GlaxoSmithKline Launches “alli Experience” Mall Tour
GlaxoSmithKline Consumer Healthcare has launched the “alli Experience” mall tour to educate overweight adults on healthy weight loss strategies and to introduce them to the alli program.
Steven Burton, V.P., Weight Control, GlaxoSmithKline Consumer Healthcare, said, “We chose to take the alli Experience to malls across the country as the environment provides a perfect setting for us to talk to consumers in a place that’s convenient and comfortable.”
The multi-media exhibit is divided into 3 zones. In Zone 1 visitors learn how to take the first step towards weight loss. In Zone 2 visitors are greeted by a registered dietician who can provide tips for safe weight loss. In Zone 3, consumers learn more about alli through a number of interactive stations.
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