Mazda Showcased At Simon Malls
Mazda has teamed up with Simon Property Group, the nation’s largest mall owner, to help launch the mid-size sports sedan, the MAZDA6. Shoppers can learn about the new MAZDA6 through brochures and videos available at special display kiosks.
“Simon malls provide us with an opportunity to drive the introduction of the new MAZDA6 on the local level, allowing us to reach our primary target audience in an interactive manner,” said Mike Duffy, Mazda’s Northeast Ad Manager.
Video Display Replicates Stonehenge At The Millenia Mall
Capitalizing on an ancient astrological mystery and the awe it inspires, the Mall at Millenia located in Orlando, FL, added a dramatic visual effect replicating Stonehenge to its eight-story Grand Court. Surrounding the 44' diameter circular terrazzo are 12, 35-foot high masts, each topped with a specially designed, curved LED video display. The displays act as a replica of Stonehenge’s ancient megalithic stone circle.
Daktronics, a supplier of electronic display systems, manufactured and installed the LED ProStar VideoPlus full-color LED display system that is the main visual element of the Grand Court. Each display is capable of showing graphics and live video. All 12 displays can be controlled individually or simultaneously.
For more information, contact Daktronics, Inc., P.O. Box 5128, Brookings, SD 57006; (Tel) 605-697-4000, (Web) www.daktronics.com.
Back to Top
To See previous issues of Creative Mall Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
