Creative Online

CREATIVE Mall Marketing

February/March 2000


AirTouch & Mills Announce Marketing Alliance

AirTouch Cellular’s has linked with The Mills Corp.’s The Block at Orange shopping center for a unique marketing marriage. With 16 full color back-lit photographic banners on 90-foot stylons and 32 similar images on 30-foot pylons, AirTouch has a high-profile presence throughout The Block.

The Block’s Stylon Partnership Program makes a bold statement in a captive consumer environment.


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