Kiosks Promote ifrogz Custom iPod Cases
ifrogz has opened retail kiosks in malls across the U.S. to showcase its custom iPod cases.
iPod owners can visit the kiosks to mix and match to find their own perfect case. ifrogz custom iPod cases give music lovers more than 300,000 possible case combinations.
“We’re happy to have ifrogz iPod cases available at these new locations around the country,” said Scott Huskinson, President, ifrogz. “People love mixing and matching our Wrapz, Bandz and Screenz to create the prefect cases for their iPods. But if there’s anything they like more than building an ifrogz case online, it's building one in person.”
American Express Opens ‘Members Lounge’ At Short Hills Mall
American Express has opened the “Members Lounge” at the Mall at Short Hills in Short Hills, NJ, as a destination designed to reinvigorate Cardmembers as they shop. This is the first time American Express has hosted a Members Lounge at a retail shopping location.
The Members Lounge will offers Cardmembers snacks and refreshments, a coat check, private restroom, couches, a free gift wrap service, iPod and cell phone charging station and an e-mail station, all complimentary to American Express Cardmembers. Additionally, American Express is creating a rewards shopping experience in the Members Lounge for Cardmembers enrolled in the Membership Rewards program. American Express giftcards will be offered and for those who do not have an American Express card, the Member's Lounge will offer the opportunity to apply onsite, providing immediate access to the Lounge.
Nintendo Spotlights New Wii Game System
Nintendo is going to unprecedented lengths to let people see, feel and experience the new Wii game system.
Gaming for the masses is seen in every element of the marketing campaign, from sampling events in people’s homes to urban “gaming” hours, retail midnight madness events, a multi-city music tour, and hands-on sampling opportunities in malls nationwide.
Hands-on sampling opportunities include a Wii Mall Experience for which Nintendo is setting up interactive kiosks for a two-month period in Westfield shopping centers across the country.
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