Simon & Smart Sign Launch Media System
Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, and Smart Sign Media, (www.smartsignmedia.com), have launched advanced outdoor digital video systems at Simon Malls in GA and CA.
This mall medium features digital wall signage, entrance marquees and free-standing signs. Content will showcase a mix of mall-specific major brands, events and other mall-messaging. The signs range in size from 9 x 16 feet to 20x 30 feet.
Smart Sign will enable advertisers the chance to target messages to consumers in a variety of formats. The signs, situated at major thoroughfares adjacent to the Malls will be equipped with ‘smart’ technology that detects FM radio signals from passing motorists and adjusts ad messages to specific demographics. The network will also enable consumers to receive coupons via cell phone.
Mall Food Courts To Feature Video Screens
Ceiling-mounted video screens have been placed in mall food courts across metro New York and Los Angeles, installed by the Clear Channel Digital Mall Network, a joint venture between Clear Channel Malls and Digital Advertising Network (DAN Media), a Montreal, Canada-based provider of large-format, digital screen networks.
The large-format, full-motion, multi-format video screens feature content from Yahoo! and 30-second commercials. A network involving 200 malls in the top 20 markets is planned.
For more information, contact Donna Baker, President, Clear Channel Malls, (Tel) 281-414-1573.
Back to Top
To See previous issues of Creative Mall Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
