Pennington Seed Places Merchandiser At Lowe’s
Pennington Seed Co., the world's largest packager of grass seeds and wild bird feeds, recently joined with Lowe’s to revitalize the category in all of its 700 stores.
Pennington enlisted Showtime Enterprises of Paulson, NJ, to create a new icon system and interactive display to serve as a “silent salesperson” to help consumers shop for the right seed for their needs. An icon system of suns, rain clouds, footprints, and stars was created to represent the various lawn conditions. An electronic seed selector was created, which was an interactive program for the consumer, incorporating these icons to help them select the right seed. While many consumers can’t discern between different grasses, they can answer questions about the weather and traffic at home.
Daimler Chrysler Features Showroom Kiosk
DaimlerChrysler is featuring this Showroom P.O.S. Kiosk otherwise known as a Vehicle Information Center (VIC), which provides information on all 28 Chrysler vehicles. Content includes product features and benefits, standard and optional features, specifications, color and seating. It is presented using Flash animations, real time text and graphical images. Kiosk applications include a tracking device to record user interface patterns. Another interface was the Special Events Kiosk or Multi-Purpose Kiosk (MPK), which contains the same user interface as the VIC showroom kiosk but serves as a stand-alone presentation, adding audio and video. Additional content includes a dealer locator and the ability to configure, price and equip a vehicle and print out selections.
Mosaic of Windsor, Ontario, worked with BBDO Detroit and Daimler Chrysler to develop the interfaces.
Convenience Store FREEosks Provide Internet Access
Kiosk Information Systems (KIS), Broomfield, CO, has contracted with Boston, MA-based FREEosk, Inc., to manufacture kiosks that provide convenience store customers with free e-mail and Internet access to web sites supplying travel and movie information.
FREEosk selected KIS KW-612 WebStop, which can be easily integrated into convenience stores. The configuration allows users to sit down at the kiosk to access the Internet or use the Web telephone. A video screen at the top of the unit advertises convenience store products. The KW-612 also features a cash acceptor and credit card reader.
“Internet services are becoming more prevalent,” said Jeffrey Wootan, Exec.V.P., FREEosk. “KIS has made it possible for FREEosk to develop a product that allows stores to meet their customers convenience expectations.”
Fullplay Media And FYE Stores To Deploy New In-Store Multimedia Stations
Fullplay Media Systems, a leading developer of multimedia merchandising systems, and Trans World Entertainment, the nations largest mall-based specialty music retailer, have announced plans to place 16,000 Listening and Viewing Stations throughout Trans World’s FYE stores.
The in store listening and viewing system provides access to all of the songs and videos from the store’s catalog. Using Windows Media technology to store and stream content, songs and videos can be previewed from any device at any time. Shoppers can scan any CD or DVD in the store to access a particular song or video.
“Our pilot program for the LVS system has demonstrated that we can improve the in-store customer experience and favorably affect purchases through a compelling sampling experience,” said Mark Hogan, Trans World, V.P., Marketing. “This initiative moves us closer towards our goal of building long-lasting relationships with our customers through an integrated online and in-store consumer experience and product offering.”
Eletech Electronics has introduced the QuikWave EM3018B digital sound system. Housed in a rugged metal case, EM3018B is a stand alone sound repeater capable of reproducing more than a hundred different stereo/monaural CD quality sounds stored on a tiny CompactFlash memory card. Directly compatible with industrial standard, uncompressed Windows.wav files, EM3018B offers superior sound quality. Sound playback can be activated by a number of devices such as push buttons or motion sensors. Typical applications for EM3018B include exhibits and displays. For more information, contact Eletech Electronics, 16019 Kaplan Ave., Industry, CA 91744; (Tel) 626-333-6394, (Fax) 626-333-6494, (E-mail) sales@eletech.com, (Web site) www.eletech.com.
Electronic Billboard Technology (EBT), a leader in digital display architecture, has introduced E-banner. This 4’ x 5’ thin display can be customized to fit any store interior and is mounted from the ceiling. This technology provides a unique way to promote retailer news and in-store items through full-motion, color video and sound that will drive consumers to action. For more information, contact Electronic Billboard Technology; 2417 Mahan Street, Dallas, TX 75201; (Tel) 214-303-0976, (Fax) 214-303-0969; (Web site) www.sidiamond.com.
AmeriChip has introduced DemoScan, a new point-of-purchase system with press and view technology. The customer friendly picture icon activated touch panel system is a total self-contained multi-media information and selling unit. DemoScan offers 74 minutes of programming and shows up to 48 live video trailers of the latest products and technology. For more information on DemoScan, contact AmeriChip, Inc., 19220 South Normandie Avenue, Torrance, CA 90502; (Tel) 310-965-0035, (Web site) www.americhip.com.
Horizon USA produces the DVC Max, which comes with 3 video sources including a VCR or DVD player, 2 19" high-quality monitors, 1 large screen high-quality monitor in the middle, A/B switch for additional sources and an attached remote control interface. DVC's can be used however and wherever necessary, either as permanent setups or traveling units. For more information, contact Horizon USA, 6909 Grand Blvd., Houston, TX 77054; (Tel) 713-747-6433, (Fax) 713-747-6565, (Web) www. horizonusa.net.
VisionScreen by Sellutions, a division of Econoco Corp., is a specially formulated acrylic sheet designed for rear projection display. Unlike other rear-projection screen materials, VisionScreen behaves like an ordinary acrylic sheet. It can be cut into any shape and bonded to a regular acrylic sheet, providing many creative possibilities for display and exhibit. It can be bent, routed, drilled, glued or cut without affecting the integrity of the content. For more information, contact Econoco Corp., 300 Karin Lane, Hicksville, NY 11801; (Tel) 800-645-7032, (Web) www.econoco.com.
P.O.S.T. Box Is . Talking. Box For P.O.S.
Gold
Media Group offers the . P.O.S.T. Box,. a talking box for P.O.S. or product display applications. The P.O.S.T. Box can be customized with graphics and sound effects, including jingles, music or celebrity voices.
For more information, contact Gold Media, 240 North Rock Rd., Wichita, KS 67206; (Tel) 800-747-8740, (Web) www.goldmediagroup.com.
PEARLSON DEVELOPMENT CORPORATION
12030 S.W. Place
Miami, FL 33176
Tel. 305-598-3018
FAX 305-598-7161
E-Mail: kioskinfo@pearlson.com
Web Site www.treeosk.com & www.pearlson.com
The PDC Treeosk™ Models TR-12 and TR-20 shown here are the newest additions to our complete family of free-standing, interactive, multimedia kiosks. They feature fifteen inch flat panel LCD displays. Our "classic" designs are available in twenty-eight models. Low-profile, tower, and sit-down units are appropriate for trade shows, retail point-of-sale, multimedia uses in museums and libraries, and for other self service applications. Optional "public access" keyboards and trackballs are available when a touchscreen is not being used. All of our kiosk designs meet the ADA wheelchair accessibility guidelines.
CATEGORY:Promotional Displays
DISPLAY PRODUCER: Clearr Corporation
6325 Sandburg Road, Minneapolis, MN 55427
The Tri-Ad®E is an economical polymerized-paper, 3-message display, the company's most economical prismatic unit. It features cardboard structure which may be printed upon (high-quantity projects only). Paper prisms are standard, plastic prisms with slip-in graphic capabilities are optional. Both battery and AC-power operation are available. Never before has a 3-message display been so affordable.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Harbor Industries Inc.
14130 172nd Street, Grand Haven, MI 49417
The Sears Satellite Promotional Endcap was created to reinforce Sears' commitment to providing its customers with the latest electronic technology. The unit not only draws attention of the customer to the product, it conveys promotional offers as well as educates the customer. The unit blends with the electronic department's existing décor yet draws the attention through the use of back lit graphics and its unusual design. The unit has increased satellite sales over 50%.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Rapid Displays
4300 W. 47th Street, Chicago, IL 60632-4476
The Philips DVD+RW Kiosk was developed to promote the new DVD+RW Recordable DVD player. It was designed to drive additional placement at major retailers and to deliver a clean, clear, concise message about DVD+RM recorder features and benefits. The unit promotes a positive brand image and has helped to increase sales of DVD+RM units. The unit was produced using a variety of materials and production processes to achieve the final look. All materials combined to provide a high tech look that coincides with the product it is supporting.
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