Starkist Launches Health & Happiness Tour
StarKist is conducting a “Have You Been Starkist?” Health & Happiness Tour with celebrity chef and television personality Sandra Lee. “Getting ‘Kist is about discovering the taste and health benefits of incorporating StarKist Tuna into your everyday life. We want this tour to educate consumers about these benefits in a fun, light-hearted way,” said Joe Tuza, SVP, Marketing.
The Tour AirStream vehicle will be located at parks and grocery stores. The tour will feature: “Fish-Kiss” Photo Booth, Memory Test, Energy Test, and Product Sample and Recipe Booklet. Grand Central Marketing, New York City, is the promotion agency for the campaign.
Best Buy Conducts ‘Live’ Mobile Tour
Helios Interactive Technologies (www.heliosinteractive.com) has provided 3D augmented reality technology for the multi-city 2010 “Best Buy Live”" tour. The Best Buy Live trailer will introduce consumers to the retailer’s latest products, and offer them a chance to win prizes by participating in a game -- the first augmented reality installation ever to be used in a sweepstakes. Shadowing the NASCAR circuit, the trailer will also stop at air shows, fairs, festivals and other community events. The game offers participants a chance to win a Best Buy gift card by interacting with a 3D display that features the Best Buy Racing Team's #43 car, driven by A.J. Allmendinger.
A visitor approaching the display is given a free card and when held in front of the display, an image of the #43 car appears in the center of a screen, with logos from various Best Buy brands surrounding the car. The display lets the user know if he or she is a winner. Winners receive a $10 Best Buy gift card GMR Marketing (www.gmrmarketing.com), a leading experiential marketing agency, is managing the mobile tour.
ESPN Craftsman Tech Garage Goes On Tour
Craftsman, the Official Tools of NASCAR and ESPN is giving race fans a VIP NASCAR racing experience right in their own back yard with special events held in Sears stores in markets across the country. Fans will get a behind-the-scenes look at the ESPN Craftsman Tech Garage, the traveling television studio used throughout the network’s multi-platform NASCAR race coverage. Fans can experience “pit row” with complimentary vehicle inspections by a Sears Auto Center Mechanic, and have the chance to get up close with the tools trusted by NASCAR.
Kris Malkoski, V.P., Craftsman brand, said, “This tour gives fans an all-access exclusive look inside the studio and shows them the Craftsman tools that have become a trusted name among NASCAR auto enthusiasts.”
Toyota Motion Simulator Offers Users An Immersive Experience
Digital Tech Frontier, (www.dtf.net), a leader in the custom development of virtual reality systems, has designed a custom virtual reality motion simulator for Toyota’s 4Runner. The Precision Motion Simulator™ is designed to allow participants to experience the unforgiving “off-road” experience of the Baja 1000.
The Baja 1000 simulator was fueled by Toyota's desire to demonstrate the impressive durability and performance of the new 4Runner. Toyota’s Precision Motion Simulator premiered at the Daytona 500 Toyota Pit Pass event. The new Toyota Precision Motion Simulator is currently making stops at 21 other races across the United States.
The three seat motion simulator presents the ultimate driver experience through the use of virtual reality, wide screen, personal, head-mounted display systems. This is the first sophisticated virtual reality motion system that physically moves and lifts the seat occupants horizontally and vertically with up to 2G’s of precise acceleration and torque to accurately simulate the Baja 1000.
Power Bar Arch Attracts Attention At Sporting Events
Power Bar is using this 18 ft tall x 31 ft wide giant inflatable PowerBar Arch to convey PowerBar’s passion for sports, fitness and health through brand presence at multiple fitness events.
In a cost effective, fun and reusable way, the inflatable successfully established a “landmark” that creates excitement for the event and brand.
This giant inflatable arch was created for Power Bar by The Inflatable Marketplace, 1810 Gillespie Way; El Cajon, CA 92020; (Tel) 619-258-4466; (Web) www.inflatablemarketplace.com.
Corona Kicks Off Summer With ‘Pop-Up’ Beach In NYC
To kick off summer and leverage its largest promotion ever, Corona Extra and Corona Light hosted a 24-hour beach party in New York City’s Times Square. Corona brought its lifestyle to NYC and encouraged consumers to start celebrating summer by visiting the larger than life beach Times Square. This unique event kicked off Corona’s “Win a Beach Getaway” summer promotion.
The Corona “pop-up” beach boasts: 30 tons of sand spanning 2,500 sq. ft., Ocean sounds piped in via a sound system, dozens of palm trees, beach chairs, volleyball nets, and brand ambassadors taking photos of visitors in a giant 30 feet tall Corona bottle.
As part of the promotion, consumers can look inside specially marked 12-packs, 18-packs and 24-packs for a chance to find a promotional bottle. Two-thousand Corona Extra and Corona Light 12 oz. bottles will feature a special graphic wrap and a unique entry code redeemable at www.coronabeachgetaway.com for a chance to win 1 of 1,000 prizes including 100 Grand Prize trips for two to Cancun, Mexico.
Dunkin’ Turbo Big Taste Tour Brings Dunkin’ Turbo Coffee Across America
Fans of Dunkin' Donuts packaged coffee can track down the Dunkin’ Turbo Big Taste Tour as it offers consumers free samples of the new taste of Dunkin' Turbo coffee. Dunkin' Turbo coffee is the newest variety of packaged Dunkin’ Donuts coffee, now available where groceries are sold.
Thanks to a Dunkin' Donuts branded RV that's designed to be a coffee-brewing kitchen on wheels, the Dunkin Turbo Big Taste Tour will travel to over 30 U.S. cities, offering wet and dry samples of Dunkin Turbo coffee at both large public events and local landmarks. The Dunkin’ Turbo Big Taste Tour offers various activities to engage consumers with the new Dunkin’ Donuts blend. These include: Dunkin' Turbo Wheel - Consumers can spin the Dunkin' Turbo wheel for a chance to win a variety of prizes, including a year's worth of Dunkin' Turbo packaged coffee. Big Taste Mascot - Take a picture with the Dunkin’ Donuts mug mascot. Coupon Giveaways - Tour staffers will distribute coupons for $1 off 11 oz. packages of Dunkin' Turbo coffee.
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