Nokia To Launch Experience Centers Concept
Nokia recently opened its fifth Experience Center at the Fashion Show Mall in Las Vegas. The new location is an ideal representation of the Experience Center strategy to open outlets at destination malls, where the shopping experience is as important as the shopping itself. By the fall of 2005, Nokia plans to have over 25 Experience Centers open in more than a dozen North American markets.
Unlike a traditional wireless store that carries a limited selection of phones, the Nokia Experience Center features the full line of Nokia products. Each product is professionally displayed, and fully operational to allow consumers to understand the newest wireless features, such as integrated cameras, Bluetooth technology, e-mail support and wireless gaming. Most importantly, since there are no retail sales on site, the customer has a no-pressure experience while in the Experience Center. Instead, store personnel can direct consumers to nearby retailers where specific products can be purchased.
The Nokia Experience Centers, measuring about 200 sq. ft. on average, are designed to reflect the design ethic of the Nokia brand. Generous use of frosted glass, curved surfaces and hardwood floors and fixtures create a welcoming retail environment that draws customers inside, and encourages them to casually browse while learning about the full array of Nokia handsets and enhancements.
“A traditional wireless outlet can be overwhelming for many consumers,” said Winston-Wright, Branded Retail Planning Manager for Nokia. “Between choosing rate plans, signing contracts and navigating rebate programs, finding the wireless device that fits the customers’ needs is often overlooked. The mission of the Nokia Experience Center is to educate the consumer before he or she begins the buying process. A consumer who has a hands-on experience with a variety of devices and a non-pressure dialogue with a knowledgeable wireless representative before making a purchase is likely to have a far more positive experience, and be more satisfied over the long term with both Nokia and the wireless service provider.”
Cabbage Patch Kids Promoted At Mall Of America
The latest crop of one-of-a-kind Cabbage Patch Kids from Play Along Toys recently debuted at the 2004 Cabbage Patch Kids Family Reunion at the Mall of America in Minneapolis, MN.
A giant cabbage patch in the center of the Mall of America’s Rotunda greeted thousands who turned out for the event, co-hosted by Cabbage Patch Kids’ creator Xavier Roberts and American Idol star Paula Abdul. Many purchased new Cabbage Patch Kids for Roberts to sign.
Cabbage Patch Kids are now at retailers nationwide, including Wal-Mart, Target and KB Toys.
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