Chanel Displays New Precision Skincare Line
Precision is a whole new generation of skin care from Chanel, being launched worldwide to assure continued long-term growth in this highest loyalty category. The breakthrough targeted formulas and luxurious textures, modern packaging and dramatic at-counter presence, are all geared to widen its customer base, bringing new younger customers to join the circle of loyal Chanel users.
The Precision range of scientifically advanced products provides effective, precisely targeted performance. Precision products are anchored by two key moisturizer categories: targeted to women with no signs of aging, and to women with signs of aging. The streamlined collection of products, many of which are multi-benefit/multi-use and tested for even the most sensitive skin, allows a woman to experience maximum benefits in a simplified way.
The Precision launch is backed by a dramatic at-counter presence with a full line display. The user-friendly diagnostic skincare computer helps women to "Discover Their Skin Profile." It enables women to select the proper skincare products by responding to questions about eight criteria, including sun sensitivity, breakout tendency, uneven complexion, facial wrinkles and lines, oiliness, dryness and skin sensitivity.
Page Music Center Offered To Music Retailers
Page Music Inc., has introduced the Page Music Center, an interactive listening display as part of a nationwide turnkey program for music retailers. The 3 ft. and 4 ft. units include 30 title selections and the 2 ft. unit has 20 selections, ideal for cross merchandising and waterfall displays.
The Page Music Center has state-of-the-art modular construction for easier in-store set-up. It features push button design for easier consumer selection of 60-second music samples. The display is back lit and contains a CD Rom player with matched stereo speakers for better sound.
Home Theater Internet Kiosk Features Movie Trailers
Comjet Information Systems Corporation, a manufacturer of DVD players and WebDVD convergence appliances, has formed an alliance with Tomato Land Display Systems, Inc., a St. Paul, MN-based display firm, to create the Home Theater Internet Kiosk.
The rainbow colored kiosk on casters supports ten five foot moveable wire DVD display racks that can hold over 500 titles, two 13' color TVs, two DVD-i Players and a Dolby Digital 5.1 surround sound system. The Home Theater Internet Kiosk contains Comjet’s HomeMighty DVD-i set-top player.
The high tech DVD kiosk can be used to demonstrate DVD technology; sell DVD players; surround sound home theater systems; DVD titles or video game systems and accessories; rent DVD titles and players; staff and consumers can access movie related web sites; and the DVD player can run movie trailer discs or featured titles.
Aero Featuring DVD-Based Safety Kiosk
Aero Corp. is using a sophisticated interactive DVD kiosk system in Home Depot’s new Village Hardware stores to educate consumers about the benefits of its line of safety products. The compact kiosk requires only a minimum of shelf space.
Access Technology, an Indianapolis, IN-based interactive media developer developed the presentation using San Jose, CA-based Spruce Technologies’ DVDMaestro, Windows NT-based authoring system.
"The kiosk allows us to present our safety products in a way that is both informative and entertaining," said Jim Gray, Director, Marketing Services of Aero Corporation.
The technology engages customers in selecting appropriate safety gear and helps raise awareness of these important but often overlooked products."
MicrosoftSF Retail Environment Debuts At San Francisco’s Metreon Center
Microsoft Corp. has unveiled microsoftSF, an interactive, hands-on retail environment in which people of all ages and levels of technological expertise can explore the benefits technology can bring them. MicrosoftSF is a showcase for the latest technology from Microsoft and the hardware and software companies with which it collaborates. The facility opened at Metreon, the new Sony Entertainment Center in San Francisco, a first-of-its-kind destination with 15 movie theaters, attractions, restaurants and shops.
Microsoft has developed microsoftSF in consultation with its retail channel partners and will use the site as a laboratory to develop retailing solutions that can be shared with those channel partners. MicrosoftSF is organized into 12 "lifestyle areas" that create a real-life look and feel to the merchandising and a fun and informative place for people to shop for technology products. Each lifestyle area incorporates the latest multimedia technologies in state-of-the-art displays, featuring glass screens suspended over 6-foot-wide "event islands" that use rear-projected video to demonstrate the technology solutions in action.
WeddingNetwork.com And Sur La Table To Combine Bridal Registries
WeddingNetwork.com, the largest and fastest growing free online bridal registry, and Sur La Table, a leading retailer of culinary products, have launched the first-of-its-kind synchronized registry system.
The system utilizes Palm Pilots as scanning devices, touch-screen kiosks for in-store registry dispensing and synchronization with WeddingNetwork.com for widespread registry availability. Engaged couples can now use Palm Pilots to scan items in select Sur La Table stores to build their wedding gift registry simultaneously in the stores at the touch-screen kiosks and at WeddingNetwork.com. When guests purchase Sur La Table gifts from a store or at WeddingNetwork.com., the registry is automatically synchronized to reduce the chance of gift purchase duplication.
Elo TouchSystems, Inc., has been accepted into Apple Computer’s Direct Value Added Reseeler (DVAR) program. iTouch, Elo’s latest surface wave “touch-on-tube” technology, will be used to enhance Apple’s popular iMac computer. For more information, contact Elo TouchSystems, 6500 Kaiser Drive, Fremont, CA 94555, (Tel) 800-ELO-TOUCH, 510-608-3200, (Fax) 510-739-4657, (Web site) www.elotouch.com.
MTi has introduced a new line of Interactive Video Merchandising Display Systems. These self-contained interactive displays are designed to present product knowledge on the sales floor for a more educated purchase. The Interactive Video Merchandising Products are based on a self-contained platform capable of playing up to 74 minutes of compressed video and audio that is directly accessed by configurable buttons. The video and audio content displayed on the Interactive Video Point-Of-Purchase Display Systems is created and distributed by MTi and is specifically tailored to an intended audience. For more information on this new line of Interactive Video Merchandising Display Systems, contact MTi Inc., 1050 Northwest 229th, Hillsboro, OR 97124; (Tel) 503-648-6500, 800-426-6844, (Fax) 503-648-7500, (Web site) www.mti-interactive.com.
TouchVision has launched new interactive kiosk-based applications targeted for the retail and e-commerce industry. These new applications include a kiosk-based customer loyalty card program; electronic gift certificates; and interactive product catalog. An in-store loyalty kiosk concept will be offered that will be tightly integrated with the customers’ existing POS systems and their Internet Web site. For example, a customer transacting a purchase on the Internet can view their award point balance while shopping at the retailer’s physical store. Likewise, a user shopping at the physical store can use a touchscreen kiosk to view the status of their loyalty account, see product promotions and be directed to the Web site for additional information. For more information, contact TouchVision, 330 Main Street, Seal Beach, CA 90740; (Tel) 562-626-8200, (Web Site) www.touchvision.com.
The Factura Kiosks division of MicroTouch Systems, Inc. has introduced Alliance enclosures for point-of-sale applications. The line has been designed to help kiosk integrators get projects completed faster, without sacrificing quality, functionality or aesthetics. The new Alliance series includes: Model 1000, a new stand-alone version; Model 1200, a slim-profile model; Model 1600, a countertop model; and Model 1400, a new wall-amount unit. Models 1000, 1200, and 1600 are available now; Model 1400 will be available in the third quarter. For more information, contact Factura, 3025 Winton Rd., Rochester, NY 14623; Tel: 716-424-4300; (Fax) 716-424-4335; (Web Site) www.factura.com.
Kiosk Information Systems (KIS), has announced a rental program featuring two of its latest kiosk designs. The Stealth model has a small footprint (15” wide x 11” deep x 54” high); a fully assembled one-piece module weighing 95 lbs., with components ready to plug in and play. The Wedge series offers a two piece module weighing less than 100 lbs. that assembles in seconds. The kiosks can be rented with the basic operating system or full service with pre-loaded programs. For more information, contact Kiosk Information Systems, 224 Commerce Street, Bloomfield, CO 80020; (Tel) 303-466-5471, (Fax) 303-466-6730, (Web) www.kis-kiosk.com.
AdForce & @pos.com Partner To Serve Ads At Point-Of-Sale
AdForce, Inc., a provider of ad delivery services on the Internet, has formed an agreement with @pos.com, a provider of Internet-based electronic transaction solutions for Web-enabling the point-of-sale.
Interactive advertising banners can now appear on @pos.com’s Web-enabled interactive point-of-sale transaction computer, called iPOS TC, which features VGA-quality graphics, animation and sophisticated audio capabilities. For the first time, merchants will be able to display targeted advertising for immediate response during retail transactions. These ads will have all the interactive functionality of online banner ads, grabbing a consumers’ attention at the point-of-sale. "Aziz Valliani, CEO of @pos.com, said,
The alliance with AdForce enables a new class of targeted promotional and marketing opportunities, creating an interactive experience for consumers and providing a new medium for communicating with customers.
For more information, contact @pos.com, 500 Oakmead Parkway, Sunnyvale, CA 94086; (Tel) 408-524-4200; (Fax) 408-524-4299; (Web Site) www.atpos.com.
AVOMEDIA Launches 'CD Card' In U.S.
AVOMEDIA USA, has introduced AVO-Card, a compact disk, approximately the size of a standard business card, that holds up to 27MB of content and is compatible with any mini-disk CD player. AVO-Cards provide a convenient way to offer portable multimedia materials to consumers.
For more information, contact AVOMEDIA, 464 Old Newport Blvd., Newport Beach, CA 92663; (Tel) 949-548-6313, (Web) www.avomedia.com.
CDNOW & Miller Run Custom CD Promotion
CDNOW, Interscope Geffen A&M Records and Miller Genuine Draft’s MGD Music Productions, recently launched a custom CD promotion that offers consumers the ability to create a custom CD. Consumers can create the CD for $6.99 by locating codes inside Miller packages. The code directs them to CDNOW. Consumers can enter the site and choose up to 10 songs from 12 different Interscope Geffen A&M artists. CDNOW then creates the custom CD and ships it to the consumer.
"Teaming up with CDNOW offered a great opportunity for MGD to demonstrate its association with music," said Ann Stickler, Miller Genuine Draft Senior Brand Manager.
English Ideas Cyber Beauty Advisor
The Cyber Beauty Advisor integrates advanced computer technology into the cosmetic department. A sophisticated interactive touch screen computer combines video and film to create a multimedia experience accessible to the consumer in exclusive cosmetic departments. The Cyber Beauty Advisor was developed to provide beauty tips, answer cosmetic questions and offer professional advice. Consumers are able to select information and then test products within arms reach. The Cyber Beauty Advisor is currently in better department stores including Bloomingdales and Macy’s.
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