Equipped with four permanent computers, the Clinique Cyber Cafe is located in the cosmetic department on the main floor. Two computers have live connections to the Internet and two run Cyberface; Clinique’s interactive beauty software. Specially trained Clinique consultants are available to guide users through the process at all Clinique Cyber Cafes. In addition, each Cyber Cafe offers a complete line of Clinique products.
While at a Clinique Cyber Cafe, a consumer can also experience an interactive cyber consultation using Clinique’s Cyberface software. This computer-based CD-ROM consultation allows a consumer to view a full product menu, complete with colour swatches, and can print out a Personal Shopping List that itemizes her selections. It gives users tips and also demonstrates techniques of application. A woman can even create her own "Cyberface," personalizing the image to her eye, lip and face shape.
While visiting a Clinique Cyber Cafe, a woman is able to pick up Clinique’s Women’s Guide to the Internet - a 12-page starter kit designed to educate women about this new medium. The starter kit includes diskettes to establish an account with an internet provider offering three free days of internet use along with browser software to surf the net.
Users can visit Clinique’s web site at www.clinique.com, which offers customized product suggestions and tips.
Sticker Stations are APBI’s interactive photo sticker machines that produce multiple image, peel-off photo stickers integrating a user’s image with a variety of full-color backgrounds. The APBI kiosks are already in such diverse locations as Club Disney, Bloomingdales, Warner Brothers Studio Stores and Nordstroms.
To use the Sticker Station, users insert their money into the machine to view themselves in front of various backgrounds, ranging from the White House, the Statue of Liberty, a dinosaur or jungle scene to cartoon characters from Warner Brothers.
"Personalized stickers are a natural collectible for all age groups," said Samuel Attenberg, President and CEO of APBI, who predicts the collectibles will be a popular craze for years to come.
The Sears Gift Registry features four key categories: Bridal, Baby, Craftsman (tools and lawn & garden equipment) and Any Occasion. Entries in all registry categories remain active for one year after the last purchase and can be tapped for housewarmings, holidays, birthdays, and any other occasion.
"The one thing our target customer needs more of is time," said Jean Haley, Director, Customer Relationship Marketing for Sears. "The gift registry was developed to enable customers to consolidate and simplify gift needs."
Registrants simply point hand-held scanners at the bar codes on the items they want, and the items automatically are added to their lists. Gift purchasers access registries through computer kiosks with touch-sensitive screens. The kiosks, where registries can be accessed in English or Spanish, allow users to display and print comprehensive lists and gift ideas.