Roadway Conducts Mobile Museum Tour
rEvolution, the Chicago-based sports marketing agency, recently created a “Times of Greatness Campaign,” for Roadway, the OH-based, logistics company.
The award-winning mobile museum tour featured a custom 53-foot double-expandable trailer museum telling the story of Negro Leagues Baseball®, including artifacts such as jerseys, photos and other memorabilia, on loan from the NLB Museum in Kansas City, MO.
“We custom-designed a mobile marketing program for Roadway and partnered with Major League Baseball to deliver an impactful multi-cultural marketing initiative,” said John Rowady, President, rEvolution.
Principal Financial Runs Baseball Promo.
The Principal Financial Group and its title sponsorship of the Principal Financial Group Family Fun Fest have made an indelible mark on the world of minor league baseball with the world's largest traveling celebration of baseball.
“The Principal Financial Group Family Fun Fest is the most ambitious event ever orchestrated on the national level in support of minor league baseball,” said Steve Whitty, V.P., Marketing, Principal Financial Group. “The event reaches our target market of growing businesses and the employees who work for them.”
Open three hours before each game, the Principal Financial Family Fun Fest features more than 20 baseball themed attractions, including giant slides, bounce houses, a “Rookie Zone” for younger fans, a minor league baseball museum, and an Xbox 360 Home Run Derby Video Game Trailer.
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