Creative Online

CREATIVE Mall Marketing
June/July, 2007


Luxury Movie Theater With Dining Opens In Miami’s Dolphin Mall

Taubman Centers’ Dolphin Mall is partnering with Cobb Theatres to offer Miami- Dade County, Florida’s first premium movie theater complete with dining, cocktails, reserved luxury seating and digital projection. The 20,000-sq. ft. cinema will have five digital screens, a restaurant, an outdoor dining patio and a bar located a few steps from Dolphin Mall’s main valet parking area.

Each theater has 75 to 125 seats rather than the typical 200 to 300 to provide more comfort and ambiance than the traditional theater. The high-end leather seats with handmade wood table armrests, that may be folded up to create a “sofa-like” seat, are arranged stadium style, but feature almost six feet between rows rather than the traditional 48”.

Moviegoers may still get popcorn and soda, but they may also sample from the tapas-style menu or they can have dinner before or after a show.

Some of the theater’s special touches include stainless steel railings wrapped in leather, a chandelier, fabric-clad walls behind the bar that have classic movie images projected on them and director’s chair-like seating in the dining room.


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