Creative Online

CREATIVE Mall Marketing
April/May, 2007


Mall Of America Partners With Nickelodeon For First Nickelodeon Theme Park

Mall of America and Nickelodeon have formed a partnership bringing various Nickelodeon properties and characters to life in the first-ever Nickelodeon themed park, part of the re-branding of the Mall’s seven acre amusement park. Fresh designs and exciting new rides and attractions, inspired by Nickelodeon's popular shows and characters, are just a few of the anticipated changes. “Both Nickelodeon and Mall of America have tremendous family and kid appeal,” said Howard Smith, Sr. V.P., Nickelodeon Recreation. “This is the perfect marriage of two entertainment entities: Nickelodeon, the number-one brand for kids, and Mall of America, the top shopping and entertainment destination in the country. We’re thrilled to expand our brand with our first stand alone Nickelodeon theme park and our largest retail presence in such a wonderful destination.”


Febreze Launches Freshness Challenge Tour

Febreze has launched the Freshness Challenge Tour, giving consumers the chance to audition for a spot in a commercial.

At each city stop, consumers will have the opportunity to audition to be in the next Febreze commercial through the “Fresh New Face” contest, by displaying their best freshness lover impersonations.

“As a reward for participating in the challenge, we thought consumers would like the chance to be a part of our next commercial, said Eric Huston, brand manager ”


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