ELO Media Brings DVMatic To Colleges
ELO Media LLC has launched DVMatic, an Automated DVD Rental Machine, on student campuses on the East Coast. DVMatic enables students to rent and purchase DVD movies and video games.
DVMatic holds over 700 DVD slots and 180 different titles in one machine. Its simple user interface and movie display panels make finding a movie simple and offers an instant rental or purchase with the swipe of a credit card.
Also located in supermarkets and restaurants, the DVMatic rental machines provide customers with the convenience of renting a movie while grabbing dinner or shopping for groceries.
Tickets.com Deploys Kiosks For Major League Teams
Tickets.com has deployed its advanced ProVenue Automated Kiosk system for the Boston Red Sox, Pittsburgh Pirates and the San Francisco Giants. The baseball stadium kiosks are the latest advancement for the integrated ticketing system, and will be located through Fenway Park, PNC Park, and SBC Park.
Said Mike Dee, Red Sox Chief Operating Officer, “The ticketing kiosks will improve traffic flow and create conveniences for all our fans. Our initial plan is to provide fans with the ability to print will call tickets from any of the ticketing kiosks located at Fenway Park.”
“The successful deployment of our automated ticketing kiosks underscores Tickets.com’s commitment to using advanced technology to develop and deploy the most convenient and scalable ticketing distribution platforms for the industry,” said Carl Thomas, Tickets.com EVP Marketing & Sales.
The ProVenue Automated Kiosks can also be configured to operate in one of four different modes: Ticket Pick-Up Day-of-Game only, Ticket Pick-Up only, Ticket Sales only and Ticket Sales and Pick-Up.
‘Talking Tent’ Promotes LoJack’s Early Warning System
LoJack wanted to promote its Early Warning System, which calls, e-mails, text messages or pages a person if their vehicle is moved without permission. Working with Connelly Partners, LoJack’s design firm, the concept of a “talking table tent” came to light.
“Our products are primarily sold through the auto dealer channel, and we wanted special POP to create some buzz around the product launch while demonstrating how the product works,” said Lynn Tripp, Product Manager for LoJack. “Car dealers often have tent cards on their sales desks, and in the past we have used the table tent format with success. To make a tent “talk” and demonstrate what the customer would hear if their vehicle was ever moved without permission seemed like a home run.”
The Pop-Up Tent with sound module was produced by Structural Graphics, headquartered in Essex, CT.
IntelliMat Tapped For Promotion In Sony Style Store
IntelliMat, a new multi-media digital display designed for the floor, is being used in a promotion at the Sony Style Store in New York City.
Introduced by The Egg Factory (TEF), located in Roanoke, VA, IntelliMat is a portable ½" thick display that combines the best of TV and computer technology. Placed on the floor, IntelliMat delivers multi-media, TV-quality advertisements and can be interactive with customers. More importantly, it delivers these messages to consumers in environments where wall space is limited or in front of products where consumers are in a position to buy.
As consumers visit the Sony Style Store, IntelliMat uses colorful video clips and sound for its promotions.
“IntelliMat has been a huge customer draw with its crisp images, color and sound in our store,” said Christine Belich, Sony Style Executive Creative Director.
America Online Partners With Wal-Mart For Broadband Rocks Concert Series
America Online is sponsoring the Broadband Rocks Concert Series at Wal-Mart stores across the country.
Customers in more than 2,600 Wal-Mart stores will have the chance to view a series of televised concerts featuring some of the biggest names in music on the Wal-Mart Television Network, operated by Premiere Retail Networks (PRN).
The regularly scheduled AOL Music broadcasts will be shown on select Friday nights throughout the year, reaching an estimated 105,000 Wal-Mart television screens around the nation. Past Live Broadband Rocks events have included performances by Avril Lavigne, Usher, Alicia Keys and Hilary Duff.
“We are excited to give our customers front row seats to experience some of today’s hottest music stars,” said Troy Steiner, Marketing Director for Wal-Mart stores. “This is one of many ways we utilize the Wal-Mart Television Network to deliver nonstop entertainment to our customers during their shopping trip.”
SiPix, developer and manufacturer of the first fully-scalable ElectronPc Paper compatible with all display types, announced its first customer, PIER, a joint venture between Pricer AB and Ishida Co., Ltd. that brings electronic displays into the electronic shelf label market. SiPix is providing Pier with readable, portable, durable and flexible Electronic Paper sign displays using its proprietary “Microcup”® structure. SiPix will provide the first direct drive display, filling a need for paper thin, flexible, large-signage that glass LCD displays don’t allow for. These e-signs will be utilized for promotional signage, end-caps as well as on sale displays. For more information contact Hui Lee at SiPix Imaging, Inc., (Tel) 510-743-2814, (Web site) www.sipix.com.
The new POPbox II from DigitalTech Displays is a low cost, reliable, video player for displaying digital video movie clips (MPEG1 or MPEG2), still images (JPEG) and MP3, WMA audio. Applications for the POPbox II include point-of-purchase advertising, information kiosks, music listening stations or situations requiring sequential image viewing. The POPbox can be connected to any TV, CRT, LCD or Plasma display that supports Composite or Svideo. POPbox II is easily programmed without any application software. It measures only .78"H x 3.1"D x 4.7"W for easy concealment. DigitalTech Displays manufactures thin display products for the digital visual marketplace. For more information, contact DigitalTech Displays, (Tel) 866-523-5353 831-392-1753, (Fax) 831-392-1754, (Web) www.dtdisplays.com.
Eletech Electronics offers its QuikWave model EM3038A digital audio repeater for p.o.p. displays and exhibits. Housed in a rugged metal case measuring 12cm x 15cm x 4cm, this QuikWave model is a stand alone unit capable of reproducing a thousand different sound files stored on a tiny CompactFlash memory card. It is compatible with both WAV and MP3 files. EM3038A can be powered by a single voltage DC supply. For more information, contact Eletech Electronics, 16025 Kaplan Ave., Industry, CA 91744; (Tel) 626-333-6394, (Fax) 626-333-6494, (Web Site) www.eletech.com.
Diazit Co., has introduced its second Tri-Motion scrolling sign to its scrolling display line. The A2 Tri-Motion Sign holds 3 backlit 18" x 24" images that are scrolled sequentially. The display time can be set between 3 seconds and 30 seconds. These Scrolling Displays have picture frame cabinets and are matted like custom picture frames. The standard frame is smoked nickel metal. Various anodized metal or painted frames are also available. Easy image changes can be made without tools. These economical signs can be table or wall mounted. For more information, contact Diazit Co., P.O. Box 276, Youngsville, NC 27596; (Tel) 800-334-6641, (Fax) 919-556-3757, (Web) www.diazit.com.
Mercury Online Solutions is working with Sharp Electronics to produce digital signage solutions ranging from basic, screen systems to enterprise-wide networked installations. The two companies are offering a basic Digital Signage System In A Box package that includes Sharp’s 37-inch LCD monitor and Mercury Online Solutions’ FRED Solo Edition single screen digital signage software and M1 Digital Media Processor. “Mercury Online’s signage solutions and Sharp’s LCD technology, enables us to offer superior, easy-to-install, long-lasting digital signage solutions,” said John Eisenhauer, President, Mercury Online Solutions. For more information, contact Mercury Online Solutions, 600 Ericksen Ave NE, Bainbridge Island, WA 98110; (Tel) 206-285-0347; (Web Site) www.mercuryonline.com.
American Technology Corp. has developed Hypersonic Sound (HSS) and Neo Planar audio technologies for displays and exhibits. HSS represents the “laser beam of sound,” specific trade show attendees can be targeted with messages and no one else, even within a few inches of that individual, will hear them. The Company's NeoPlanar speaker NeoPlanar is a thin film magnetic transducer, which can be built as thin as 1/8" or less. The NeoPlanar speaker offers a dramatic elevation in the quality of sound in exhibits and displays. For more information, contact American Technology, 13114 Evening Creek Drive S., San Diego, CA 92128; (Tel) 858-679-2114; (Web) www.atcsd.com.
Eastman Kodak is introducing a technology that enables the creation of thin, flexible, lightweight displays for retail applications. The technology enables the electronics and power to be removed from the display and still maintain an image. This allows users to operate and change multiple signs with a single set of electronics. “Kodak’s flexible display innovation offers real advantages over LCD displays-it’s easy to see, it won’t break, it’s easy to update, and stays ‘on’ without power,” said Willy Shih, President, Display & Components Group. For more information, visit (Web Site) www.kodak.com.
IMPART, Inc., has introduced a scented video mirror as part of its Video Reflections(TM) product line. The Video Reflections line includes dynamic media mirror displays that include smart card technology and speaker circuitry that run a single channel video on an LCD. The scented mirror product includes an on demand scent aura option. “Scented aura” is an advanced fragrance technology that enables a consumer to sample multiple scents without risk of the fragrance sticking to the body. IMPART President Laird Laabs, said, “These products offer an opportunity to interactively advertise and provide samples to consumers that are intrigued while ensuring that product messages are consistent.” For more information, contact Impart, Inc., 1300 North Northlake Way, Seattle, WA 98103; (Tel) 206-633-1852; (Web) www.impartinc.com.
Visit Florida, the state’s official source for travel planning, has launched the Florida Experience mobile exhibit. “The Florida Experience allows travelers around the country to experience a bit of Florida in their hometowns,” said Dale Brill, Sr. V.P., Marketing, Visit Florida. The 10,000 sq. ft. exhibit contains seven themed interactive areas that let consumers participate in Florida vacation activities. Guests can virtually skim across Florida’s waters with the windsurfing simulator, or get kayaking instruction at a 30,000 gallon tank. At the Florida Speedway section, visitors can compete in a pit crew challenge to win Florida trips and gifts.
Wal-Mart CD Island Fixture
The objective was to create a custom island fixture to promote the sale of new release CDs and special value CDs. The 48" x 48" island fixture is constructed of a powder coated tubing frame and wire shelves sitting on a black plastic pallet. The signing is standard Wal-Mart white extruded plastic with slide-in graphics and pricing. A special feature on this fixture is the music sampler outpost with electronics, speakers and key pad all built into one durable metal case. By mounting the fixture on a plastic pallet, it can be easily repositioned to capitalize on various promotional opportunities. Store level feedback on this display has been positive. The Wal-Mart CD Island Fixture was created by Thorco Industries, Inc. l300 E l2th Street, Lamar, MO 64759.
Back to Top
To See previous issues of Creative Interactive Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here