Hass Avocados Launches 'Taste The Wow' Tour
Hass Avocados from Mexico has launched the “Taste the Wow!” tour, a multi-city mobile marketing tour bringing the “Taste-mobile” to health and food events around the nation to boost sales for this holiday season. Jackie Bohmer, Marketing Director of the Mexican Hass Avocado Importers Association, said, “Avocados are a key ingredient in an endless number of recipes that can bring flavor and texture to the holiday table.” The Mexican Hass Avocado Importers Association is dedicated to supplying consistent high quality avocados from Mexico throughout the year, found in the local grocery store’s produce aisle.
Organic Chocolate Embarks On Taste Discovery Tour
The Green & Black's Organic and Fair Trade Certified Chocolate brand is conducting a Taste Discovery Tour across the country, providing an interactive space where guests are given the opportunity to sample a variety of dark and milk chocolates, take an interactive Taste Quiz to determine their custom chocolate flight, meet the Green & Black’s Taste Discovery Guide, Jenn Paulson, and learn about specific products and recipes.
Nicole McLaughlin, Marketing Director, U.S. Chocolate, Kraft Foods, said, “The Taste Discovery Tour not only immerses consumers’ senses in the intensely-flavored decadence of Green & Black's chocolate, but also tells the story of how we craft our chocolate using organic ingredients from all over the world.”
“Our goal is to create a deep connection between Green & Black's and its consumers by making the experience personal,” said Chris Kapsalis, General Manager at Legacy Marketing Partners, the experiential marketing agency that created the event.
Wendy’s Tour Promotes Dave’s Hot 'N Juicy Cheeseburger
Wendy’s® is giving its cheeseburgers a complete “taste-lift” by totally reinventing it - beef patty, bun and toppings -- and aptly naming it Dave’s Hot ‘N Juicy™ Cheeseburger, an homage to Wendy's founder, Dave Thomas. The new made-to-order cheeseburger starts with fresh, North American beef, and the patty is thicker so it will be juicier. It features crisp, hand-leafed lettuce; red-ripe tomatoes; two slices of melted American cheese; sweet, mild red onion rings; and crinkle-cut dill pickles. The launch of Dave's Hot 'N Juicy Cheeseburger is being supported by an extensive nationwide, integrated marketing communications campaign.
Created by Kaplan Thaler Group, the campaign features images and clips from the 1984 Wendy's iconic “Where's the Beef?®” commercials, starring the late Clara Peller. Included in the campaign, an electronic billboard in New York’s Times Square that will cycle through a four-screen “Where’s the Beef?’/Here’s the Beef!” A 26-city mobile "Tour of America" will distribute more than 37,000 free Hot 'N Juicy cheeseburgers to Americans.
GMC Kicks Off Monday Night Football Tour
GMC, together with the NFL, is conducting a Monday Night Football Tour program, which invites fans to test their football skills against the pros for a chance to win Monday Night Football game tickets, NFLshop.com gift cards and signed memorabilia. Fans can also meet current and former NFL players as well as ESPN Monday Night Football announcer Mike Tirico. After testing their skills and meeting the pros, fans will have the opportunity to test drive the GMC Acadia, Sierra, Terrain and Yukon. “GMC is taking its game plan for the Monday Night Football Tour to the next level by delivering an engaging interactive event for NFL fans,” said Craig Bierley, GMC Advertising & Sales Promotion Director.
Gap Takes Pico de Gap Truck & Denim Studio On The Road
Gap is taking the vibe of its denim design studio on the road with a custom vintage taco truck. Pico de Gap will serve custom menus exclusively “designed” by local chefs, including author Katie Lee in New York, Top Chef's Marcel Vigneron in Los Angeles, Top Chef's Ryan Scott in San Francisco, and Rick Gresh of David Burke's Primehouse in Chicago.
“The idea of Pico de Gap-and the taco truck used in our fall campaign 1969: L.A. and Beyond-came about when I was having dinner with our 1969 design team,” said Seth Farbman, Gap’s Chief Marketing Officer. “We thought it would be an engaging way to share a little more about ourselves.”
To create an authentic aesthetic, each Pico de Gap truck includes a replica of a vintage Gap ad and neon sign from the ‘70s. Customers can check out the latest 1969 fall denim styles on display while enjoying $1.69 tacos. With proof of a Gap denim purchase, the meal is free. Every customer will receive a coupon for $20 off their next Gap 1969 denim purchase. Each Pico de Gap truck will stop by music events, nightlife hotspots, festivals, farmers’ markets and Gap stores.
‘PAN AM’ Mobile Screening Room Simulates Jet Liner
The Bell Media Agency reached out to Holman division Mobilexhibit to create an experiential mobile screening room to promote the new TV show, “PAN AM.” The exhibit was set up in malls in major markets across Canada and allowed consumers to sit inside a PAN AM “jetliner” and watch clips of the show on a large screen within the space.
Holman created a 20-seat portable screening room in a 10 x 20 foot tensioned mock jetliner with a 14 foot high tail, all custom built to host sneak peek clips. Seating inside was decorated with seat back covers and branded headrests to make the experience even more real. The “jet” was flanked by two CTV-branded check-in stations with PAN AM graphics where uniformed PAN AM “stewardesses” handed out boarding passes. Life-size captain and stewardess cut-outs against a branded backdrop enabled consumers to take away souvenir photos of the experience.
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