GNC Launches In-Mall Displays For ‘Hot’ Products
General Nutrition Centers is testing a new marketing concept that places cart kiosks in major malls nationwide, where GNC already has stores, increasing the visibility and accessibility of GNC products.
The cart kiosks will feature some of GNC’s best-selling products, including ArginMax, which is scientifically designed to support male and female satisfaction; and GNC's Scan Diet, a nutritionally complete meal replacement product for consumers who are striving to lose and/or maintain their weight.
Roberta Gaffga, GNC Sr. V.P., Marketing, said, “This is an exercise in one-on-one marketing that places a small selection of GNC’s hottest products right in front of consumers in major metropolitan malls. The cart kiosk program not only introduces consumers to our best selling products, it also serves as a roadmap pointing them to our stores in these malls. This is truly low-cost, consumer friendly marketing.”
Pepsi Mall Tour Promotes Code Red
Pepsi-Cola & Simon Brand Ventures have launched a nationwide Code Red Simon Mall Tour. Mountain Dew Code Red is Mountain Dew’s first line extension since 1988.
Simon shoppers can visit special Code Red Lounges featuring flashing red lights, red bean bag chairs, larger than life Code Red bottles and a sound system playing the latest hip-hop hits. While relaxing in the lounge and enjoying free samples, shoppers can participate in interactive quiz games for prizes.
The Tour is part of a national marketing and vending alliance between Simon Brand Ventures and Pepsi-Cola.
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