Verizon Wireless Displays Interactive PDA Wall
Verizon Wireless’ “Interactive PDA wall” was designed to display and demonstrate Verizon Wireless smart phones in an interactive environment that provides live product demonstration and video based simulated ownership experiences for each product.
The display utilizes MTI's FreedomT to provide loss-prevention and power for the live handsets, and Intuition LiftT, MTI’s pioneering SKU Activated digital signage solution. Shoppers can trigger different digital signage messages by lifting up different phones from the interactive display.
The Verizon Wireless Interactive PDA Wall was produced by MTI, an interactive merchandising and display firm headquartered in Hillsboro, OR.
Tic Tac Conducts Tic Tac Moments Video Contest
Ferrero, maker of Tic Tac breath mints, has kicked off the Tic Tac Moments Video Contest, which allows consumers to submit an original video clip which creatively re-enacts or creates a Tic Tac Moment to compete for a $10,000 grand prize.
“A Tic Tac Moment can be described as something that best conveys the feeling consumers get from enjoying Tic Tac mints,” said William Colvard, of Veux Marketing, which created and is implementing the promotion.
In addition to the $10,000 Grand Prize, other prizes include a $1,500 Best Buy gift card, a year's supply of movie passes, and a year’s supply of Tic Tac Mints. The contest will be promoted in-store with special corrugated displays.
New EyeSite Kiosk Offers Self-Service Vision Testing
SoloHealth, Atlanta, GA, has introduced its EyeSite self-service vision testing and patient referral kiosk that will be installed in high traffic retail environments.
EyeSite kiosks, free to consumers, are powered by sophisticated optical software and an interactive video interface. Through easy-to-use touch screens, users can accurately assess their distance and near vision. A printout indicates the results, provides eye health and product information, and refers the user to a participating eye care professional nearby.
SoloHealth will partner with leading vision care organizations and eye care professionals to refer these “screened” consumers to an eye care professional for a comprehensive eye examination.
West Marine Displays ‘Live’ VideoRay Underwater Robots
West Marine, a boating retailer, has installled two unique displays introducing exciting new underwater technology to the boating public. The VideoRay is an underwater robotic camera that allows people to see and explore underwater from the comfort of their cabin.
Randy Repass, Chairman of West Marine, said, “VideoRay’s underwater robots let boaters investigate and perform detailed inspections of the hull and running gear of your boat, and follow the anchor line to make certain your anchor’s securely set.”
Visitors to the West Marine stores can experience and control the VideoRay Explorer model in the new interactive displays.
PhotoChannel Launches PNI Gift Ordering Kiosk
PhotoChannel Networks has introduced its new PNI Connected Kiosk, an in-store to online print and gift ordering kiosk. The consumer can order prints and at the same time deposit their digital files into their online account. They may also access images in their online account for in-store printing and order gifts, calendars and photobooks that are not produced in-store.
Kyle Hall, CMO, PhotoChannel, said, “Considering the growth of the photo industry in gifting and other non-print items, we expect big things from this new kiosk.”
Sports Authority Offers Ski-Lift Ticketing Kiosks
Sports Authority is using IBM self-service kiosks to provide skiers and snowboarders a faster, easier way to purchase ski-lift tickets. The IBM AnyPlace Kiosks, running Livewire interactive software, installed in Colorado Sports Authority stores, reduce the amount of time ski-lift ticket-shoppers stand in line.
Previously, at resorts, customers would spend as much as 30 minutes waiting in lines. Using the self-service kiosks, shoppers at Sports Authority are now able to pay for and print tickets for up to 14 area resorts in less than a minute.
David Campisi, President, Sports Authority, said, “It has been a tremendously appealing program that our customers have quickly embraced.” Since installing the new kiosks, ticket sales have increased 500 percent over last year.
The self-service ski-lift shopping kiosks were developed by IBM in collaboration with Livewire International, Inc.
LeapFrog Offers Interactive Product Selector Display
The LeapFrog Product Selector Display is a new sales tool that attracts consumers by using dynamic interactive media and audio with an attract loop and a touch-screen interface to educate them on the variety of LeapFrog toy products available. At the touch of a button, consumers can locate the appropriate LeapFrog toy product for the intended child.
The display collects consumer data for the retailer and brand owner to enhance products and track which products generate the most interest. Content can be updated with new product introductions, seasonal product offerings and special offers from the brand owner or retailer.
The LeapFrog Product Selector display was installed in 600 mass merchants and toy retailers throughout the U.S.
The display was designed and engineered by DCI Marketing, a Milwaukee-WI-based point-of-purchase display firm.
Showcraft
POP Display Introduces Fisher-Price Smart Cycle
Fisher-Price’s Smart Cycle combines arcade-style learning games with a physical exercise component for active play.
This Power Endcap Display for Toys R Us is a fully functional, working model of the Smart Cycle toy. Children can pedal and play with this arcade-style toy in the store; parents appreciate the clear, informative details accompanying the display.
This display was created by Darko, Inc., a Twinsburg, OH-based p.o.p. display firm.
Gamer Doc Retail Video Game Store Delivers Interactive Customer Experience
Gamer Doc(TM)is a new retail video game store that delivers an interactive customer experience. Upon entering Gamer Doc, consumers may find themselves in a burned-out building, as if they are in a first-person shooter battle zone, or on board a futuristic “Borg Spaceship,” or in a carefree, cartoon-character atmosphere. Each design concept features special lighting, environmental, and sound effects to enhance the interactive experience.
Jim Belanger,President of Gamer Doc, said, “Gamer Doc will not be just a video game store, but an experience for people to get involved in.”
Westin Hotels Partners With Nintendo Wii For WestinWORKOUT Program
Nintendo and Westin Hotels & Resorts will allow guests to experience Wii™ s with a special version of the console ideally suited for use in the hotel environment. Westin Hotels is the first hotel company to partner with Nintendo for its Wii console and will feature this specially designed console as part of the brand's WestinWORKOUT program.
Using the innovative motion-sensitive Wii Remote™ controller, WestinWORKOUT users can get both body and brain moving with a variety of interactive games, including Wii Sports (featuring tennis, golf, baseball, bowling and boxing activities), Big Brain Academy™: Wii Degree and Wii Play™. The special Wii system includes features to simplify system management for the hotel property. A simple new game menu makes it easy to jump in and play without inserting game discs, and each property can manage what games are offered.
“Delivering an active entertainment experience is what Wii is all about,” said Cammie Dunaway, Nintendo’s Exec. V.P., Marketing.
KFRplayer introduces a new low-cost freestanding digital signage display. The second generation ECONOplayer utilizes enhanced materials and technologies to produce an ultra-slim, light-weight, and durable display. With an integrated LCD display, media player, and interchangeable printed graphics, the new KFRplayer ECONOplayer series is perfect for any environment needing freestanding digital signage. For more information, contact Keith-Fabry Reproduction, 7 East Cary Street, Richmond, VA 23219; (Tel) 888-649-7551, 804-649-7551, (Web Site) www.kfrplayer.com
Focus has introduced a new aerodynamic molded 7.0” LCD Media Player Display with a 4 GB memory card capacity. The display unit has voice activation and can be fitted with a motion sensor for voice and media control. The compact LCD display is designed for many applications, including counter displays, wall mounted displays, and it can also be attached to the retail shelf channel. Stock exterior colors are black, red, blue and white. The front face frame can be custom printed. The unit is designed to be cost effective for p.o.p. applications. For more information, contact Focus America Group, 10328 Highlands West Drive, Escondido, CA 92029; (Tel) 800-803-8808, (Web) www.focusdisplay.com.
Digital View launched a battery-powered VideoFlyer-SP. Designed for retail promotion applications where AC power is not readily available, the battery powered VideoFlyer-SP is an integrated 7 inch LCD display and media player with interactivity to engage customers at the point of purchase. The media player supports most common video and still image media formats while the integrated LCD display has an environmentally friendly low power and mercury free LED backlight. Digital View provides a full range of both enclosed monitor and open-frame chassis AC powered VideoFlyers with screen sizes from 7 inches through to 20 inches. All units are available with accessory options such as touch screens, motion sensors and speakers. For more information, contact Digital View, Inc., (Tel) (408) 782 7773; (Web Site) www.digitalview.com.
BMW Conducts 3-D Virtual Tour
BMW and its advertising agency GSD&M Idea City have launched a 3-D virtual vehicle tour to introduce the BMW X6. Going direct to target consumers with a hologram of the vehicle, the world’s first sports activity coupe will be featured in the lobbies of prominent buildings in New York City's financial district.
The 2008 BMW X6 will be projected as a 3D hologram, inside a 10’ square, BMW-branded enclosure. An interactive touch-screen will allow people to manipulate the vehicle hologram to view different angles.
Macy’s Launches e-Spot Automated Retail Shops
After a successful two-year pilot of personal electronic automated retail shops with ZoomSystems, Macy’s announced the rollout of this technology to more than half of its full-line department stores. The new e-Spot automated shops offer the latest consumer electronics with touchscreen technology that processes the transaction. The machines will offer widely demanded brands including Apple, Sony, Canon and MyVu.
“Personal electronics are a massive business in today’s texting, downloading, YouTubing world,” said Chris Mizer, SVP, Macy's Customer Operations. “As we continue to expand the Macy’s brand as the premiere shopping and lifestyle destination, it became obvious that our customer was looking to us for this caliber of electronic product.”
Providing instant gratification faster than online purchasing, e-Spot automated shops can complete a transaction in less than two minutes.
Category: In-Store Media
Display Producer: Focus America Group, Inc.
10328 Highlands West Dr., Escondido, CA 92029
This LCD Media Player is an aerodynamic 7.0" low voltage media player with 4GB memory card capacity. Changing out media content is easier with the use of a USB Flash Drive (Memory Stick). The unit can be fitted with a motion sensor and voice activation. The LCD Media Player can be used on the counter, wall mount, retail shelf channel or retrofit into a store display. The front face plate can be printed with customer's logo.
The "Tis The Season" display is a permanent interactive unit. The fixture was initially designed using standard materials and has since been redesigned using materials which utilize more biodegradable characteristics. The new panels are made from Skyblend. The vinyl woodgrain covering was replaced with paper. The PVC edgebanding was replaced with polypropylene edgebanding and the hardboard back was replaced with point stock with a wood grain finish. This display was created by Harbor Industries, South Industrial Park, Grand Haven, MI 49417.
Focus America Group Inc. offers the OpticLED. This display is a long lasting infrared, battery operated display. The OpticLED can also be operated from a PC using a USB chord. The graphic area is laser etched and printed on an interchangeable acrylic header. This display comes with a stock LED base, but can be used with other sub-straights such as vacuum formed trays and bases. This long lasting battery operated display is environmentally friendly. For more information contact Focus America Group, 10328 Highlands West Dr., Escondido, CA 92029.
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