I Can’t Believe It’s Not Butter! Launches ‘Love 2K’ Tour
The makers of “I Can’t Believe It’s Not Butter!” spread are inviting people across the U.S. to sign their names to a 20-foot high, heart-shaped romance card designed to “Keep Love Alive in the Year 2000.” Those who add their signatures to the card can enter the sweepstakes to win a trip for two to Paris.
I Can’t Believe It’s Not Butter! has long celebrated, in a light-hearted way, America’s love affair with butter without the cholesterol.
Sports Illustrated Campus Fest Is Touring Nation’s Colleges
Sports Illustrated Campus Fest is touring 10 of the nation’s largest universities this spring. It will also be featured at Panama City Beach, Florida during spring break. By the end of the tour, some 500,000 college students will have participated.
This year’s participating brands include Jolly Rancher, Jockey, Cheez Wiz, Twizzlers, Citibank, Listerine and Pantene.
The tour is coordinated by MarketSource Corp. of Cranbury, NJ; (Tel) 609-655-8990.
L’Oreal Launches Skincare Tour
L’Oreal is touring the U.S. to educate consumers about skincare. L’Oreal Skincare Expertise On Tour will travel to a different U.S. city each weekend with a mall kiosk exhibit offering women one-on-one complimentary skincare consultations from L’Oreal’s skincare experts.
The tour will provide personal skin analysis, samples and coupons.
‘Cook Like A Pro’ Program Promotes Pasta LaBella
American Italian Pasta Companies (AIPC) required a program that promoted its Pasta LaBella flavored pasta in supermarkets across the country.
AIPC retained Select Marketing Group (SMG), Chandler, AZ, to develop the five-week “Cook Like A Pro” promotion featuring a new Pasta LaBella recipe each week. AIPC partnered with related brands from other companies to further spread its budget.
The demonstrations and sampling were supported with in-store displays, merchandising and media advertising.
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