Cereal Adventure Celebrates Grand Opening At Mall Of America
General Mills has opened “Cereal Adventure,” a new attraction at the Mall of America. From the Cheerios Play Park to the Wheaties Hall of Champions, this 16,000 sq. ft. site is designed to be the place where your favorite cereal comes to life.
Bursting with bright colors and larger than life characters, Cereal Adventure features a wide range of activities and areas of discovery. “We spent a lot of time creating Cereal Adventure, ensuring that it would be a great experience for kids and their families,” said Ami Miesner, President of General Mills Entertainment. “It is a playful, interactive learning experience where kids can immerse themselves in the exciting world of cereal, from learning how it’s made to creating their very own cereal brand.”
Just minutes from General Mills’ corporate headquarters, Cereal Adventure is located at Mall of America, the nation’s largest retail and entertainment complex.
Shea Inc., a Minneapolis-based architecture and design firm, developed all elements of the site, including graphic and environmental design, multimedia and visual merchandising.
QVC Unveils Flagship Retail Location
QVC has unveiled its flagship store, QVC @ The Mall, at Minnesota’s Mall of America. QVC @ The Mall offers consumers a unique shopping experience allowing them to see, touch and purchase much of the same merchandise they can acquire through QVC's television program or through QVC.com.
With a broadcasting studio integrated into the 2,500-square foot store design, QVC can produce live segments directly from its new location. A full-time producer will also serve as the store’s on-air host for its live broadcasts. QVC @ The Mall was designed by the New York-based design firm Glen & Company.
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