Argo Entertainment Opens Mall-Based ‘Virtual Store’
Silicon Valley-based Argo Entertainment recently opened its first Mall-based HD theater dubbed, “Metropolis Shopping and Entertainment” in a new upscale mall in San Jose, CA. This is the first of a planned network of “virtual store” marketing and entertainment centers in shopping malls across the U.S.
The free-theater offers consumers a constant barrage of high-definition quality entertainment videos-15-minute product “stories” that show continuously during open hours. The videos interact directly with in-seat, touch-screens to access proprietary online technologies, newly developed sound systems, holograms and sign-up technologies to draw consumers. In less than 15 minutes, consumers can experience what a Hummer really can do, or watch a mini-feature produced by Nissan to show what one of their cars can do in a city that has been literally shut down and order information online to be delivered to a personal Web Site.
‘Club NOGGIN’ Opens At Malls Nationwide
NOGGIN, the commercial-free, educational network for preschoolers, is teaming up with General Growth Properties (GGP) to launch Club NOGGIN, a new interactive educational experience for young children at GGP malls around the nation.
Club NOGGIN invites parents to bring their children (3-6 years) to the mall for a free, one-hour and 15-minute session where kids can play educational games and participate in large and small group activities supervised by trained activity leaders.
Said Rebecca Graf, V.P., Strategic Partnerships GGP, “NOGGIN’s educational content combined with GGP’s kids’ clubs provides our consumers with a fun, interactive environment that encourages the joy of learning.”
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