Hasbro Creates Littlest Pet Shop Pop-Up Store
Hasbro recently opened the doors of a LITTLEST PET SHOP VIPs Boutique in New York City. The “pop-up” store experience celebrated Hasbro’s newly-launched LITTLEST PET SHOP VIPs (Virtual Interactive Pets), a line of adorable plush pets that each have a unique code to unlock a rich online virtual world for girls to explore and "live" in with their VIPs pets. The LITTLEST PET SHOP VIPs Boutique sends girls on an immersive journey that blends real and virtual world activities from playing games and winning cool prizes to exploring the environment and meeting other LITTLEST PET SHOP fans.
Valerie Jurries, Vice President of Marketing for Hasbro's girls brands, said, “Pop-up stores are all about creating the unexpected and that is exactly what we're doing for the avid and loyal LITTLEST PET SHOP girls. The experience will mark the first time that girls can actually step into the LITTLEST PET SHOP world and see it unfold through the eyes of their pets.”
Like its online counterpart, the LITTLEST PET SHOP VIPs Boutique allowed girls to venture through the VIPs world participating in various events and collecting or winning “Kibble” currency which could be redeemed in the store for special prizes.
The look and feel of the pop-up boutique environment also mimicked the online world by surrounding girls with vivid colors and sassy elements germane to the LITTLEST PET SHOP brand adding bursts of whimsy and fun to the overall experience . The LITTLEST PET SHOP VIPs Boutique also included Internet kiosks where girls could get hands-on play time with the digital plush pets.
Makro Uses Fastrak Interactive Solutions To Boost Sales
The UK Warehouse Club Chain, Makro, recently used shelf-edge displayers throughout a 20’ inline set for 19 weeks.
The 5.4" LCDs showed a brief educational video about new UK restaurant regulations and specifically how the product would help them comply; the 2.5" screens were used to flash promotional messaging and prices. In addition to the screen technology, to attract shoppers to the display from a distance, shelf-edge Illuminators were used with a 2.5" illuminated ticketstrip for added branding.
The interactive shelf-edge dsiplayers and Illuminators were provided by Fastrak Retail, (www.fastrakretail.com) a Charlotte, NC-based manufacturer of interactive display solutions.
Provo Craft Displays Information Center
Provo Craft. a Spanish Fork, UT-based crafts firm is using this permanent metal display, which features an on-demand video to educate the consumer on the product attributes and advantages of three products.
Battery-operated, the display unit has brackets that easily installs to existing retail fixtures and requires no electrical source. The video operates with a programmable chip that can be exchanged to easily update the promotion.
Consumers simply press a button to view the desired video.
The front panel graphics can be replaced or changed out with a new label.
This Information Center display was created for Provo Craft by Kendal King Group, a Kansas City, KS-based point-of-purchase display firm.
Virgin Megastores Expand Digital Marketing Effort
Virgin Megastore’s West Coast flagship location in Hollywood has expanded its digital marketing technology pilot.
A giant s-curved film strip hangs overhead horizontally and consists of three screens, each rotating movie content on its own schedule. The curved screens display individual trailers of the latest movie releases. For major movie premieres, the system will also support a “media blast” where all three screens can simultaneously display the same content.
“We were looking for a creative way to support our media partners in promoting their top DVD releases,” said Dee McLaughlin, V.P., Marketing, Virgin Entertainment Group.
The digital marketing film strip solution was provided by Epson America, headquartered in Long Beach, CA.
Golf Shop Uses Latest Technology To Ensure Golfers Get Clubs That Fit
Golf Etc. in Charlotte, NC is using TrackMan to measure various aspects of each player's swing and ensure the best possible club fitting.
TrackMan uses Doppler radar technology to provide precise data on the angle, path and speed of a players swing. The results are displayed in a three-dimensional computer simulation that can be viewed from multiple angles. PGA players use the tool to improve their technique.
The device even features game-improvement capabilities that will help golfers hone their skills, taking golf to a whole new level.
Golfsmith's New Raleigh Store Raises The Bar On Activity Based Retail
Golfsmith is unveiling the largest addition to its 74-store chain: a 60,000-sq. ft playground for Raleigh, NC-area golfers and tennis enthusiasts. The store features an interactive 9-bay, indoor driving range complete with state-of-the-art launch monitors as well as an indoor tennis court and dedicated racquet demo areas. The new store also includes a large putting green and Golfsmith’s first-ever dedicated chipping and pitching area with a real sand bunker.
“Our new store raises the bar on activity-based retail and gives our guests an entertaining and educational experience,” said Jim Thompson, CEO of Golfsmith. “We are confident that golfers and tennis players will continue to appreciate the difference in Golfsmith's guest services, specialty retail offerings and activity-based stores that allow our guests the ability to try out the latest golf and tennis gear in a comfortable and fun environment.”
Showcraft
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