Dell Opens Retail Experience Store
The Dell Retail Experience recently opened in Dallas’ NorthPark Center offering consumers a hands-on approach to Dell's direct sales model.
The store delivers a unique and differentiated retail experience that is consistent with Dell's brand persona and is a hybrid concept of Dell's direct model and a conventional electronics store. Products on display include PC desktops, lap tops, home theater systems, plasma TVs and digital cameras. However, consumers cannot take the product with them. Instead, consumers order product on-line in-store with home delivery. The Retail Experience store mimic's Dell's direct-sale model where the product is actually purchased and shipped to the customer. Dell has been selling its products from free-standing kiosks in malls since 1994. The Retail Experience is an evolution of the kiosk concept because it allows for customer interaction with assistance from a product savvy sales staff.
The Dell Retail Experience was designed by Fitch, a retail design firm located in Powell, Ohio.
Rehability Lifestyle Store Opens
Rehability, Good Shepherd Rehabilitation Network’s new 3,300-square-foot lifestyle store, has opened in Allentown, PA, revolutionizing access to products and services for people with disabilities.
The store is the first of its kind in the country and provides a unique, personalized shopping experience for people with disabilities and their caregivers and family members. Unlike other stores that sell durable medical goods, Rehability is designed to provide an upscale, boutique-like shopping experience for common and hard-to-find products that will help inspire life solutions, adaptation and new options. Rehability provides many products and services for older adults, from a simple reacher to an electronic home monitoring system, which can help them improve their chances of living independently or as they transition back to their homes from a hospital or nursing home stay.
Exposystems Canada creates custom kiosks to meet any application. Using its custom aluminium extrusions and its Edge laminate panels it can cost effectively create all types of kiosks. For more information, contact ExpoSystems Canada, 2161 Midland Ave., Scarborough, Ontario, Canada M1P 4T3; (Tel) 416-291-2932, 800-263-3976, (Fax) 416-291-0383; (Web) www.exposystems.com.
T-Mobile Runs Fave 5 Promotion
T-Mobile recently promoted its new Fave 5 service plans via “street-level” cross-promotions offering consumers an opportunity to win prizes from T-Mobile’s co-marketing partners, Sony, Samsung, and the National Basketball Association. Basketball-focused events are being staged at numerous malls and NBA arenas throughout the country.
Livewire, York, PA, was chosen to create a custom solution consisting of a wireless network of four IBM kiosks, housed within large basketball-like enclosures. Consumers enter data via and choose icons representing their Fave 5 via the kiosks. Web service technology drives digital signage mounted above shoot-to-win basketball games to announce the game winners. The digital signage is enclosed within a giant Samsung cell phone.
At the completion of the game, an NBA-like ticket is printed for each player showing their Fave 5 icons with additional information and offerings from T-Mobile.
Reactrix Partners With Nation's Top Shopping Centers For National Network
Reactrix Systems, Inc., provider of a groundbreaking 'placed-based' interactive advertising medium of consumer-created and controlled, branded entertainment experiences, is partnering with major shopping center real estate investment trusts (REITs) including General Growth Properties, The Mills Corp., and CBL & Associates to solidify a national media network that offers coverage in the top 20 designated marketing areas as well as substantial presence in numerous other U.S. markets.
These new exclusive partnerships will allow advertisers to reach audiences in shopping centers operated by these REITs with a single buy, which would have previously required buys from multiple media providers.
For more information, visit www.reactrix.com.
Samsung Mobile Chargng Stations Help Traveleris
Samsung Mobile has unveiled Charging Stations at New York’s Kennedy International Airport to help travelers power their mobile phones, laptops, and other electronic devices.
The Samsung Mobile charging stations, designed by JCDecaux, provide four outlets per station. A total of 50 Samsung Mobile Charging Stations will be available to travelers in every JFK passenger terminal.
Illy’s Exhibits “Beauty Has A Taste”
Illycaffe recently opened the “Beauty Has A Taste” exhibit at New York City’s Time Warner Center, celebrating its dedication to art, cultural events and coffee.
Upon entering Beauty Has A Taste, visitors could awaken their senses to a unique blend of coffee at the Illy Taste Bar with complementary Illy beverages. During the exhibit’s one-month run, coffee lovers could also attend Illy’s weekly CoffeeSense classes, hosted by leading food journalist David Rosengarten.
Home to CoffeeSense, the Illy Lounge is designed to take visitors on a journey of coffee history, taste and culture.
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