Lincoln & Time Warner Center Announce Alliance
Lincoln, the North American luxury brand of Ford Motor Company, has formed an alliance with Time Warner Center in New York City that represents a breakthrough way to “shop” for a new vehicle. This innovative alliance is a unique marriage of real estate, retail and automotive marketing that offers consumers a total luxury lifestyle experience.
Beginning in October 2004, Lincoln vehicles will be on continual display in the retail public spaces of Time Warner Center, the new 2.8 million square foot complex at Columbus Circle.
Featured in an elegant setting consistent with the glass, stone and wood design throughout Time Warner Center, Lincoln vehicles will be illuminated under floating canopies near the main entrance, where an estimated 16 million people will pass by each year.
The multi-year alliance will bring the concept of a concierge to the automotive experience. Operating in a complete Wi-Fi environment, the concierges will provide consumers with a premium, high-tech shopping experience including arranging vehicle test drives at any one of the more than 1,300 Lincoln dealerships across the U.S. High-resolution plasma screens will be positioned nearby, artfully conveying the Lincoln “Travel Well” brand theme with images, text and interactives.
‘The Scene’ Targets Teens At GGP Malls
‘The Scene’ Targets Teens At GGP Malls
General Growth Properties is partnering with Pepsi for “The Scene,” a teen event at 128 GGP malls in 12 major markets. Cotton Inc., Fuji Film, the DK BMX Bike Team, Joico, CosmoGIRL! and The N, the nighttime network for teens, join Pepsi as GGP event partners.
At The Scene, teenagers will visit the Pepsi Smash screening party, meet stars from The N’s teen TV drama “Degrassi” and enter to win a walk-on part on the show. Teens will also be able to step inside the CosmoGIRL! Cool Room!, watch DK BMX bike stunt shows, and create their own “scenes” at the Fuji-Film digital green screen.
“GGP’s interactive mall experiences continue to build and enhance one-on-one relationships with the important teen consumer,” said Melinda Holland, Sr. V.P., Bus. Dev., GGP.
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