HP recently opened the HP Mobile Park, a pop-up experience that housed a community of creative influencers from around the world at the South by Southwest (SXSW) 2011 Conference and Festival. The HP Mobile Park was a temporary live-in community for artists, bloggers and trendsetters from the fields of technology, music, film and pop culture and was open to all SXSW attendees, allowing them to create, share and print their experiences from the festival. Visitors could join the conversation with HP Mobile Park residents online at the HP SXSW portal, where they could share experiences, track mobile trends and easily print information using HP ePrint mobile printing technology, which enables people to securely send files to print directly from their mobile devices to a printer’s unique email address. “The HP Mobile Park is a content incubator where people share and create new ideas in real time across multiple platforms,” said Tariq Hassan, VP, Marketing & Communications, Imaging and Printing Group, HP. The HP Mobile Park, inspired by Austin’s funky culture and vintage Route 66 themes, featured15 custom-designed trailers loaded with HP home and mobile products Trailers were positioned around a central courtyard that included a stage for live performances.
AVEENO Creates Pop-Up Forest In NYC’s Times Square
AVEENO® Skincare, recently created a pop-up forest in New York City’s Times Square. The AVEENO BE AN ACTIVE NATURAL™ program encourages people to make small changes in their daily lives that can add up to a positive impact on the environment. Visitors who journey through the AVEENO ACTIVE NATURALS Forest in Times Square will experience how nature makes the planet more beautiful and receive seed cards to plant their own trees and samples of AVEENO ACTIVE NATURALS products.
Mike Marquis, Group Product Director, AVEENO at Johnson & Johnson, said, “We created the BE AN ACTIVE NATURAL program, to empower people to join us in taking steps toward a healthier, more beautiful planet.”
GE’s Healthymagination Showcased At PGA TOUR Events
GE’s Healthymagination innovations will be showcased at eight PGA TOUR events in 2011. Mike Barber, VP healthymagination, said, “Through the PGA TOUR sponsorship, GE will share high-tech innovations - like ultrasound, MR and Lunar body composition testing .”
The GE Pavilion will feature interactive technology and activities for fans. These include: Golf Swing Analyzer; Swing Upload Zone; Body Composition Scanning; and Healthy You, which offers a self-guided educational experience that includes topics such as golf instruction, fitness and nutrition.
Rand McNally Conducts ‘Moving America’ Tour
Rand McNally has kicked off its “Moving America” Trucker Appreciation Tour. The five-month tour, which features two Ford F250 pickup trucks will travel coast-to-coast.
The tour will provide opportunities for drivers to interact with Rand McNally's IntelliRoute® TND™ navigation devices specifically designed for the over-the-road (OTR) driver. The two teams will visit more than 200 Pilot and Flying J locations during a twenty-two week period, providing the truck-driving public with navigation demonstrations, giveaways, games and activities, as well as the opportunity to enter a Navigator of the Year contest.
Switch Liberate Your Brand, a St. Louis, MO-based promotion agency helped conceptualize and then designed and produced the graphics, features and logistics for Rand McNally’s “Moving America” Trucker Appreciation Tour.
Nintendo 3DS Demo Tour Provides Firsthand Look At Nintendo’s Newest Portable Game System
Nintendo of America has launched the Nintendo 3DS Demo Tour, allowing people to be among the first in the nation to experience Nintendo's newest portable game system.
Visiting select cities nationwide, the Nintendo 3DS Demo Pods provides consumers with an exclusive, firsthand look at the system's unique features in advance of its March 27 launch date. People can enjoy taking photos and playing games in 3D without the need for special glasses.
Panasonic Launches 'Experience Amazing’ Tour Showcasing Entertainment Products
Panasonic has launched the Panasonic Experience Amazing Tour, a six-week, 15-market tour designed to give consumers a chance to experience Panasonic’s line-up of home entertainment products.
The Experience Amazing Tour will give visitors an opportunity to experience for themselves Panasonic’s line of Full HD 3D VIERA® HDTVs, VIERA Connect-enabled IPTVs, 3D Blu-ray Disc™ players, rechargeable 3D Active Shutter Eyewear, and Panasonic’s digital imaging products including Panasonic's consumer 3D camcorders and LUMIX digital cameras with interchangeable 3D lenses.
“We are excited to get out there and engage consumers across the country with our Experience Amazing Tour,” said Shiro Kitajima, President, Panasonic Consumer Electronics. “We created this tour to let consumers get hands-on with our products and experience for themselves how amazing and easy-to-use the world of home entertainment has become.” Visitors at the Experience Amazing Tour will be able to enter to win the ultimate Panasonic Full HD 3D Home Entertainment system.
Peeps Tour Uses Social Media To Connect With Loyal And New Fans
Just Born, maker of PEEPS® Brand candies, is sending its PEEPSTER Volkswagen "chick" on a tour of the Northeast, Mid-Atlantic and Midwest to connect directly with loyal fans and new fans in select markets. The PEEPSTER will distribute free candy and prizes to all their fans as well as provide one-of-a-kind photo opportunities and live Facebook updates.
Paul Gustafson, Chief Engineer of the PEEPS® tour, said, “The tour will utilize social media to allow fans to follow our progress on the road using an interactive map, see videos and pictures, read our journal, and even request the car to stop in their town.”
Corona Kicks Off Summer With ‘Pop-Up’ Beach In New York City
To kick off summer and leverage its largest promotion ever, Corona Extra and Corona Light hosted a 24-hour beach party in New York City’s Times Square. The event kicked off Corona’s “Win a Beach Getaway” summer promotion.
The Corona “pop-up” beach boasts: 30 tons of sand spanning 2,500 sq. ft., ocean sounds piped in via a sound system, dozens of palm trees, beach chairs, bean-bag toss games, and volleyball nets. Brand ambassadors took photos of visitors in a giant Corona bottle, the world’s largest Corona bottle measuring 30' tall.
As part of the summer promotion, consumers can look inside specially marked 12-packs, 18-packs and 24-packs for a chance to find a promotional bottle. Two-thousand Corona Extra and Corona Light 12 oz. bottles will feature a special graphic wrap and a unique entry code redeemable for a chance to win 1 of 1,000 prizes including 100 Grand Prize trips for two to Cancun, Mexico and 900 Corona Beach Getaway prize packs.
Inflatable Monster Truck
This custom inflatable MONSTER TRUCK was created for a promotional tour for Advanced Auto Parts. The program was so successful they added more to their retail outlets. Each store experienced higher traffic and increased sales volume as a result of the impact of the inflatable. For more information, contact Inflatable Design Group, 1080 W. Bradley Suite B, El Cajon, CA; (Web site) www.inflatabledesigngroup.com
Tim Horton’s Soccer Cage
Airbrands Event & Marketing Group creates interactive inflatables to attract attention at promotional events. This Tim Horton’s Soccer Cage lets children test their soccer shooting skills to promote Tim Hortons at soccer tournaments, outdoor festivals and other events. For more information about interactive inflatables, contact Airbrands Event & Marketing Group, 6470 Wyoming Ave., Dearborn, MI 48126; (Web site) www.airbrandsmarketing.com
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