Campbell’s Launches ‘Soup Sanctuary’ Mall Tour
DVC eXperiential Marketing, a division of DVC Worldwide, has partnered with Campbell’s Select to create the “Campbell’s Select Soup Sanctuary,” a mall soup sampling experience.
Product signage, video footage and trained brand ambassadors communicate the product’s key messaging. “Campbell’s Select Soup Sanctuary” visitors will be offered a $1 coupon with a 20% discount, which can be used at participating Bed Bath & Beyond stores. In addition, visitors will be entered to win the Select Your Sanctuary Sweepstakes.
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