specially marked K-C products. When a shopper enters a Walmart location and “checks in” via the CheckPoints app, they are directed to find Kimberly-Clark products carrying Cars 2 promotional stickers, including Kleenex tissue, Pull-Ups training pants, Viva and Scott paper towels, Cottonelle bath tissue and Huggies diapers. After scanning the package barcode with their phones, shoppers learn of Cars 2 premium rewards. The more Kimberly-Clark products shoppers buy the more credits they can redeem for Cars 2 items, such as die-cast Cars 2 vehicles or Cars 2 movie tickets.
“Kimberly-Clark is using innovative marketing to engage shoppers with our brands and incentivize them to add more K-C products to their shopping baskets,” said Richard Moulton, Director, Shopper Marketing at Kimberly-Clark.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartmann Drive, Lebanon, TN 37087
This is a Moviebeam inter-active Fixture which allows consumers to view the operation of the system and movie trailers. The pedestal acrylic top is illuminated from below for a dramatic effect. Graphic side panels provide information about the video-on-demand system, how it works and the advantages/benefits; (Web site) www.nashvilledisplay.com
Category: Interactive Displays
Display Producer: Industrial Image, Inc.
2665 Pine Grove Rd., Cumming, GA 30041
Industrial Image’s FlashView High def Ad Players feature true high definition video playback (1080p) and multi- layered touch interaction. These ad players can be programmed to deliver the desired sales message to lead shoppers to a product decision. The small chassis and low price point make it easy to add video to POP displays. Interactive options include motion sensor, buttons, or segmented touch screens; (Web site) www.industrialimage.net.com
Category: Corrugated Displays
Display Producer: Focus Display Group
10328 Highlands West Drive, Escondido, CA 92029
Focus Display Group offers corrugated floor, counter and endcap available with a 7" LCD media player. The displays, which can be custom designed and carry custom graphics, offer an economical way to combine a LCD video media player with a merchandising display; (Web site) www.focusdisplay.com
Category: Interactive Displays
Display Producer: Rapid Displays
4300 W. 47th St., Chicago, IL 60632
Leapfrog is using this interactive display to demonstrate its LeapFrog Reader in-store. The display is constructed with ABS plastic, metal, electronics and printed graphics (Web site) www.rapiddisplays.com
Digital Aisle worked with Anheuser Busch to create The Anheuser-Busch Beer Hub, deployed in Sams Clubs.The Beer Hub’s unique design allows it to slide into existing pallets without impeding the ability to replenish product with a forklift, while affording ease of reach for shoppers and their ability to touch the screen. The goal of the “Beer Hub” was to encourage shoppers to return to the display with special promotions and party planning tools. An interactive beer profiler allows shoppers to find the perfect beer based on multiple criteria. This interactive display was created by Digital Aisle, 130 South Jefferson, Chicago, IL 60661; (Web site) www.digitalaisle.com
Intelligent Loss Prevention (ILP) offers its Open Merchandising System™ which allows high-theft items to safely return to open merchandising with this product-facing system. Integrated security features detect and alert staff in the event of product sweep. If a shoplifting sweep occurs, the OPEN System makes theft public immediately by triggering alarms acoustically at the display and on a remote pager. The pager will vibrate, sound and display which section or product line caused the alarm.The Open Merchandising System is now available with public viewing monitor for added deterrence and promotional opportunities. For more information, contact Intelligence Loss Prevention, 1400 Eddy Ave., Rockford, IL 61103; (Web Site) www.intelligentlossprevention.com
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