Simon Malls Help Pepsi Launch New Products
Simon Brand Ventures teamed with Pepsi-Cola to bring three of Pepsi’s newest products, Pepsi Twist, Mr. Green and Pepsi Blue, to Simon malls this summer. The promotion included sampling lounges, interactive games and prizes.
“Simon’s national network of malls presents Pepsi with a powerful marketing channel to reach teens on the local level,” said Drew Sheinman, President, Simon Brand Ventures. Dave Burwick, Sr. V.P. Marketing, Pepsi, said the malls help Pepsi “generate awareness of new products and interact with thousands of shoppers.”
This promotion was conducted by Action Marketing Group of Boulder, CO.
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