To promote viewership of its channel and make the study of history more exciting, The History Channel has launched a 48-foot interactive mobile museum tour traveling to 50 cities across America. The History Time Machine Tour features an interactive look back at major events, people and accomplishments. One highlight of the tour is three actors who will portray George Washington, Thomas Jefferson and John Adams in a spirited debate on today’s issues, with an additional actor portraying Benjamin Franklin serving as the moderator.
‘Bud World’ Features Interactive Displays
Anheuser-Busch has launched Bud World, a mobile exhibit that uses state-of-the-art technologies to create an entertaining interactive experience. “Bud World is designed to educate and entertain our consumers, while communicating the commitment to quality that has made Budweiser an American classic,” said Tim Schoen, V.P., Presence Marketing, Anheuser-Busch.
Bud World comprises three distinct experiences - the “World of Budweiser” pre-show area, the “Bud Vision” theatre and the “Bud Brew House” tasting areas. As guests enter the “World of Budweiser,” they view a variety of displays highlighting Budweiser’s past and present. Also in the pre-show area, visitors watch a brief video on the history of Anheuser-Busch. Guests then enter the centerpiece of Bud World, the “Bud Vision” theatre to view a high-definition video on a 10’ x 18’ screen.
“BudVision is the highlight of Bud World in terms of content and technology,” said Mark Greenspahn, Manager, Special Event Marketing, Anheuser-Busch. “The high-definition video format gives visitors a sensory experience unlike anything they’ve felt before with larger-than-life imagery.”
Bud World is comprised of two 53-foot-long trailers and one 37-foot-long trailer that unfold and join together to create a 2,000-sq.-ft. exhibit. The “World of Budweiser” pre-show area, “Bud Vision” theatre and “Bud Brew House” tasting area each can accommodate 40 people. Bud World is appearing at major consumer events such as state fairs, festivals and sporting events.
WebTV Runs Integrated Marketing Program
WebTV Networks announced that UPSHOT, the brand marketing division of HALO Industries, has launched an integrated marketing program for WebTV from Microsoft. The campaign will introduce WebTV capabilities to adults 55 and older and their children and will offer six months of free service to new customers.
Through the familiar medium of television, WebTV allows users to access the Internet and e-mail capabilities in their own livingrooms. Without the necessity of a computer, WebTV allows older adults to exchange e-mail with grandchildren, play along with the game shows, manage finances, or chat with other viewers during interactive programming.
Some of the elements of the program include: Experiential “Living Rooms” will be created in major airports and shopping malls across the country. The living rooms will include individuals in both target categories to conduct real time demonstrations. Strategic advertising will be targeted to older adults and their children in offline and online environments.
According to IDC, a leading researh firm that provides technology intelligence, seniors now represent the fastest-growing group of Internet users in the United States.
American Airlines ‘More Roomobile’ Tour
American Airlines recently conducted the “Make More Room Throughout Coach” campaign to support its expanded legroom initiative. The More Roomobile is a trailer mocked up to resemble an American Airlines plane, which toured 27 cities.
The Great American Seat Take-Off campaign helped American Airlines find the perfect owners for pairs of seats. Newspaper ads offered readers the chance to win two actual seats from an American Airlines plane. In addition to the seats, each winner received two roundtrip coach tickets to anywhere American flies.
The promotion was created by TLP Dallas.
Noah’s Bagels Conducts Mobile Marketing Tour
The Noah’s Bagels mobile marketing tour is inviting visitors to try their mazel (luck) at the Yiddish Wheel of Fortune to win prizes including breakfasts, lunches and even a year’s supply of free bagels.
Mobile marketing activities also include coupon blitzes and parking lot events. Spokesmodels have been hitting the streets handing out more than 40,000 coupons in crowded locales. “Bubbie,” Noah’s Bagels Yiddish-speaking grandmother, has been making appearances at events and visiting stores.
The promotion was developed by U.S. Marketing & Promotions, Torrance, CA.
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