New Millennium Media Installs Kiosks In Malls
New Millennium Media International has installed its EyecatcherPlus displays in malls arranged in a triangular kiosk system. The kiosk system holds 40 back-lit posters, along with a mall directory.
“We plan to install this display system in malls and retail locations throughout the U.S.,” said John Thatch, CEO of New Millennium. “We feel this program will be successful for the venue locations and beneficial to advertisers.”
For more information, visit the New Millennium Media web site at www.nmmimedia.com.
Jackson Hewitt Taps Simon Malls To Reach Its Target Audience
Jackson Hewitt, operator of more than 3,300 Jackson Hewitt Tax Service locations, has entered into a marketing alliance with Simon Brand Ventures to provide tax preparation services to the 440,000 shoppers who will visit 20 participating Simon malls each day of the 2002 tax season.
This agreement marks the first time the company has partnered with a mall developer. Simon malls nationwide are promoting Jackson Hewitt Tax Services through in-mall advertising consisting of tallboys, posters, coupons and brochures. Shoppers visiting the Simon Marketplace (customer information center) will receive coupons redeemable for a $10 discount on tax preparation services at Jackson Hewitt.
To further enhance its physical presence, temporary Jackson Hewitt Tax Service kiosks and retail locations will be added to Simon malls that do not already have an existing Jackson Hewitt presence.
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