2012 Honda Civic Turns Macy's Store Window Into New-Model Showroom
The fashion-forward 2012 Honda Civic Coupe recently took up residence in the windows of Macy’s stores in New York, to promote the Civic Racing Style sweepstakes heralding the arrival of the all-new, ninth generation Honda Civic. Visitors to the Macy’s stores, or to any of 53 participating New York-area Honda dealers, are eligible to join the Honda contest. Eleven top-prize winners in the Civic Racing Style sweepstakes will win a 2012 Honda Civic LX Coupe and a $2,500 IZOD shopping spree. Twenty runners up will win a “second chance” trip for two to the IZOD IndyCar World Championship race in Las Vegas, NV. “Teaming with iconic brands like Macy's and IZOD makes this one of the most unique promotions we have undertaken,” said Richard Kent, senior manager of Honda.
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