Olay Brand Experience Opens At Kenwood Towne Centre
The global vision of Olay beauty has been brought to life in a freestanding boutique inside the Kenwood Towne Centre in Cincinnati, OH.
Consumers can experience the brand in a new way with interactive tools, product testing and on-site beauty consultations. Also designed as an educational tool for consumers, the Olay Experience will attract new consumers and increase Olay’s customer base.
The Olay freestanding boutique is clearly organized into three categories: cleansing, moisturizing and anti-aging. Merchandise is organized in easy to navigate “coves,” brought to life via photography that glorifies beautiful skin.
Lighting adds warmth and highlights featured anti-aging categories: Definity, Regenerist, and Total Effects.
Beauty images support product presentation and are topped by the Olay equity band to create the essential wall unit. Olay equity colors are freshly reflected in black and white with clean accents of metal and glass.
The Olay black equity band is clearly visible and becomes a stopping element. Gold linear elements are used to 3-dimensionally create the Olay visual identity that is seen in print marketing.
Dual-sided testing allows customers to approach either side of the counter for ease of use. Cleansers and water activated products are positioned by the sink to encourage customer participation.
The Olay Brand Experience was designed by Benchmark, a Cincinnati, OH-based in-store design firm.
Simon Malls & GM Expand Alliance
Simon Property Group and General Motors have expanded their marketing alliance naming the Cadillac, Hummer and Saab brands the “Official Vehicles of Town Center at Boca Raton.”
Through this partnership, the three brands will use one of the region’s premier upscale shopping destinations as an interactive stage to highlight its full line of luxury vehicles, complete with product specialists staffing the displays. Town Center will rename its valet service the “Cadillac/Hummer/Saab Valet” supported by exterior promotional signage. These initiatives will be reinforced through lifestyle content with a series of exclusive, invitation only events.
“Partnering with Town Center at Boca Raton gives our premium brands, a premier marketing venue to showcase our portfolio of high performance vehicles,” said John Orth, Regional Marketing Manager for Cadillac/Hummer/Saab.
Taubman Malls And Warner Bros. Feature Holiday ‘Happy Feet’ Snow Globes
Taubman Centers is partnering with Warner Bros. Pictures to showcase scenes from the new Warner Bros. movie, “Happy Feet,” in an innovative, interactive snow globe display. The exhibit brings to life key moments from the film and includes a 20-foot walk-through snow globe, where a cold Antarctic blast and falling snow welcome visitors to the hero Mumble’s home. There are three, 6-foot snow globes with buttons to launch interactive elements; a walk-through 28-foot holiday tree and a “green screen” where children can pose for holiday pictures with Mumble and other characters featured in the film.
Mimi Slavin, Sr. V.P., National Promotions, Warner Bros. Pictures, said, “The snow globes transform the Taubman shopping centers into magical holiday destinations, immersing visitors in an interactive entertainment experience.”The “Happy Feet” snow globe exhibit was created by the Becker Group, Baltimore, MD.
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