Barnes & Noble.com Goes On Tour
Barnes & Noble.com is going on tour with an 80-foot interactive technology center to visit more than 40 cities throughout the U.S. The tour will benefit First Book, a nonprofit literacy program dedicated to providing underprivileged children with their first new books.
Steve Riggio, Vice Chairman, Barnes & Noble.com, said “Barnes & Noble.com is dedicated to educating consumers to be more comfortable with today’s newest technology whether reading from a handheld PC or shopping online.”
Conducted by M3 Marketing, the tour features a truck outfitted with state-of-the-art computers, supplied by IBM. The tour will offer thousands of people the opportunity to step into the truck’s living room setting to experience first hand the impact of technology on reading today and in the future.
Sony PlayStation 2 Plans North America Launch
Sony Computer Entertainment has announced plans for the North America release of the PlayStation 2 computer entertainment system. PlayStation 2 is designed to bring together games, music and movies, and serve as a network platform in the broadband era.
“The PlayStation 2 will define computer entertainment the same way that the PlayStation changed the face of the videogame industry,” said Andrew House, V.P., Marketing.
Marketing efforts for PlayStation 2 will include TV, cinema, print and outdoor advertising, consumer sampling and trial opportunities. With a grassroots approach, Sony will create massive trial and awareness through participation at key events including Rockfest, the WARPED tour, Gravity Games and Vans Triple Crown series.
A 68-foot “Thrills on Wheels,” truck will be making appearances across the country at major sports and entertainment events featuring PlayStation 2 and PlayStation kiosks.
Pfizer Featuring Animal Health Mobile
Pfizer Animal Health has launched the Revolution Mobile, a 25-foot-long, seven-ton vehicle designed to educate pet owners about the importance of protecting their pets against parasites.
The Revolution Mobile will visit dog- and cat-related events across the U.S. this year. At most stops, a veterinarian accompanying the vehicle will conduct educational sessions about pet care.
Mercedes Conducts Ride And Drive Events
Mercedes-Benz USA recently kicked off its ten-city tour of ride and drive events for the model year 2000 M-Class. “Providing a fully interactive event gives participants the opportunity to experience the performance of the M-Class line,” said Ken Enders, V.P., Marketing, MBUSA.
Inside the Star Pavilion, participants can browse interactive product demonstrations from various Mercedes-Benz partners such as Bose Radio, Mobil Oil, Dunlop Tires and TearDrop Golf.
Mercedes-Benz partnered with AMCI, an automotive marketing consulting firm, to administer the promotion.
Mobilexhibit Corporation offers the AeroCell TechVan, for mobile sales presentations, mobile exhibits and special event and retail promotions. The Company provides great flexibility as to the interior layout and trim of the vehicle. Many options are available. For more information on the AeroCell TechVan, contact Mobilexhibit Corporation, 160 Lesmill Road, Toronto, Ontario, CAN M3B 2T5; (Tel) 416-441-3477, (Fax) 416-441-3556, (web) www.mobilexhibit.com.
Chevrolet’s new Avalanche, a unique Chevy Truck that creates an entirely new market segment called “Ultimate Utility Vehicles,” is the focal point of a consumer marketing tour this summer. The “Avalanche Ultimate Challenge Tour” is visiting 10 major cities to showcase Chevy’s all-new truck to consumers, demonstrate its features and benefits and challenge display visitors to test their skills at a specially designed 28-foot tall rock climbing wall. Avalanche begins production in the first quarter of 2001 and the “Ultimate Challenge Tour” gives consumers an opportunity to see it before it arrives in Chevy dealerships next spring. As Avalanche prospects are targeted to be active, athletic and outdoors-oriented, the Tour also includes a specially constructed rock climbing wall that attendees are invited to scale for fun.
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