Creative Online

CREATIVE Interactive Merchandising

June/July 2001


Kodak Unveils Digital Camera Print Kiosk

Kodak has debuted the Kodak Digital Camera Print Kiosk, which produces photo quality prints from digital cameras. According to Kodak, the consumer receives a 4x6 print every 30 seconds. It's designed so that the consumer walks up with the memory card, plugs it in, and they can print the entire batch of photos with the card. It is designed for those who want quick pictures.

Kodak plans a limited trial of the units in traditional and non-traditional areas, such as resorts, national parks, and travel centers (perhaps even amusement parks), to test their popularity in places that aren’t traditional retail outlets.


Friskies Promotes Game With 3-D Audio Floor Ads

Friskies PetCare has launched the Say “Come 'N Get It” and Win Game, a sweepstakes offering a $25,000 grand prize. Consumers will be urged to “come and get” specially marked packages through innovative talking 3-D floor advertisements in food aisles of grocery stores.

Come 'N Get It dry dog food brand is the first ever to use a 3D FLOORad with an interactive audio message. The 3D IN-depth FLOORads are created through a patented process using specialized printing to create images that appear to rise out of the floor. The ads will invite shoppers to step on a particular spot to activate an audio message that says, “Come 'N Get It! Win $25,000 with Come 'N Get It.” Maureen Borland, V.P., Consumer Marketing Services, Friskies PetCare, said, “The audio/visual experience of the innovative floor advertisements are a great way to leverage the experience for consumers to get excited about the promotion.”


American Express Launches Blue For Music Smart-Chip Based Loyalty Program At Virgin

American Express has launched Blue for Music, expanding the functionality of Blue's smart chip at Virgin Megastores. Blue for Music provides Blue customers with 30% off on featured artists’ CDs at Virgin; Concert benefits at SFX Amphitheaters; and a Web site at americanexpress.com/bluemusic, where Cardmembers can enjoy music-related content including exclusive MP-3 downloads and artist features. “American Express is committed to ‘evolving’ Blue and adding new and innovative functionality to the Card and its smart chip,” said Kathy Marryat, V.P., Blue Product Management, American Express. The program will include significant American Express presence at all U.S. Virgin Megastores, including Blue-branded aisle displays, listening stations and Blue-branded bin cards.

The Blue for Music CD offer at Virgin, represents a step forward for American Express in the development of smart cards. Blue from American Express, Blue for Business for small business customers and Blue for Students, are traditional magnetic-striped credit cards equipped with a smart chip that stores a unique digital certificate for Cardmember identification. Point of sale terminals that incorporate smart card readers will be used to activate the CD offer for featured CDs.

Dollar Travel Center Kiosks Debut At Key Airport Locations

Dollar Rent A Car, Tulsa, OK, has introduced the “Dollar Travel Center,” an interactive kiosk providing helpful travel information for its customers at major airports. The kiosks are conveniently located at the Dollar pickup and return areas at each airport.

By using the kiosk, customers can make air, hotel and Dollar car rental reservations; obtain U.S. weather forecasts, driving directions and event information; access personal Web-based e-mail accounts, as well as receive free Internet access and view the top headline news of the day. “The Dollar Travel Center interactive kiosk will provide our customers with easy access to the online information they seek,” said Charlie Coniglio, Dollar V.P., e-Commerce.

Dollar partnered with the Official Kiosk Group, Inc. (OKG), based in Miami, FL, to create the Dollar Travel Center.


First ING DIRECT Café Opens

ING DIRECT has opened the ING DIRECT Café in New York City, where guests can enjoy a coffee or other beverage while considering the benefits of a high yield, no minimum, no fee Orange Saving Account; Orange CDs; or low-interest Orange Loans.

Computer terminals are available for customers to open an account online, check their account status or move funds via the ING DIRECT web site. Customers can surf the Internet for free, get information about bank products from the Café staff, and select from a wide range of ING DIRECT merchandise.

“We want people to experience banking that is as easy as having a cup of coffee,” said Arkadi Kuhlmann, ING DIRECT's CEO.


Compaq & Starbucks Coffee Join To Create Wireless Customer Experience

Compaq Computer and Starbucks Coffee Co., have announced a five-year strategic relationship in which Compaq was named Starbucks preferred information technology infrastructure provider for its retail stores. In the future, Starbucks customers will be able to enjoy their favorite coffee beverages while accessing broadband content and services through innovative Compaq wireless devices such as the hot-selling iPAQ Pocket PC.

“This agreement allows us to take advantage of Compaq’s expertise to achieve our goals of improved store operations and customer enhancements,” said Darren Huston, Sr. V.P. , New Ventures at Starbucks.


Princess Ships To Launch AOL Cafes

Princess Cruises plans to launch the first sea-going AOL Internet Cafes aboard Princess Cruises’ fleet of worldwide ships. The AOL Internet Cafes hosted by Princess are the first major shipboard initiative to come from an alliance between P&O Princess Cruises and America Online and also marks the first time that any cruise company has introduced branded Internet centers at sea.

The new cafes will offer state-of-the-art computer stations for surfing the Internet and accessing email. The Cafes will also offer full business capabilities including fax machines, printers and photocopy machines. Ray Oglethorpe, President, America Online. said, “These new sea-going Internet Cafes will provide members access to AOL’s easy-to-use online features, content and services.”


TeamLinux/explore has announced a complete new kiosk product line including six new units. TeamLinux/explore’s new line incorporates the most requested computer and networking technologies with rugged enclosures and advanced interactivity options. TeamLinux/explore's standard kiosks are designed for easy customization enhancing merchandising and brand identity. The new kiosk line incorporates multiple performance and peripheral options including touch screens, printers, magnetic card devices, modems, keyboard and pointing devices, videoconferencing capabilities, and wireless connectivity. For more information, contact TeamLinux Corp., 2750 Indian Ripple Rd., Dayton, OH 45440, (Tel) 937-427-5377, (Fax) 937-427-5383, (Web) www.team-linux.com.


AlivePromo, Inc., has introduced the AlivePromo display management system, which allows marketers to display customized full color digital promotions at nationwide retail locations and then control and manage the content via the Internet. Marketers can now create beautiful full color promotional signage and have it displayed within hours at any key location nationwide. “This system gives marketers incredible flexibility,” said Sam Rogers, CEO for AlivePromo. “In addition, brand marketers can partner with retailers to share air time on the signs.” For more information, contact AlivePromo, Inc., 15300 25th Avenue North, Minneapolis, MN 55447; (Tel) 763-392-3877, (Fax) 763-392-3899, (Web site) www.alivepromo.com.


Wincor Nixdorf, has introduced a new wall-mounted BEETLE Kiosk. The BEETLE Kiosk’s robust multimedia capabilities deliver dynamic, attention-getting sales promotions, present customer-specific offers, and provide up-to-the-minute status on loyalty programs. For more information, contact Wincor Nixdorf, 2400 Grand Ave. Parkway, Austin, TX 78728; (Tel) 512-252-5630, (Fax) 512-252-5699, (Web Site) www.wincor-nixdorf.com/usa.


Third Stream Media, Inc., has developed partnerships with Brown Innovations, Chicago, IL, (www.purestereo.com) and Pearlson Development Corp., Miami, FL, (www.treeosk.com) for use of their kiosk and sound technologies in development of TSM’s interactive Touch Stand kiosks. Pearslon is a solution provider for kiosk systems. Brown Innovations offers the Localizer sound dome. For more information, contact Third Stream Media, 2737 Larimer St., Denver, CO 80205; (Tel) 303-745-6312, (Fax) 303-298-8988.


Dr Pepper Runs On-Line Promo.

Dr Pepper and Mon-e.com, have launched the “Peel Off, Log On, Cash In,” promotion, offering instant-win online cash prizes. Consumers can get their peel-off game pieces on fountain cups in quick-service restaurants. Each game piece has a “mon-e code” which can be entered online for a chance to win a prize.

The promotion is supported extensive p.o.p.


Exhibit Enterprises, Inc. (EEI) has added another high tech element to the Daimler Chrysler Dodge exhibits it designed and built for major North American auto shows. EEI arranged for show attendees who wanted additional information about the latest Dodge products to get it right on their Palm Pilots and Pocket PCs. They could also download an electronic Dodge catalog with price information via a wireless interface technology and then “beam” this information to the Palm Pilots and Pocket PCs of their associates, friends and neighbors. EEI worked with Palmtop Publishing, of Seattle, WA, to design and produce a Dodge product catalog for handheld computers and made it available at several ‘beaming stations’ located at the shows’ information area, according to Patrick Fleming, Daimler Chrysler Account Director at EEI. This made Dodge’s information available in a new, user-friendly format and gave visitors one more reason for visiting the Dodge exhibit.


PEARLSON DEVELOPMENT CORPORATION
12030 S.W. Place
Miami, FL 33176
Tel. 305-598-3018
FAX 305-598-7161
E-Mail: kioskinfo@pearlson.com
Web Site www.treeosk.com

“The PDC-2300 Series™, PDC-2600 Series™, and PDC-2900 Series™ are a complete family of free-standing, interactive, multimedia kiosks. Our contemporary 24 to 36 inch diameter designs are available in 28 models. Low-profile, tower, and sit-down units are appropriate for trade shows, retail point-of-sale, multimedia uses in museums and libraries, and for many public access applications. Rectangular and “flat front” cylindrical designs are also available. An optional keyboard support is available when a touchscreen is not being used, and a “telephone” type handset speaker can be used for those applications that include a “private” audio program. All of our kiosk designs meet the new ADA Accessibility guidelines for wheelchairs.”


CATEGORY: Permanent Displays
DISPLAY PRODUCER: CDA Industries Inc.
1055 Squires Beach Road Pickering, Ontario L1W 4A6 Canada

The Bank One Kiosk was designed to explain the banks “Home Banking System” at all branch locations. The display is easy for the consumer to use without the assistance of bank personnel. It also draws the attention of bank users. A clear message and easy instructions allows the customers to interact with the touch screen.


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