Wendy’s Installs Digital Menu Board
Wendy’s Old Fashioned Hamburgers restaurant, Maplewood MN, has installed a digital menu board using RoninCast digital software from Wireless Ronin Technologies, Minneapolis.
The menu board consists of four 42-inch displays, each showing the menu and showcasing seasonal and promotional products as well as Wendy’s-sponsored programs.
Wendy’s franchisee, FourCrown is able to dynamically change the in-store pricing and menu options, by adding featured or promotional items, and incorporating video to create an improved experience for the Wendy’s customer.
“The digital signage menu board allows us to feature products in a more compelling and dynamic format,” said Michael Givens, President, FourCrown. “Being able to update our product displays from a central location will help promote a more consistent branding message.”
Garage’s Features Interactive Window Display
Garage’s flagship Montreal store has installed an interactive window display. Accessible 24/7, the Garage interactive display consists of a 60” image projected onto an interactive foil affixed to the inside of the window.
Upon touching the screen, a menu of interactive options allows the user to access product information, log onto the Garage Web site and contribute to message board discussion groups. When not in use, promotional videos are displayed.
“Anna Martini, President, Groupe Dynamite, said, “As a retailer catering to young women, this state of the art medium is ideally suited to our market. Our clientele is active online and they will respond favorably to this innovative campaign because it is informative, technologically sophisticated and a lot of fun.”
The interactive window display was created for Garage’s by iGotcha Media, (www.i-gotcha.com), Montreal, Canada. “Interactive digital signage is uniquely effective at generating attention at the street level,” said Greg Adelstein, President, iGotcha Media.
Polar Frog Kiosk Targets Airport Travelers
Polar Frog Digital, Scottsdale, AZ, has placed its custom DVD burning Kiosks in airport shops around the nation.
Polar Frog Digital’s innovative Manufacturing On-Demand solution is made possible through MediaIgloo, which allows customers to browse from thousands of movies from a local source library and customize their own DVD within minutes. Polar Frog Digital has licensed content from more than 50 studios and currently offers more than 5000 DVD titles.
Todd Rosenbaum, CEO, Polar Frog Digital ,said, “We offer the conveniencce of virtual inventories without traditional distribution costs.”
Mister Money Kiosks Offer Cash Advances
Mister Money (www.mistermoney.com) has received a patent on its automated process for cash advance and payday loans, according to Doug Will, President, Mister Money. Alternative Financial Solutions, (AFS), a subsidiary of Mister Money developed this cash advance loan transactional kiosk which processes cash advance and payday loans in grocery and convenience stores, casinos, check cashing establishments and credit unions.
“Like the time-saving kiosks favored by today's air travelers, our user-friendly, self-service loan kiosks are popular with cash advance customers,” said Will. “Our automated kiosks give customers quick, convenient and accurate transactions.”
In addition to improved customer service, Will maintains that AFS kiosks save lending companies money by reducing the need for additional employees.
HP has announced a new color matching technology that could change the way people shop for products that require color coordination, such as cosmetics. HP has developed a technology that uses sophisticated imaging algorithms and mobile networking to match colors that complement one another, including makeup specific to skin coloring. A shopper photographs herself using a mobile phone camera and while holding a specially designed color chart. The person then sends the photo to an advisory service. Skin pixels are extracted from the color corrected image of the person's face, and then compared to an existing database of previously captured and analyzed images of skin tones of real people. In a matter of seconds, people using the service receive a text message response with a recommendation on the shades of makeup that are best suited to their complexion. For more information about utilizing this technology, visit www.hp.com/hpinfo/abouthp/
iplicensing.
IKS Kiosks created this trade show kiosk for Yamaha Commercial Audio Systems. IKS upgraded its standard C2. The kiosk has l9 inch touch screen, speakers, and water jetted 24" display topper for video loop. The kiosk was delivered customized to Yamaha in under 6 weeks. For more information, contact IKS Technologies, Inc., 10741 Walker Street, Cypress, CA 90630; (Tel.) 949-419-6947; (Web) www.ikskiosks.com.
Burger King Promotion Celebrates Simpsons Movie Launch
Burger King recently tied in with The Simpsons Movie. Simpsonizeme.com, an interactive website featured HAVE IT YOUR WAY® technology to convert digital photos of consumers into personalized, Simpsonized versions of themselves. The result is a character that would feel right at home in Springfield. When finished, visitors could create screensavers and wallpaper designs with their new look or email it to a friend Burger King also sponsored a traveling Simpsonizer, giving consumers a chance to step inside a photo booth and instantly become Simpsonized. Participants had the option to immediately print their transformed photo, send it as an e-card or send it to a mobile phone.
Russ Klein, President, Global Marketing, Burger King, said, “We’re thrilled to offer BURGER KING® guests their own piece of the action by Simpsonizing their photos through the HAVE IT YOUR WAY® technology”
Showcraft
Adspace & Panasonic Announce New ‘Smart Screens’
Adspace Networks (www.adspacenetworks.com) has teamed up with Panasonic to provide new Adspace Mall Network properties with custom-made, high-definition digital advertising plasma displays - called "Smart Screens."
As part of the agreement, 865 Panasonic plasma panels will be installed nationwide in 625 new “Smart Screen” displays in the malls recently added to the Adspace Mall Network.
The new units will measure 65 inches, provide state of the art high-definition delivery with 17 % more viewing area than the previous “Smart Screen” model.
Travelzoo Unveils Interactive Campaign At An Airport
Travelzoo’s new interactive ad campaign, “What’s the Deal with Travelzoo?” has been launched at Las Vegas’ McCarran Airport involving large-scale projections that encourage traveler participation.
Erik Qualman, Head of Marketing North America, Travelzoo, said, “The high impact and large scale of the wall projections and plasma screens are not only memorable for travelers who pass by but it gives them a chance to directly interact with the brand.”
The interactive advertising systems are called MonsterVision and are part of a national network from Orlando, FL-based Monster Media, (www.monstermedia.net).
EZ Gift Card Dispenser Introduced
Long Range Systems and Givex, a gift card management company, have joined forces to introduce the EZ Card Dispenser, which enables customers to easily purchase gift cards without the assistance of staff or having to wait in line.
The EZ Card Dispenser promotes gift card sales year round; enables the sale of gift cards through satellite locations such as malls and theaters; cards can be purchased in any denomination; offers ability to collect e-mail addresses for marketing and customer loyalty campaigns; reduces labor and provides consumers with a self-service, no-waiting purchase option.
Virtual Fitting Room Installed At Philadelphia Airport
Philadelphia International Airport is the first in the country to host the Intellifit Virtual Fitting Room, a ten-second technology that guarantees a perfect fit when ordering brand name clothing online.
Intellifit, Horsham, PA, is debuting its Virtual Fitting Room(TM) at Philadelphia International Airport to help online apparel shoppers get a perfect fit without having to try on any clothes. The Virtual Fitting Room (VFR) is a 7’ diameter cylindrical kiosk. A person stands fully-clothed in the middle of the VFR for about 10 seconds as an “antenna wand” passes around them and collects 200,000 data points. Intellifit software then creates a personal “FitPrint(TM)” that can be compared to the measurements of brand name clothing in the Intellifit database.
The FitPrint can be used to shop online for clothes within minutes of stepping out of the VFR.
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