Onspot Digital Network Is Launched
Publicis Groupe and Simon Property Malls have launched the OnSpot Digital Network, a high-definition digital network in Simon Malls.
“We are offering marketers a unique opportunity for ongoing brand awareness with extremely upscale consumers," said Simon Badinter, CEO of Publicis. Stewart Stockdale, CMO, Simon Property Group, said “Our shopping centers are extremely targeted, high traffic locations.”
OnSpot Digital Network will broadcast on nearly 2,000 screens by the end of the summer.
Kellogg’s Sampling Station Launches New Special K Bars
Kellogg’s is introducing new flavors of its popular Special K snack bars in Australia and wanted to invite customers to try the new products using enticing fully-branded environments set up in shopping centers around the country. Kellogg’s retained Globotech Displays (www.globotechdisplays.com) to provide an economical solution.
Globotech’s SOLO counters created the perfect setting to sample the new Special K bars due to its portability and modular configuration. One counter is used to place an LCD screen featuring product videos. A back-lit SOLO Light helps create an eye-catching ensemble.
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