Malibu Rum Features ‘Break Away’ Promo.
UDV North America is promoting Malibu Rum with the theme, “Malibu Break Away,” offering chances to win vacation packages to Cancun, Mexico. Malibu is also offering adults a chance to buy these travel packages at an attractive price with the launch of the Clear-to-Party card.
The Malibu Oasis is the centerpiece of the promotion. The mobile display visits up to four on-premise locations per market.
Chancellor Marketing Group, a Chicago-based promotion agency, helped develop the promotion.
Coleman Lantern 8-Foot Cold-Air Inflatable
This 8-foot inflatable Coleman Lantern created high visual impact for the Coleman “Out There” tour. This promotion featured an 18-wheeler full of the latest outdoor camping equipment and technology. It traveled to various retail stores in several states. The inflatable helped promote Coleman camping products at sporting goods stores. The inflatable was produced of vinyl coated nylon and featured an internal fan. For more information on inflatables, contact Small Wonder Inflatables Inc., 1941-F Friendship Drive, El Cajon, CA 92020.
Shoppers Drug Mart Inflatable Used In Community Events Program
Shoppers Drug Mart used cold air inflatables as part of a community events program. The interactive inflatables bounce, attract attention and become the talk of every town they visit. The attractive and interactive inflatables have become popular for community events. The program was so successful, Shoppers Drug Mart has expanded it nationally. For more information on these cold air inflatables, contact Dynamic Display, 5450 West Jefferson Avenue, Detroit, MI 48209.
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