Coca-Cola Red Lounges Target Teens
Coca-Cola and Westfield Corp., a global operator of shopping centers, have opened Coca-Cola Red Lounges in two Westfield properties; Vernon Hills, IL and Los Angeles.
The Coca-Cola Red Lounges are experiential spaces where teens can hang out and learn about new music, movies and games. The Coca-Cola Red Lounge features custom-built furniture, a media wall with plasma screens, sound domes to focus the content, and glass-front vending machines stocked with Coca-Cola beverages.
Developed by the Rockwell Group, a design firm based in NYC, the Coca-Cola Red Lounge features unique programming specifically developed for teens by FUSE, G4, Sony, ESPN Video Games and Twentieth Century Fox.
“The Coca-Cola Red Lounge is a great example of the experience-based innovation we are bringing to our customers,” said Tom Boyle, V.P., Innovation, Coca-Cola Co.
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