Ford Promotional Campaign Targets Women
Ford Motor Co., has launched a promotional campaign targeting women for its Ford Fusion. At the heart of Ford’s strategy to reach women is Fusion Studio D, a unique lifestyle experience center which is currently traveling to malls across the country. It’s a pop-up store set up in the mall where women can interact with the Fusion while they’re being treated with everything from beauty services and fitness training to music and health information. It also offers visitors the opportunity to test-drive the car.
“Fusion Studio D was designed to touch on the three ‘passion points’ of women: beauty, fitness and music,” said Linda Perry-Lube, Ford Communications Manager. “It’s all about engaging women where they already are -- in the mall -- in a completely non-threatening, non-showroom environment so that they can start to connect with the brand and see that we have this cool vehicle.”
Coca-Cola Racing Experience Tours CBL Malls
CBL Properties and Coca-Cola have teamed up to bring the Coca-Cola Racing Experience tour to CBL malls across the country. Fans at each mall can enter to win a trip to the Coca-Cola Family of Drivers Reunion in Atlanta at the end of October. The prize package features a chance to meet members of the Coca-Cola Family of Drivers and ride with one of them around the track at 160 miles per hour.
The Coca-Cola Family of Drivers is a collection of popular drivers in the NASCAR NEXTEL Cup Series.
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