DigitalTech Displays, Monterey, CA, has introduced the “POPBox,” a video player for displaying digital video movie clips (MPEG1 or MPEG2) still images and MP3 audio at the point-of-purchase. The POPbox is just 1.6” (H) x 6.8” (D) x 6.3” (W) for easy concealment in p.o.p. displays. It can be connected to any TV, CRT, LCD or Plasma display. It is easily programmed without any application software. Video clips and images are simply copied on to standard Compact Flash or Smart Media memory cards. “With no moving parts and a low cost, the POPBox is an excellent alternative to computer, DVD or VHS driven point-of-purchase systems,” said Shay Adams, Director, Digital Media Products. For more information, contact DigitalTech Displays, (Tel) 866-523-5353 (Fax) 831-392-1754, (Web) www.dtdisplays.com.
Wincor Nixdorf Inc., has introduced two new kiosks, the Orbiter kiosk and the CERTO kiosk. The small footprint CERTO kiosk, designed for indoor use, is powered by the Company’s industry-standard BEETLE platform and is available in freestanding, desktop or wall-mounted configurations. The CERTO kiosk includes a 15" LCD TFT touch screen and includes a document printer and sound system. The Orbiter kiosk, which has a rounded, futuristic look and stainless steel housing is intended for indoor or outdoor use and can handle additional functions including printing movie tickets, coupons and car rental documents. For more information, contact Wincor Nixdorf at (Web Site) www.wincor-nixdorf.com/usa.
Banking Meets Basketball at New Orleans Arena
Hibernia National Bank, New Orleans, saw the opportunity to reinforce its leadership role in the community through sponsorship of the city’s new NBA team, The Hornets. The partnership included the branding of a quadrant of the Hornets’ New Orleans Arena.
A three-story cityscape features a basketball player, midair, in front of the bank’s well recognized downtown headquarters. The second level boasts a model of the Hibernia tower atop a display of historic photos of New Orleans-area high school basketball players. The third level includes an interactive display where kids can get a photo of themselves dunking a basketball.
Keating Magee, New Orleans, developed the program for Hibernia.
Pro-Tech Introduces DuraView Roller Kiosk
Pro-Tech Inc., has introduced The DuraView Roller, a versatile outdoor kiosk system that can be easily rolled to different locations.
The unit is available with a 15.1" or 18" Industrial Flat Panel Display. It features all aluminum construction, an industrial powder coat finish in a choice of colors. There is an Industrial “ProTouch” Touchscreen, a magnetic card reader and a large capacity thermal printer.
For more information, contact Pro-Tech, Inc., 3600A Swiftwater Park Dr., Suwanee, Ga. 30024; (Tel) 770-271-0048; (Web) www.protechkiosk.com.
New CVS In Las Vegas Features Super Screens
Sharp Marketing & Associates Ltd., has been awarded the exclusive right to market the commercial advertising on the four “Super Screens” located on the site of CVS/pharmacy’s new store on the Las Vegas ‘Strip.’
These four screens will impact on upwards of 1 million pedestrians and over 3 million vehicle passes per month. The screens will run 24 hours a day, seven days a week and feature both content and branded advertising promoting places of interest in Nevada and retail vendors.
Ray Shapira, Sharp’s V.P., Operations, said, “This is an exceptional opportunity to reach a huge cross section of consumers who demonstrate a free spending spirit.”
For more information, contact Sharp Marketing., 5481 Dundas St. W., Toronto, ON M9B 1B5 Canada; (Tel) 866-742-7758 (Web) www.SharpMarketingUSA.com.
DVW Launches Dynamic Ad Media
Digital Visual Werks Inc., Palm Springs, CA, has announced a new program enabling marketers to reach consumers via oscillating billboards on top of automobiles. Using Designjet printers from Hewlett Packard and remote queuing wireless technology, DVW allows billboards to change in seconds according to demographics, time and location.
Ignacio Fonts, V.P., HP Inkjet Commercial Division, said, “DVW's programmable dynamic displays are bringing to the printed media the type of targeting that broadcasters have been employing for years. The ads are brilliant and durable since they use HP Colorlucent Backlit UV Media and ink.
The displays hold up to 24 ads and change via a scrolling mechanism that is queued on demand by wireless technology.
For more information contact Digital Visual Werks at (Tel) 760-779-4898, (Web) www.digitalvisualwerks.com.
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