WWE Conducts ‘WrestleMania 21 Tour’
World Wrestling Entertainment, headquartered in Stamford, CT, recently conducted “The Road To WrestleMania 21 Tour.” The national tour stopped at major malls throughout the U.S. with the culmination being Los Angeles, CA, the site of WrestleMania 21.
The mobile marketing effort, hosted by WWE Legend Hillbilly Jim, featured many activities for fans to interact with WWE, including call-a-match, memorabilia displays, a video game kiosk, and a main stage that hosted autograph signings and trivia contests.
Karen Neuburger Girlfriend Getaway Tour Kicks Off At Mall Of America
Lifestyle designer Karen Neuburger unveiled her new book, “The Secret Language of Girlfriends,” and launched a 10-city Girlfriend Getaway Tour at Mall of America.
The event featured entertainment, pampering stations, shopping and more. Said Karen Neuburger, “We transformed Mall of America into a Girlfriend's Oasis, complete with live entertainment, pampering stations, psychic tellings, trends specialists, scrapbooking, martinis, chocolate and of course, shopping.”
In addition to the girlfriend book, the Karen Neuburger company has developed a line of Girlfriend products, which will be available this spring at leading department stores including Nordstrom, Marshall Field’s and Macy’s.
“Girlfriends Supporting Girlfriends” wristbands will be available at Girlfriend Getaway Tour events for a suggested $5 donation, which will benefit The Breast Cancer Research Foundation.
Following the Mall of America kick-off event, the Tour will make stops in leading U.S cities.
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