Titleist Develops Interactive Counter Display
Titleist has introduced an interactive Golf Ball Analyzer display. The unit is a permanent, oak, 15- dozen sleeve counter display, fitted with an interactive selection device. The display features a set of six multiple choice questions relative to golf ball performance and golfer preference. The golfer is instructed to respond to each question interactively by pressing the numbers which pertain to their game. The answers are analyzed by a computer within the display and a light flashes on the recommended Titleist golf ball based upon the identified playing characteristics.
The Titleist Golf Ball Analyzer is indicative of our obligation to educate golfers; assist with golf ball selection; maximize their enjoyment of the game and ultimately, optimize their individual performance, said George Sine, Director of Marketing, Golf Balls, Worldwide.
The Titleist Golf Ball Analyzer is adaptable and may be upgraded to include new golf balls as they are launched.
Walt Disney Records Offering Retailers An Interactive Listening Station
This interactive Listening Station from Walt Disney Records, based in Burbank, CA, helps mass retailers increase baseline sales over 50% by allowing children and their parents to actually preview Walt Disney Record titles prior to purchase.
Prominent Disney character graphics attract families to the display.
The Listening Station audio preview system merchandises every segment of the children’s audio category including read-alongs, sing-alongs, soundtracks and song albums.
In addition to the Listening Station, Disney Records customizes a fun and informative retail environment with planogams and permanent fixtures, signage and POP.
McNeil Tests Interactive Tylenol Store Kiosk
McNeil Consumer Products, has launched the Interactive Tylenol Store and Health Information Center, which offers patient education and product recommendations.
The patient education segments consist of 3-D animation of anatomy which help consumers visualize the causes and effects of disease states within their body. A voice-over explains what the viewer is seeing and helps them understand the picture of their health. The product recommendations are given after shoppers respond to a video interview about their symptoms. Based on these answers the computer selects a pre-recorded video product recommendation for a Tylenol product and explains how it will help relieve the patient’s symptoms. Homeopathic and self care tips are also provided. The whole process takes just over a minute.
McNeil has combined powerful artificial intelligence algorithms, 3-D CAD-CAM and anatomical animation technologies to offer shoppers this highly tailored health care information.
Selecting an existing 32 bit microprocessor designed exclusively for video, McNeil has reduced the typical hardware cost of in-store electronic interactive displays by up to 95%. The entire hardware platform fits into the existing Tylenol Store display unit, saving retail floor space.
Driver’s Mart Superstores To Feature Consumer Credit Automation Kiosks
Driver’s Mart Worldwide Inc., a national chain of used car superstores, based in Grand Rapids, MI, has plans to build 100 Driver’s Mart locations over the next three years. A key element of the Driver’s Mart business strategy will be the implementation of high-tech, virtually paperless sales environments in which customers use kiosks to electronically check inventory, select cars, fill out credit applications, and get rapid responses from lenders through Credit Connection, developed by Credit Management Solutions, Inc.
The emphasis will be on enabling customers to go through the entire process themselves, if they so desire, with little or no interference or pressure from sales people.
"On-line processing through Credit Connection is designed to help customers take control of the transaction, and provide them with a more convenient and satisfying experience," said R. Steven Strader, Driver’s Mart CFO.
Virtual Swimwear Try-On System
The Interactive Style Select, a virtual try-on system for swimwear, has been launched at Macy’s Herald Square in NYC, as part of a partnership between Interactive Retail Technologies (IRT) and Apparel America Swim Fashions Robby Len, Roxanne and CoCo Reef brands. Through this technology, shoppers can "experience" specific styles before setting foot in a dressing room.
The system asks the consumer to input her own physical characteristics and measurements so it can identify an actual look-alike model.
The customer approaches a "cabana" (which sets the mood and ensures privacy), sits down in front of the computer, and begins to "interact." The first step is to enter one’s measurements and a description of one’s physical characteristics by touch screen, so that the system can determine a shopper’s look-alike. The customer will be shown a few look-alikes and she will be able to choose the one she prefers. The customer will proceed to scroll on-screen through the swimsuit inventory, previewing the complete collection of Robby Len, Roxanne, and CoCo Reef suits. She will select the suit she favors and the shopper’s "virtual twin" will be donning the swimsuit on screen.
Interactive Retail Technologies, Los Angeles, CA, specializes in computerized merchandising systems.
Technovision Offers Brochure On Interactive Services
Technovision offers a brochure, describing its services in creating interactive solutions for retail markets including kiosks, and digital video systems. For a copy of the brochure, contact Technovision, 5155 Spectrum Way, Mississauga ON 14W 5A1, Canada; (Tel) 905-625-3472. .
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