MGR Industries offers the Anti-Vandal Kit, which converts the Tufstik panel mount cursor mover into a unit capable of withstanding public environment use in kiosks and other applications. The Anti-Vandal Kit reduces costly repairs by limiting damage caused by vandals and spilled liquids, while providing excellent tactile feel and movement. MGR Industries also provides a full range of input products such as keyboards, encrypted keypads, and joysticks for public areas. For more information about this Anti-Vandal Kit, contact MGR Industries, 3013 E Mulberry Street, Fort Collins, CO 80526; (Tel) 1-888-228-1214, 970-221-2201, (Fax) 970-484-4078, (Web site) www.mgrind.com.
LCD Touchscreens Showcase Estee Lauder Products
Macy’s flagship store on 34th street in New York City, is using four LCD screens powered by Scala’s InfoChannel software to showcase Estee Lauder products and in-store makeovers as well as drive traffic into the store.
The LCD screens served to broadcast in-store makeovers to the 4,000 passersby each hour and allowed them to interact with the make-up artist. When a makeup session is not in progress, Estee Lauder plays promotional videos on all four monitors.
When designing for the window display, the design team of Telecine Multimedia of Montreal, Canada, used the Scala software to make the Estee Lauder makeover just as fascinating to watch as a great sidewalk portrait artist at work. The designers created a photographic record of before, after and various stages during the session.
The make-up artist controls the system using simple commands on a 15" touch-screen monitor. The make-up artist has the option of framing each picture, grabbing still photos and sending them to one of the four displays or even showing the entire session live on all four screens to the fascination of onlookers.
BMW Launches Virtual Sales Center
BMW of North America is unveiling the BMW Virtual Sales Center (VSC), a cutting-edge interactive station that allows customers to design their potential vehicles and gives them a hands-on experience of the new 7Series iDrive, one knob that controls everything in the car, from CD player to climate control. As an integral part of the program, every BMW dealer is linked to a broadband Internet connection, allowing BMW to do high-quality video updates in a few hours.
The sleek, streamlined station will be installed in 350 showrooms across the U.S. later this year. More than a simple sales tool, the VSC unit delivers “a full, BMW branding experience,” according to Holly Babich, BMW’s Consumer Events Manager. “The VSC provides DVD-quality sight, sound and motion including lush driving footage of every series and model,” said Babich. “And it all happens with a few feet of the sight and aroma of the actual vehicles.”
In creating the stations, BMW put a high priority on communicating the richness of the BMW brand. The sleek design of the VS features a polished beveled glass tabletop along with two high stools that invite consumers to explore the unit.
When the two powder coated metal doors open, the unit reveals the multimedia touch screen and changeable graphic panels. When closed, the unit’s aluminum and chrome plated steel body reflects the design elements of the BMW Center showroom.
BMW of North America teamed with Frank Mayer & Associates, Inc., Grafton, WI, to design and build the Virtual Sales Center.
Telus Mobility Opens Flagship Store
Canadian wireless provider Telus Mobility has partnered with Toronto-based design firm burdifilek on the redesign of the Telus Mobility flagship retail outlet in Montreal. “We are eager to continuously enhance recognition of Telus Mobility’s unique future friendly approach to wireless,” said Wade Oosterman, Telus Mobility’s Exec. V.P., Sales & Marketing.
The revamped Montreal store features clean and contemporary finishes, custom fixturing and a simplistically sensible floor plan. Spacious and easy to shop bays display wireless telephones and accessories around the store perimeter. A centrally placed internet kiosk encourages clients to interact with the Telus mobility wireless phones. At the back of the sales floor is an 11" x 15' glass wall featuring an oversized translucent image of a trademark dahlia bloom.
Lipman USA, has introduced the Nurit ATM and Nurit Scrip self service delivery solutions. The Nurit Scrip multipurpose e-Scrip solution provides consumers with purchasing power and convenience, without the need to handle cash. The Nurit Scrip solution can also be deployed as a self-service checkout terminal. The terminals are designed with a small footprint. The new Nurit 6000 is a series of indoor ATMs and interactive multipurpose eScrip devices designed principally for dispensing money and providing non-cash type items or information. All products are complemented by a large crystal-clear graphical display ideal for advertising purposes, ergonomically-designed keyboard, fast modem, heavy-duty thermal printer and advertising signboard. For more information, contact Lipman USA, Inc., 50 Gordon Drive, Syosset, NY 11791; (Tel) 516-484-9898, (Fax) 516-484-9057, (Web) www.lipmanusa.com.
MindComet Corp., an Orlando, FL-based interactive marketing firm,recently created a custom interactive kiosk for Bombardier Recreational Products, manufacturers of Sea-Doo personal watercraft. The kiosk, dubbed the Sea-Doo Guru, allows Bombardier to promote boating safety and key technologies found on Sea-Doo. The kiosk was custom built around the hull of a Sea-Doo and placed on its transform to increase its visual prowess. The Sea-Doo Guru allows users to easily maneuver through five Personal Watercraft-focused interactive modules via touch screen hotspots. The modules are designed to promote boating safety and key technologies found on Sea-Doo.
Pixio Launches ShelfSeller
Pixio Corp. a systems innovator in distribution of digital point-of-purchase merchandising content, has launched its flagship Pixio.NET management service enabling users to publish tailored product promotional information to individual interactive displays positioned on store shelves across entire retail chains.
Pixio’s interactive ShelfSeller display was also launched as its first shelf-sized, wirelessly networked digital display that allows consumers to navigate through promotional campaign images distributed through Pixio.NET. By providing consumers with richer information about product options directly at the point of decision on store shelves, Pixio helps enrich the shopping experience and encourage on-the-spot buying decisions. For more information, visit Pixio’s Web site at www.pixiocorp.com.
Kiosk Helps Launch Toyota’s Youthful Scion Brand
Toyota Motor Sales, U.S.A., Inc. is introducing a kiosk experience to help launch its new brand for youth-oriented vehicles-Scion.
Fresh Machine, a next-generation consultancy joined forces with Toyota to develop the Scion brand, web site and screen experience for the kiosk displays. Fresh Machine and The Rebel Organization, worked together to establish the identity for Scion, including the design of the Scion logo and the badge that will be placed on the cars.
Shoppers Demerskin Kiosk. This display promotes a skin care line featuring a new technology, Video Microspore. The monitor shows a magnified view of the consumer’s skin for the salesperson to determine treatment. The unit is placed on the retailer floor and the monitor is dropped into the existing space provided. All products are on lighted shelves. The Microscope completes the analysis on site. Created by CDA Industries, 1055 Squires Beach Rd., Pickering, Ontario L1W 4A6 Canada. BRONZE AWARD.
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