Pepsi Runs “Drink, Win, Play” iPod Promotion
The Pepsi-iPod Drink, Win, Play promotion offered consumers the chance to look under the cap of specially-marked Pepsi products for the chance to win 1 of 10,000 iPod minis or Pepsi product.
Promotional materials included a counter display, cooler topper, cooler decals, a wobbler/dangler, entry pads and stickers.
The promotional elements were printed on many different substrates, kitted, packed and distributed by Proprint Services, Inc., based in Toronto, Ontario, Canada.
WinesandRecipes.Com Kiosk Boosts Sales
WineMiner, LLC has introduced the WinesandRecipes.Com kiosk, an addition to its internet service that enhances consumers' wine-buying experience with recommendations for complementary cheeses and recipes.
The customizable configuration of this merchandising tool results in a rich environment for the cross-selling of wines, cheeses and food items. The kiosk also provides targeted promotional opportunities at the point of selection.
The kiosk is targeted to the retailer's inventory. For the retailer, this service increases the opportunity for repeat business and loyalty while increasing the average transaction amount per sale.
“The kiosk expands the unique shopping experience by allowing our clients to research potential wines during the selection process,” said Bob Leavey, one of the owners of d'Vine Wine Bar and Shop where the kiosk has been in pilot. “They can then find recipes and cheeses to match the wines.”
Digital Signs Increase Sales At Hipwear
Hipwear, an upscale retail store in San Jose, CA, is using high impact video messaging targeting potential customers walking by store windows and browsing in the store.
With the advent of inexpensive video monitors such as flat panel LCD screens and plasma displays, retailers such as Hipwear have the opportunity to use high impact TV style advertising to turn store browsers into paying customers.
“Imagine the ability to lower the price of an item at the drop of a hat and advertise it immediately, or run ads inside a store that target a demographic based on the time of day or day of the week,” said Jay McCarthy, Founder and President of the 3rd Bird Media Group, the digital signage company based in Northern CA, which produced the system for Hipwear.
LED Display Panel Provides New Look For Finish Line
Finish Line is using Barco’s outdoor LED video screen to promote its line of shoes and sports attire. The 9- x 3-foot LED display is designed to attract attention and increase store traffic.
“When Finish Line wanted to create its new store in Brooklyn, NY, it was faced with the challenge of how to stand out on a retail-busy street,” said Danny Barnycz, President of the Barnycz Group, Manager of the Finish Line project.
The Barco DLITE 7-millimeter LED display was chosen. Twelve Barco outdoor LED tiles were created to custom-fit directly above the entrance doors of the Brooklyn Finish Line store. Each 7mm tile measures 17.6 square inches, creating more than 25 square feet of total surface display area. The LED video board allows Finish Line to display colorful advertising images even in the most extreme outdoor conditions.
Lexar Partners With MGM For ‘Be Cool’ Sweepstakes
Lexar Media, a leader in digital media and accessories, has conducted a national sweepstakes promotion tied to MGM Pictures’ “Be Cool,” the sequel to “Get Shorty,” starring John Travolta and Uma Thurman. As part of the promotion, the Be Cool movie trailer was loaded on select Lexar JumpDrive USB flash drive products.
“Be Cool With Lexar” is a two-tiered promotion that spotlighted Lexar’s JumpDrive USB flash drives, memory card products and digital music players while allowing both consumers and retailers to participate in a sweepstakes.
The Grand Prize winner received a free trip with a guest to attend the “Be Cool” movie premiere. The First Prize winner received a private screening party with 25 friends.
Lexar highlighted the promotion on packaging and special point-of-purchase materials including counter and floor-standing tower displays.
iStep F.I.T. Digital Foot Scanner Introduced
Apex Foot Health Industries has introduced the iStep F.I.T., a new digital foot scanner, which measures foot length, width, arch type and pressure points and helps retailers identify ideal footwear for their customers.
The iStep F.I.T. uses patented Footwear Integration Technology to accurately measure and analyze the foot and then recommends the best shoes and inserts available in the store for a customer.
Retailers can customize the iStep F.I.T. for their inventory in minutes. Customers can print a copy of their individualized test or have it e-mailed through iStep’s “one click” mail feature.
“Never before have retailers had access to such a powerful tool to draw people into their store, increase customer satisfaction and generate additional sales,” said Larry Schwartz, President of Apex.
Dry Cleaning Kiosks Placed In Supermarkets
eAnytime Kiosks has entered into a partnership with Crystal Resort Cleaners to place its large capacity 78"W x 33"D x 80"H 24/7 computerized self-service Cleaning Service Stations (CSS) in King Sooper Supermarket stores, replacing staffed facilities.
In addition to dry cleaning convenience, supermarket customers enjoy competitive pricing and receive a discount when a supermarket “loyalty” card is scanned.
eAnytime dry cleaning kiosks, which parallel ATM and U-SCAN stations, feature LCD touchscreens, Intel Pentium IV computers and wireless communications for processing credit/debit cards.
eAnytime Kiosks also fields 24/7 computerized Photo Stations, Prescription Stations, Money Order Stations, DVD Rental Stations, Food Stations and Floral Stations.
Expedia Launches Expedia!fun Kiosks
Expedia, Inc. is launching its new Expedia!fun brand via 36 newly branded kiosks in Hawaii, which provide travelers with a physical location for booking vacation activities, tours and attractions during their trip. The brand launch is an evolution of Expedia’s commitment to helping travelers with every part of their trip, whether in the planning or purchase process or while consumers are at their destination.
“Expedia is bringing its expertise in travel to help customers plan and have great vacations, and that includes what you do when you get there,” said Jamie McDonald, V.P., Destination Services, Expedia. “Expedia!fun extends our brand beyond the Internet and provides travelers with an easy and trusted way to book travel services.”
Participating hotels have the opportunity to reward guests with certificates that can be redeemed at the Expedia!fun desks.
Tweeter Opens Las Vegas Prototype
Tweeter Home Entertainment Group has opened its new Tweeter Entertainment Architects prototype store in Summerlin, NV. “The Las Vegas store offers discerning home and mobile entertainment buyers a new way to shop and provides a new array of solutions and services from industry partners like HP and Microsoft that share our vision for the future,” said Jeffrey Stone, Tweeter’s CEO.
The store features HP's Digital Entertainment Center, and will provide a living demonstration of this technology in a digital home setting. The HP Media Center PCs will connect the rooms of Tweeter’s home-like showroom consisting of a living room, kitchen, bedroom, sports bar, office and even an outdoor setting.
Zosk Systems produces small format kiosks and LCD displays for the retail industry and multiple location businesses. Products include counter top kiosks and LCD’s with interactive touch screens, available in stand and wall mount units. The kiosks are lightweight, portable and fully interactive with Web and Wi-Fi. By integrating unique hardware systems and software, Zosk Systems can help brick-and-mortar establishments deliver timely marketing with EZ-email, E-coupons, EZ-card and EZ-contests. Printers and card readers are also available. For more information about this line of countertop, stand and wall mounted interactive kiosks, contact Zosk Systems, 18251 McDurmott, Ste. A, Irvine, CA 92614; (Tel) 949-752-0241, (Fax) 949-752-5060, (Web Site) www.zosk.com.
Fairfield Displays has launched an entry level LCD Digital Display System. The new 15" LCD Screen is only 2.1" (53mm) in depth and can be ‘floated in mid-air’ by simply clipping onto standard Fairfield rods (3mm, 6mm or 10mm) or cables (1.5mm and 3mm), which also invisibly holds the power supply creating a clean stylish appearance. Users can quickly create their own presentations on their PC or Mac. The new screen can be mixed with traditional shelving or the new A3 single or double-sided Fairfield Cold Cathode Light Boxes, which use standard paper or ink jet back lit graphics to build a high impact ever changing display system. For more information, contact Fairfield Displays, 1707 Bethlehem Pike, Hatfield, PA 19440; (Tel) 800-496-2181, (Web Site) www.fairfielddisplays.com.
Action Digital, Inc., manufacturer of the Video Chameleon, a stand-alone interactive video player, has introduced a new line of integrated display products. The Video Chameleon View display line features two new LCD touch screen models in various sizes and configurations. The displays are similar in size and shape to a desktop LCD PC monitor, however, all have an interactive Video Chameleon video player inside. They are available in a variety of screen sizes including 10", 12", 15" and 17" units. All displays can be networked via Ethernet or wireless connectivity. The Video Chameleon View Displays are available in two distinct configurations. The Counter Top Displays require no custom enclosure. The Drop-In Displays are designed to easily drop into an opening in a display such as end-caps or kiosks. For more information, visit www.videochameleon.com.
Zosk Systems offers a catalog describing its small format kiosks. The counter- free-standing and wall mounted units may be used to print coupons for contests, discounts and rebates. They are lightweight, portable and offer web access. For a copy, visit www.zosk.com.
Through-Glass Digital Screen Attracts Buyers
Silver Beacon Media, Davenport, IA, recently placed a through-glass digital merchandising installation at Betts Auto Campus, Des Moines, IA’s dealership for Cadillac, Hummer, Jaguar, Lexus and Volvo.
The unit enables Betts Auto to project commercial messages and community service announcements to thousands of drivers daily. Betts installed the through-glass projection screen because it helps draw attention to Betts instead of other car dealerships nearby, said Lori Mooney, Betts Sales Coordinator.
Buffalo Technology Deploys ‘Smart Signs’ In Fry’s Electronics
Buffalo Technology, a provider of wireless network equipment, has deployed MediaTile’s Cellular Digital Signage solution in Fry’s Electronics stores. Buffalo Technology will deploy MediaTile “smart signs” in all their end-cap locations in Fry’s Electronics stores across the nation.
The “smart signs” from MediaTile Co., Scotts, Valley, CA, integrate three fundamental components: a flat-panel LCD or plasma display; on-board intelligence and data storage to schedule and play content; and integrated cellular-data-networking services.
“We chose the MediaTile solution because it provides us with a tremendous competitive advantage,” said Morikazu Sano, V.P., Marketing, Buffalo Technology. “We now have a virtual ‘digital salesman’ right at the shelf, telling consumers about our products. And, if we need to change or update our message, we can do so at will.”
Buffalo Technology Deploys ‘Smart Signs’ In Fry’s Electronics
Buffalo Technology, a provider of wireless network equipment, has deployed MediaTile’s Cellular Digital Signage solution in Fry’s Electronics stores. Buffalo Technology will deploy MediaTile “smart signs” in all their end-cap locations in Fry’s Electronics stores across the nation.
The “smart signs” from MediaTile Co., Scotts, Valley, CA, integrate three fundamental components: a flat-panel LCD or plasma display; on-board intelligence and data storage to schedule and play content; and integrated cellular-data-networking services.
“We chose the MediaTile solution because it provides us with a tremendous competitive advantage,” said Morikazu Sano, V.P., Marketing, Buffalo Technology. “We now have a virtual ‘digital salesman’ right at the shelf, telling consumers about our products. And, if we need to change or update our message, we can do so at will.”
Digital Menu Boards Drive Sales
Pepsi has partnered with Kodak and Scala to provide theatre owners with digital menu boards. Featuring 40”x16”x9” wide screen LCD displays, these hi-tech menu boards are automatically refreshed over the Internet or via satellite. The system also has the ability to adapt the menu automatically at different times of the day, and feature different menu items or pricing based on demographics of the customers that day, that week, or that hour.
Local branding of the new digital menu boards is an option as well as local control over the pricing.
For more information, contact Scala, Inc., 350 Eagleview Blvd., Exton, PA 19341; (Tel) 610-363-3350; (Web Site) www.scala.com.
Webpavement Powers Barco LED Billboard In Times Square
Clear Channel Spectacolor is using Webpavement digital signage solutions to power a new Barco LED electronic billboard spectacular. The large-format electronic billboard spectacular is the highest resolution LED billboard in Manhattan’s Times Square.
The billboard’s primary sponsor is General Motors. Lowe Worldwide, GMC’s ad agency, will produce the multimedia creative for the electronic billboard.
Mike McGraw of Clear Channel Spectacolor, said, “We chose Webpavement because the system is web-based, offers proof-of-play reporting and requires no technical script writing to schedule multimedia to electronic billboards.”
Proprint Services Inc., Toronto, Canada, will be showing this Pepsi-iPod Drink Win Play promotion which was created and manufactured on many different substrates. The counter piece and cooler topper were litho printed on l00# coated stock which was then mounted to chipboard and then die cut. The 3 versions of cooler decals were litho printed on repositional cling vinyl and then trimmed or die cut. The wobbler/dangler was litho printed on hop syn, die cut with tape applied. The stickers were flexo printed and rewound onto rolls. All elements were kitted and packed in shipping containers and distributed across the country. To learn more about this promotion, contact Marc Salsky at Global Shop, Booth 6228; or call 888-776-7768 X246.
Tadashi mPulse! EDDS (Electronic Digital Display System)
Tadashi, a leading designer in the women's apparel arena, is featuring this system in the new Tadashi Boutique in Las Vegas at the Caesars Palace Forum Shops. The System shows a video of Tadashi's Spring line of fashions to customers to WOW them as they walk into the store. The store is a great success. The Taashi mPulse! EDDS was created by IPG Imaging Professionals/Expotrans, 26845 Vista Terrace, Lake Forest, CA 92630.
Back to Top
To See previous issues of Creative Interactive Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
