America West Sets Up Shop Inside Arizona Mills Mall
America West Airlines has opened its first “America West Vacations a la Cart” location at the Arizona Mills Mall in Tempe, AZ. Customers can work with a knowledgeable agent to book a complete vacation package right at the cart, which is also equipped with a connection to americawest.com.
“For the first time, we are expanding America West Vacations outside our call center and Web site to bring our wide variety of services to new customers who may not be familiar with our packages,” said Travis Christ, V.P. Marketing. “Additionally, we are providing the only source for scheduled travel in Arizona Mills Mall, making travel planning easy and convenient for the 20,000 to 30,000 customers who visit the mall each day.”
RadioShack & Sprint To Place Kiosks In Nation’s Top Shopping Malls
RadioShack Corporation and Sprint have reached a multi-year agreement to develop, deploy and operate Sprint-branded kiosks in approximately 500 of the nation’s leading shopping malls.
“This expanded kiosk program will accelerate our Retail Services business which will be an integral part of our growth strategy for the coming years,” said Leonard Roberts, RadioShack’s Chairman and CEO. “Wireless is a cornerstone of our business thanks in part to our great relationship with Sprint over the past eight years. The Sprint Kiosk test proves we can reach additional customers with minimal cannibalization to our existing wireless business.”
According to the agreement, RadioShack will provide Sprint with a turn-key retail solution that leverages its own infrastructure. Through the kiosk program, RadioShack and Sprint intend to capture a greater share of the high-end, youth and pre-paid market through locating kiosks in malls and by including Virgin Mobile in the product line-up. The kiosks will be stocked with the full assortment of Sprint phones, including PDA and multi-media phones.
Full Motion Digital Advertising In Malls Increases Ad Recall And Purchase Intent
Full-motion video advertising significantly increased ad recall and purchase intent for advertised brands among mall shoppers, according to a new study conducted by Arbitron and commissioned by AdSpace Networks, Inc., owner of the CoolSign Mall Network, a national network of digital video advertising displays in malls.
“We looked at ad recall and purchase intent among mall visitors and found that full-motion digital displays driver stronger customer awareness and purchase impact at point of sale,” said Pierre Bouvard, President, New Ventures, Arbitron. “Based on the study’s findings, we believe that digital media technology is a valuable new addition to out-of-home advertising, especially in malls where audiences are actively consuming and responsive to targeted advertising messages.” The study compared responses from shoppers exiting malls with CoolSign displays versus those at nearby malls using traditional advertising media.
Champ Car Soft Zone Installed In Mall
Limelight Media Group, Memphis, TN, has installed the first Bridgestone Presents the Champ World Series Powered by Ford Themed Soft Zone in the Flat Iron Crossing Mall in Broomfield, Colorado.
The Champ Car Themed Soft Zones feature attractive seating. The focal point of each area is a multimedia island display with plasma screens airing content and ads. The display also includes interactive kiosks that allow patrons to interact with the theme sponsor or advertisers. Limelight plans to install Themed Soft Zones in malls around the nation.
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