Intellifit Launches Kiosk Program In Malls
Intellifit Corp. has installed its Intellifit System in six select malls owned and operated by the Pennsylvania Real Estate Investment Trust (PREIT), General Growth Properties and Westfield Corporation.
“By using Intellifit kiosks in malls, more shoppers will be able to quickly and conveniently find the brands, styles and sizes of clothes that fit them best across all participating apparel retailers,” said Ed Gribbin, President of Intellifit.
When shoppers step fully clothed into Intellifit’s cylindrical glass booth, the system quickly and accurately captures their body measurements in about 10 seconds. The Intellifit System analyzes the measurements and compares them to the garment sizing data provided by participating retailers.
Consumers can then use Intellifit’s intuitive Find What Fits touchscreen apparel search engine to choose the types of garments for which they wish to shop. And the Intellifit System prints out the brands, sizes and styles of clothing that would fit them best.
Current retail partners for the Intellifit kiosks include: Macy’s, Levi’s, Dockers, American Eagle Outfitters, David’s Bridal, Lane Bryant, Limited Too and Land”s End.
“Installing Intellifit Systems in malls is a four-way win for consumers, apparel brands, our retailers and mall owners,” said Edward Glickman, President, and Chief Operating Officer, PREIT. “Having an Intellifit System in our mall gives us a competitive advantage over other malls in terms of value-added services that attract and appeal to customers.”
Epicenter To Create First-Of-Its-Kind Shopping Destination
Epicenter Holdings, plans to create a first-of-its-kind shopping destination that brings together online, catalog and in-store retailing. Epicenter and WalkerGroup, a retail design firm, are working to create a state-of-the-art consumer experience that will open in 2006 at the Polaris Fashion Place in Columbus, Ohio.
At the Epicenter, each Collection will span 150,000 -200,000 sq. ft. of open shopping space and be comprised of branded retail showcases with demonstrations of new products, and fashion shows. Epicenter’s open layout encourages shoppers to move easily from one showcase to another. Throughout the common space, consumers will find an array of personal shopping technology-self-service kiosks and and-held shopping devices. Inside merchant spaces, they will be able to interact with dynamic information displays and media walls.
Jay Valgora, Design Principal of WalkerGroup, said, “By creating constantly changing virtual storefronts, Epicenter will offer all the advantages of Internet shopping, but with a distinctly human, hands-on feel.”
Zoom Deploys Automated Retail Stores In Airports, Hotels, Malls & Grocery Stores
Zoom Systems is implementing networks of 40 sq. ft. robotic stores placed in heavily trafficked locations such as airports, hotels, and malls. Zoom Shops have a touch screen consumer interface and deliver product via a robotic arm. Leading brands can place products like digital music players, headphones, computer accessories and cosmetics directly in the path of consumers generating revenue opportunities where none existed before.
“We have developed the technology to offer consumers the hottest products from $10 to $200,” said Gower Smith, CEO of Zoom Systems. “It’s like shopping online, but consumers have the instant gratification of getting their product immediately.”
Zoom plans to build a network of 3,000 robotic stores over the next 24 months and to grow to 10,000 stores in the next five years.
Opus Opens New Entertainment Concept
Opus, a new breed of destination for enjoying a musical concert in a more comfortable and affordable setting, has opened its first 16,000-sq. ft. venue at the Palisades Mall in West Nyack, NY. The music themed entertainment and dining facility will allow patrons to enjoy taped and simulcast performances by leading artists in an immersive musical atmosphere, while incorporating the best elements of a high-end movie theater and restaurant. “This concept has gained relevance in recent years, given the high cost of tickets for live shows and the challenge of enjoying them,” said Ken Croney, Opus founder.
Patrons will first enter the Opus Lounge, dedicated to music where visitors can surf the Internet and create custom CDs. The 260-seat Opus Theater offers state-of-the-art technology, anchored by an oversized screen.
Opus plans to open in other major suburban malls across the U.S.
Taubman Shopping Centers To Feature Interactive Holiday Experience
Taubman Shopping Centers plans an interactive promotion surrounding Disney’s upcoming film, “The Chronicles Of Narnia: The Lion, the Witch and the Wardrobe.” Taubman shopping centers will showcase elements of the world depicted in “The Chronicles of Narnia.”
The holiday set will include a walk-through magic wardrobe that simulates snowfall in Narnia; life-like figures that help tell the story from the film; and children will also have the opportunity to have their picture taken with Santa Claus and receive a special Narnia themed photo snow globe gift from Kodak.
The experience was designed and produced by the Becker Group, Baltimore, MD.
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