Palm Constructs Pop-Ups in LA’s Retail Hubs
Palm was looking for a unique experience to launch the Palm Pre. This custom temporary Pop-Up solution was placed in two of Los Angeles’ most trafficked retail hubs: The Americana at Brand and The Grove. Modern cedar decking and glass walls were at the forefront of the minimalist design of the space. Ample seating and shade umbrellas beckoned consumers, and also gave Palm brand ambassadors an opportunity to engage with the public, review the features of the Palm Pre, and to conduct market research. The Palm Pop-Ups program was developed by Sparks, Philadelphia, PA, (www.sparksonline).
Tide Pop-Up Studio Spotlights Tide iPhone App
At the heart of P&G’s new Tide campaign is a pop-up Tide Studio, where visitors can stop by the free, T-Shirt Creation Station and design an original screen-printed Tide T-shirt. Along with developing the experiential program for P&G, Gigunda Group, an experiential marketing agency based in Manchester, New Hampshire, created an elevated 450 ft. long Everyday Runway as a way for visitors to strut their t-shirt handiwork. With a live DJ spinning beats and celebrity stylist standing by to offer free style consultations, visitors can experience the thrill of the catwalk.
Panini America Launches Multi-City Tour To Promote NBA Trading Card Game
Panini America, a leading global publisher of sports and entertainment collectables, has launched a new NBA-themed interactive trading card game - Adrenalyn, geared to children ages 6 to 11. The front of each Adrenalyn card features an offensive, defensive, and overall rating so kids can play the game using the Adrenalyn game board. The unique authorization code on the back of each card allows kids to upload their cards to a virtual collector'’s album and play the game online.
Panini will introduce the game through Adrenalyn Nights at NBA games and a multi-city Adrenalyn Tour that will visit retail locations, high-traffic areas, and NBA arenas. An integrated advertising campaign will feature NBA All-Star, Kobe Bryant.
The Hispanic got milk? Tour Promotes Benefits Of Drinking Milk
The Hispanic got milk? Milk Mustache Mobile has launched on a 75 city tour which includes the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The tour hosts free events to encourage local residents to not only live well, but to drink well with nature's wellness drink: milk.
At the events, Hispanic mothers are given the opportunity to enter the Milk Looks Good on You sweepstakes and win an original dress by Carolina Herrera, a free paid vacation for two to New York City for 3 nights and $500 for expenses.
The tour is sponsored by the Milk Processor Education Program (MilkPEP), Washington, D.C., funded by the nation’s milk processors. The MilkPEP Board runs the national Milk Mustache “got milk?” Campaign. The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners.
Tillamook Conducts Loaf Love Tour
Tillamook Cheese has launched the Loaf Love Tour, to offer people around the country the chance to experience Tillamook Cheddar cheese. Henry V, a Portland, OR-based experiential marketing firm, developed the Tillamook Loaf Love Tour, which will travel to 100 cities in 9 states around the Western U.S.
“Tillamook Cheese is the best-selling natural cheese brand in the West, but people across the country may not have experienced it. We know that once people taste our cheddar, they will become passionate fans,” said John Russell, Sr. Marketing Director. The Loaf Love Tour consists of VW Microbuses retrofitted to resemble Baby Loafs of Tillamook cheddar. The Baby Loaf Buses will stop at grocery stores and special events.
Ciao Bella Gelato Conducts Samplng Tour
CIAO BELLA®, recently conducted a sampling tour to hand out one million free samples of its flavorful frozen desserts to consumers across the country. Ciao Bella traveled to retailers in branded “Gelato Mobiles” to share its new 3.5 ounce single serve cups with consumers. Available at Safeway, Costco, Harris Teeter and other supermarket chains across the country, the single serve cups come in some of Ciao Bella’s most popular flavors, including Blood Orange sorbet, Mango sorbet, Lemon sorbet, Tahitian Vanilla gelato, and Chocolate Hazelnut gelato. The tour gave consumers a first look at Ciao Bella’s latest product line, which boasts individual servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid. “We’re thrilled to share our single serve cups with consumers, allowing them to discover a new way to savor Ciao Bella,” said Deborah Holt, VP Marketing at Ciao Bella.
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