BEHR Displays Help Consumers Coordinate Paint Colors
BEHR Paints, Santa Ana, CA, has launched a new interactive kiosk at Home Depot stores. The kiosk provides shoppers with guidance on colors that work together and also gives users assistance with matching colors to existing furniture or decorative accessories.
“We created the new BEHR system to provide consumers with revolutionary color inspiration tools that help them match and coordinate paint colors,” said Mary Rice, V.P., Marketing, BEHR Paints.
The kiosk allows consumers to browse a collection of inspirational palettes, color match and coordinate to an existing color, or find their favorite color using an electronic color wheel. Consumers can calculate how much paint they need and select the right sheen for their project. ColorSmart by BEHR provides consumers with project tips as well as a list of supplies needed to complete their project.
Users can preview their colors on-screen, see how they look in a sample room or on a home exterior, and than print them.
Evviva Launches In-Store Virtual Art Galleries
Evviva Virtual Art Galleries is deploying self service kiosks that provide a virtual art gallery in Home Depot’s Expo Design Center Stores. These virtual art galleries consist of two different kiosks: one with a 15-inch touch screen from which the shopper navigates to the product of interest. It connects to a second kiosk which drives a 52-inch plasma screen, presenting the item in full size.
The shopper can use the kiosk to select the style of artwork they would like to see based on colors, style, artist or subject matter. The shopper can make frame and matte selections and instantly see the new choices on the life-size image on the plasma screen. Shoppers can print a color sample of their framed artwork and take the sample home or to the order desk to purchase the artwork. The item is then produced, framed, and matted to the selected size and shipped to their home.
This kiosk program was created for Evviva by Apunix, a San Diego, CA-based kiosk firm.
GetAMovie Video Rental Machines Premiere
GETAMOVIE, Inc., Schaumburg, IL., is installing DVD rental machines at various Jewel-Osco locations.
GETAMOVIE rental machines are similar to ATMs, providing a fast, automated way to rent DVDs and video games. Each GETAMOVIE unit is built using robotic vending technology that allows movie and video game lovers to search and select their favorite games and movies by title, director, actor and category.
The machines have Internet connections, allowing consumers to browse machine inventories and reserve titles at www.getamovie.com before they trek to the store. It’s the first DVD rental location that allows consumers to ensure real-time movie and game availability in advance. The units can accept credit cards.
Mike DeLazzer, Chief Operating Officer of GETAMOVIE, said “GETAMOVIE saves time and fulfills the need for instant gratification.”
MusiKube Launches Music Discovery System
MusiKube, Inc., New York City, is launching a wireless Music Discovery System. MusiKube’s service allows music fans to browse any CD in a retail store, sample every track, read reviews and receive personalized recommendations for similar CD’s. Muze Inc., New York City, is providing the track samples for the system, through MuzeTunes, its streaming audio preview service. Muze music content provides detailed information for hundreds of thousands titles, including album information, discographies, review excerpts, album notes, cover art and more.
MusiKube’s Vista Service will help consumers with every aspect of music discovery including identification of music they come across, accessing related rich content, receiving personalized recommendations and fulfilling purchase demands with physical or digital music assets.
MusiKube’s system is currently used by Carbon Music in London and AltiTunes, a US music retailer.
GetAMovie Video Rental Machines Premiere
GETAMOVIE, Inc., Schaumburg, IL., is installing DVD rental machines at various Jewel-Osco locations.
GETAMOVIE rental machines are similar to ATMs, providing a fast, automated way to rent DVDs and video games. Each GETAMOVIE unit is built using robotic vending technology that allows movie and video game lovers to search and select their favorite games and movies by title, director, actor and category.
The machines have Internet connections, allowing consumers to browse machine inventories and reserve titles at www.getamovie.com before they trek to the store. It’s the first DVD rental location that allows consumers to ensure real-time movie and game availability in advance. The units can accept credit cards.
Mike DeLazzer, Chief Operating Officer of GETAMOVIE, said “GETAMOVIE saves time and fulfills the need for instant gratification.”
Best Buy NYC Store Features High-Tech Kiosks
Best Buy’s first store in Manhattan features numerous high-tech interactive kiosks providing information about the latest consumer electronics products, including cell phones, digital cameras and PDAs.
Chuck Lee, Senior Manager of Display Design for Best Buy, said the kiosks help the store quickly adapt to merchandise new electronics products and technologies. Lee said, “The kiosks support the Best Buy brand and appeal to a New York City urban customer.”
Blackstone Deploying Interactive Kiosks
Blackstone Inc., Miami, FL, is deploying the Blackstone Prepaid One Stop, an interactive kiosk, throughout the nation’s largest Hispanic discount retail chain, Navarro Discount Pharmacies.
According to Gabriel Navarro, Navarro’s V.P., Operations, “Category revenue has jumped 40%, and we no longer need to divert staff to help people pick out and activate cards.’
The Prepaid One Stop offers an entire category of prepaid products and services; prepaid cellular & long distance calling cards, gift certificates & gift cards, home phone service, loyalty programs, etc. The interactive kiosk eliminates the need for in-store staffing, inventory, shelf space. It also eliminates product theft.
The kiosk’s touch-screen display guides the customer through the entire process, including the selection of the best calling card with the maximum minutes.
Swatch Opens New Store Concept In Times Square
Swatch has unveiled its new retail design concept in New York City’s Times Square. The store is designed to deliver a memorable shopping experience to Swatch fans.
With bright colors, high polished materials, an interactive light system, giant clocks and a fantastic ‘conveyor belt’ that features both new and collectible
Swatch watches, the interior design is an eye-popping experience.
The concept, called “Jelly Fish,” is based on the spirit of transparency: light columns that change colors to produce translucent effects. The store’s polished, mirrored ceiling and sparkling floor give a feeling of grandeur.
This new store reports that it often attracts more than 5,000 shoppers in one day.
In 2003, more than 100 new
and renovated Swatch stores are planned with the new “Jelly Fish” concept. Worldwide locations will include Houston, TX, Orlando, FL, San Francisco, CA, and San Antonio, TX.
Quiksilver, Inc. Brings Boardriding Culture to Times Square
Quiksilver, Inc.has opened a flagship store in New York City’s Times Square. This latest Quiksilver Boardriders Club features 3,300 sq. ft. of retail space with a 20-foot “wave wall” of video screens showing high-impact surfing, skating and snowboarding images, conveying the passion and adventure of Quiksilver’s boardriding lifestyle. With a storefront that features illuminated signage and the 63-screen plasma video wall, plus a gaming kiosk to play video games, the store is uniquely designed to create an adventure. The Times Square store includes a comprehensive product mix of clothing and accessories from the Quiksilver Young Mens, Quiksilver Boys, Quiksilveredition, Roxy and Raisins lines.
“Times Square is a place where tourists and New York City locals alike flock to experience the latest trends and fashions from around the globe -- making it one of the world’s preeminent retail locations,” said Bob McKnight, CEO of Quiksilver, Inc.
The Times Square Boardriders Club embodies a combination of contemporary and vintage designs, while projecting a uniquely modern beach feel. Under a canopy of 60 suspended surfboards, the wave wall dramatizes original, high-end video effects and engulfs customers in the action, and thrill of boardriding.
DIGIT Professional offers the 6.8’’ OSPREY, a compact interactive kiosk system. The Osprey series is based on the Video Chameleon, a solid State Mpeg 1 and Mpeg 2 video player which has no moving parts. The Hi-bright 6.8 ’’ LCD screen comes standard with an audio amplifier, speaker, and motion sensor. The video quality doesn’t degrade over time. The display can be mounted anywhere with a universal Vesa mount stand. Custom colors are available. The unit is available with buttons, a touchpad or touchscreen for interactive applications. The Osprey 6.8" attracts attention without taking any floor, shelf, or product space. For more information about the Osprey 6.8”, contact DIGIT Professional Inc., Varsity Drive 3926, Ann Arbor, MI 48108; (Tel) 877-767-8862, (Fax) 734 677-3027; (Web Site) www.digitprofessional.com.
Digital View, Inc., offers the VideoFlyer, a self-contained digital video viewing monitor for video display with a touchscreen video option. The unit is comprised of a LCD panel with a built-in speaker. Video is stored and played back directly from a CompactFlash memory card. It is available in 6.4" 10", 12", 15" and 18" models. The CompactFlash storage allows media content to be easily updated. For more information, contact Digital View, 18440 Technology Drive, Morgan Hill, CA 95037; (Tel) 408-782-7773; (Fax) 408-782-7883; (Web) www.digitalview.com.
Optical Products Development Corp. develops 3D display systems for point-of-purchase, trade show and other display applications. The display systems offer realistic 3D moving images floating out in space and do not require viewers to wear special glasses. For more information, contact Optical Products Development Corp., 301 East Center Street, Elmira, NY 14901; (Tel) 607 737-0203, (Fax) 607 737-2634; (Web) www.opd3d.com.
Captive Audience offers Digital POP which was used as the "Star Salesperson" at Rockland Toyota. A l00" screen interspersing beauty shots with practical sales messages for service, branded merchandise or the latest financing deals was featured. Eye-grabbing content alternated between video provided by Toyota and full-motion, full-color messages were developed by Captive Audience. The screen is the dominant factor in the showroom. In the dealership's café a smaller unit played its own content while visually alerting customers when their car was ready. Other screens "sell" in select nooks throughout the building. For more information, contact Captive Audience, One Industrial Drive, Vernon, NJ .
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