‘Joy Of Cola’ Mall Promo Features Pepsi Flavored With Sergio Syrups
Pepsi has launched the “Joy Of Cola,” a national interactive exhibit touring premier Simon Property Group shopping malls, featuring Pepsi flavored with Sergio Syrups.
“We were looking to add a fun twist to Pepsi’s great cola taste,” said Kristina Mangelsdorf, Marketing Manager, Pepsi-Cola Company. “We chose Sergio Syrups because of their high quality, true flavor profile and wide variety of flavors. We think consumers really will enjoy this new taste experience.”
“This is an excellent opportunity to educate consumers about fun ways to use Sergio Syrups,” said Bill Ault, Vice President, VCI Beverage Center, Distributor for Sergio Fine Flavoring Syrups. “Pepsi is truly one of the leading international brands and Sergio Syrups is honored to be a part of the Joy of Cola tour.”
Back to Top
To See previous issues of Creative Mall Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
